Apple has expanded its iAds advertising platform a bit to allow for in-app downloads. According to 9to5, the ads resemble a page in the App Store. When tapped, users are given a description of the app being advertised, as if they were browsing the App Store. If they choose to buy, they can do so and even download that app without leaving the host app.
We assume this could provide another way for companies and developers to promote their own apps.
Apple introduced iAds, its targeted, integrated iOS advertising network at WWDC 2010. The only iAd I’ve seen so far was a nice interactive for the Nissan Leaf. It offered an overview of the car and an option to join an email list. The reception has been largely positive with a few questions.
We’ll see how this continues to grow.