The popular Apple fanboi site Cult Of Mac wants to trade you promotional codes for visibility. More specifically, they’re building a regular Monday promo code giveaway feature and are looking for app devs/publishers to volunteer some codes.
They’ve got a respectable 6,000 Twitter followers and around 2,400 Facebook fans. Zealots are valuable in word-of-mouth campaigns. I’d probably share codes with them vs. going it alone on Twitter/Facebook to get access to their audience.
Contact Leander Kahney, leander (AT) cultofmac (DOT) com, for details.