So what happened at today’s big iPhone event? Let’s find out.
iTunes Festival
- In its 7th year
- 20 million people applied
Retail
- New store in Stanford that’s 1,100 sq ft.
- The Stanford store has glass on 3 sides. Looks amazing
- Two rooms: One up front for demos, back room for Genius Bar, etc.
- This month Apple will ship the 700 millionth iOS Device
iOS 7
- More convenient search in iOS 7, right in Notification Center
- Lots of edge-to-edge apps
- New sound effects for calls and texts
- Can search for tweets with Siri
- New square aspect ratio camera
- Built-in filters and more in the camera app as well
- AirDrop showcased for iOS 7. Easier way to move photos and so on between devices. It works on P2P Wi-Fi.
- iTunes Radio. All about discovering new music.
- Over 200 new features
- Comes out on Sept 18 for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (5th Gen)
iWork/iPhoto/iMovie
- All for iOS 7.
- All Free for any new iOS device.
The iPhone 5C
iPhone 5C
- Comes in lime green, white, blue, red/pink, yellow
- Entire back and sides are made from just one part. No seams.
- Custom cases with soft feel silicone rubber. Circular cutouts to show the color underneath.
- Hard coated polycarbonate shell
- 4-inch Retina display and integrated touch layer on iPhone 5C.
- A6 processor.
- Slightly larger battery than iPhone 5.
- 8MP iSight camera, backside illumination, hybrid IR filter, 5-element lens. FaceTime HD camera on front size with more pixels.
- FaceTime Audio
- Dual band Wi-Fi,
- Bluetooth 4.0More LTE bands than any other smartphone in the world
- Up to 100Mbps download speed
- iOS 7 wallpapers complement the iPhone 5C colors
- $99 for 16GB, $199 for 32GB
- Cases are $29 each
- Pre-order Sept 13
- Buy in store Sept 20
The new Touch ID on the iPhone 5S
iPhone 5S
Three colors: gold, white and black (or slate and silver, depending on your perspective)
A7 Processor
- 64-bits, works with iOS 7
- Backwards compatible
- Almost twice as fast as A6
- Amazing with games, such as the new Infinity Blade III.
M7 Motion Co-Processor
- Accelerometer, compass, gyroscope, all in one piece.
- Enables a new generation of health and fitness apps.
- Can tell if walking, driving, etc.
Battery Life
- 3G talk time: 10 hours
- 10 hours LTE browsing
- 10 hours Wi-Fi browsing
- 40 hours music
- 250 hours standby
Camera
- 5-element lens
- F2.2 aperture
- 1.5 micron pixels. Bigger pixels = better pixels.
- iOS 7 takes advantage of new sensor
- iOS 7 adjusts exposure and settings automatically to take a better pic
- DSLR-level autofocus.
- Auto image stabilization
- Burst mode for multiple photos and it combines to get the sharper ones. 10 frames per second.
- A7 determines best pic out of burst
- 120 FPS slow-mo video.
- 5S camera shoots 720P video at 120 FPS
- Normal video is 1080P at 30FPS
- 28 MP panoramic shots
True tone flash
- Lights according to color temperature in the room
- One is white, one is amber
- 1,000 unique variations
Security
- Fingerprint sensor — Touch ID
- It has a touch capacitive sensor
- 500 pip resolution
- 170 microns thin, scans sub-epidermal skin layers. Can read in any orientation, embedded in the home button
- Covered by sapphire crystal
- Just touch the home button and it unlocks
- You can use it for iTunes purchases as well
- Can handle multiple fingerprints
- Encrypted fingerprints
- Never available to other software.
Availability and Pricing
- 16GB $199
- 32 GB $299
- 64 GB $399
- All with 2- year contract
- Purchase on Sept 20
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