Have you ever wondered why you never — well, almost never — see Apple products on sale for steep discounts, even though they’re sold by some of the world’s largest and most competitive retailers? Well, Macworld has taken a look at how 1 Infinite Loop keeps the prices of its wares on an even keel and why it does so.
The piece looks at factors like minimum-advertised price, wholesale discounts and retailer incentives. Once you learn how little money retailers make on Apple products, you’ll probably wonder why they bother selling them at all, but the article covers that too. We’ll give you a hint: accessories. There’s even some insight into Walmart’s holiday price slash on the iPhone 5, and how the mega-retailer managed to pull that off given Apple’s otherwise iron-clad pricing policies.
Macworld offers a peek into Apple’s pricing strategy originally appeared on TUAW – The Unofficial Apple Weblog on Mon, 14 Jan 2013 16:30:00 EST. Please see our terms for use of feeds.
Source | Permalink | Email this | Comments