According to Venture Beat, Mobile game publisher TinyCo has just introduced a new way for developers to make money, all they have to do is embed ads within the content of their games, and they can keep 50 percent of the proceeds. TinyCo is best known for Tiny Monsters and Tiny Village. From the website:
Tiny Partners is TinyCo’s new affiliate program. Promote TinyCo games in your Google Android, Amazon Kindle Fire, and Apple iOS apps and earn at least 50% of the lifetime revenue you generate inside our games.
Andrew Green, Director of Business Development, states that “The Tiny Partners affiliate marketing program is intended to benefit both TinyCo and developers through revenue sharing and brand integration.” Green further adds that they are getting higher clicks and better conversion rates due to the fact that the ads are directed at gamers who are playing similar games. TinyCo will share 50 percent of the lifetime value generated by the user that comes via the advertisement.
“User acquisition costs continue to rise and just as in the past with web advertising, most ad banner formats on mobile devices are being tuned out by users,” said Green in a press release, he further adds “Web advertising evolved over time with better targeting, rich media and branded content, and we want mobile to evolve faster. TinyCo can provide our partners with the ability to create better performing promotions for our games and then share in the success.”
What do you think, would this be something you would be interested in integrating into your app?
