PublicAdCampaign and The Heavy Projects worked together to include an ad-scrubbing feature in the augmented reality browser Junaio. This trial feature lets NYC residents replace outdoor advertisements in a handful of locations including Times Square with art from indie artists/activists. This is a beta test of what may become a larger project to digital remove outdoor ads from our environment. They hope to compile enough art work “so you never have to look at an ad in public space again.” PublicAdCampaign and the artists involved in this project believe public space belongs to the public and they take a strong stance against outdoor advertising. This AR app is their way or legally removing these ads from the public view.
iPhone augmented reality browser Junaio used to “block” billboards in NYC originally appeared on TUAW – The Unofficial Apple Weblog on Mon, 01 Aug 2011 09:00:00 EST. Please see our terms for use of feeds.