According to a report from Global Equities Research, more incoming college students are picking up an Apple computer than a Windows computer this year. Apple is not just edging out Microsoft either; Macs are beating out Windows machines at an impressive rate of 8 to 2.
About 80% of incoming students will rock a Mac and an increasing number of current students are ditching their Windows machines in favor of an Apple-branded product. iPads are also a hot product among senior students, says the Global Equities Research report. The research also suggests many students are taking advantage of Apple’s Back to School $100 gift card promo. What are they doing with extra windfall of iTunes cash? Buying songs, of course.
Apple’s back-to-school promo reportedly beating Microsoft 8 to 2 originally appeared on TUAW – The Unofficial Apple Weblog on Fri, 08 Jul 2011 14:00:00 EST. Please see our terms for use of feeds.