When I went to meet up with eBay at last week’s CES conference, I went to a booth run not by that company, but by a company called RedLaser. Started by two U of Michigan grads, RedLaser is an eBay acquisition that has released a barcode scanning app for the iPhone that will scan your products and give you back consumer information about them. Rob Veres is the Senior Director of eBay Mobile and General Manager of RedLaser, and he kindly sat down to tell us about the trading site’s current apps and future in the mobile space.
“We try new things all the time,” Veres told me. “In the case of mobile, we had a pretty strong conviction early that mobile was going to be big.” And indeed it is — the eBay app has gone through a few changes and updates since it was released a while ago, but there have been 15 million total downloads of eBay’s mobile apps so far. Last year, the company saw a whopping $2 billion in sales come through mobile devices alone. Back in November, the company merged what were two separate buying and selling apps, and that’s when the RedLaser technology was added to the main app.
Click on to read more about what eBay’s up to on the iPhone, as well as see a video of the “See it On” augmented reality feature seen above.
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eBay’s mobile app strategy shared at CES originally appeared on TUAW on Tue, 11 Jan 2011 09:00:00 EST. Please see our terms for use of feeds.
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