In a recent interview, Peter Vesterbacka of Rovio (the makers, if you haven’t heard by now, of Angry Birds) says that from a developer viewpoint, Apple is the platform to go with. “They have gotten so many things right,” says Vesterbacka, “and they know what they are doing and they call the shots.” He says that Android’s issue isn’t so much about device fragmentation as it is “ecosystem fragmentation” — by spreading itself out so much, Google’s smartphone OS has “so many different shops, so many different models” running that it’s tough for developers to find their own place in all of the chaos.
Vesterbacka also makes the point that much of the Angry Birds success has come simply from marketing. His two steps to succeeding on the App Store are first to “create a great app,” and then to “get the message out.” He repeats that a few times — Angry Birds itself is definitely a solid game, but part of the reason that Rovio enjoys such success is their effective marketing and reaching the people who are interested in buying their game.
You can watch the full video of Vesterbacka’s interview with Google after the break. Personally, I think a lot of the success that Angry Birds has had is a “right time, right place” kind of thing. That’s not to take anything away from Vesterbacka and Rovio — his insights are certainly dead-on and he clearly knows what he’s doing, and the company deserves all of the success it has earned. But with a platform as big as the iPhone, there was bound to be a killer app at some point, and Angry Birds is definitely one of those.
[via 9to5Mac]
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Angry Birds creators: Apple still does mobile apps best originally appeared on TUAW on Wed, 29 Dec 2010 20:15:00 EST. Please see our terms for use of feeds.
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