Online Apple Store adds one-click "popular configurations" option

Just in time for those holiday orders, there’s been a small change in the online Apple Store’s build-to-order pages for the MacBook, MacBook Pro and MacBook Air. Dave “Eagle-Eye” Caolo spotted the addition of new one-click BTO configurations, which include free express shipping.

The new one-click buttons let you prefill the most popular options for your custom config, including such favorites as “more RAM,” “faster hard drive,” the matte screen for the 15″ MBP and pre-installed versions of iWork or Microsoft Office. Of course, you can still custom-configure from all the available options if you prefer.

You’ll see the new options in the US store after clicking Select on the laptop product page of your choice.

Online Apple Store adds one-click “popular configurations” option originally appeared on TUAW on Thu, 16 Dec 2010 15:15:00 EST. Please see our terms for use of feeds.

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