Getting coverage from blogs for your business or product isn’t easy. Bloggers get too many pitches nowadays and there is every chance of your pitch getting ignored even if your product is a genuine fit for the readers.
If you are a small business owner looking for some online press, you should read this guide on blog coverage. Written by Lisa Barone on the Small Business Trends blog, the article has useful tips on things to follow and avoid while pitching bloggers.
My personal favorite is the second point about creating relationships. As a blogger, I would always respond to those who cared to strike a conversation with me first instead of sending a blind pitch. Building relationships and rapport should always come first.
5 Dos & Donts For Getting Blog Coverage