Don’t Be Apple

apple-1984-ad-woman-running There is so much to admire about Apple. They make superb, beautiful products. Their amazing comeback story is unparalleled in corporate history. Steve Jobs has become something akin to a modern-day patron saint of the tech industry. Tim Cook is, rightly, enormously respected.
So why do I think they represent so much of what’s wrong with the tech world? Read More

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