Nielsen Will Begin Measuring Video Ads On Roku

Roku 3 Voice Search In further proof of the rise of streaming video services and the cord-cutting trend in general, TV measurement firm Nielsen today said it would begin to track viewing data and audience demographics across Roku’s 10 million+ devices, including its media players and Roku TVs. The move is being heralded as an industry-first by the two firms, as it will allow advertisers to measure… Read More

Leave a Reply

Your email address will not be published. Required fields are marked *