Zap Puts Ads On Top Of Taxi Cabs As They Scoot Around Town

 Unlike startups Zoom, Pow, Zing, and Schwongooza, Turkish startup Zap is trying to disrupt the on-taxi advertising market. By placing bright LED signs on the top of standard caps, the company aims to turn dead space into a lucrative advertising spot for drivers and fleets. Founded by Yigit Kipman, Ahmet Bati and Emrecan Bati, the company has received a $100,000 grant to expand through Europe… Read More