Millennials Are The Largest Group Of Smartphone Owners, And Adoption Is Still Growing

 Millennials, one of the largest generational groups in the U.S., on par with the Baby Boomers, are also the largest group of smartphone owners, says Nielsen in a report out today. And their adoption of the devices is still growing: by the second quarter of this year, 85% of those aged 18 to 24 owned a smartphone, and 86% of those aged 25 to 34 did. That’s up from 77% and 80%,… Read More