Following the trend towards global platforms for raising money, such as Kickstarter, Ammado, which connects charities with donors, has raised €7 million ($9m), and signed up several multinational partners. The investment round was led by Belgiun-based Saffelburg Investments, which put in €5.5m and John Ryan, founder of Rovi, who put in about €1.5m. Set up in 2005 by Anna Kupka and Peter Conlon, the latter has put in €8.7m to date. which means Ammado has raised a total of €15.7m so far.