In The Giving Mood, Amazon Also Unveils MP3 Gifting (That Can Magically Become Amazon Gift Cards)

Earlier today, we noted that Amazon unveiled a new way to give people Kindle books as gifts. They’re also launching the same functionality for their Music Store as well, with MP3 Gifting.

To be honest, it’s a little surprising that Amazon didn’t have this feature before. But it comes with a nice little bonus that only someone like Amazon can offer: if you receive an MP3 as a gift and decide you don’t want it, you can instead opt for an Amazon credit for the same amount, which you can use towards any product they offer.

Just as with the Kindle book gifting feature, you simply have to enter a recipients email address, add a message, and choose the MP3(s) you want them to receive. Then you pay for it, and you’re done. They’ll get a message that an MP3 gift is waiting for them and a link to download it.

Amazon says the process takes less than 5 minutes. And because Amazon’s MP3s are DRM-free, they’ll work anywhere.

Information provided by CrunchBase

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