Groupon takes one more step towards being a content company today and announces the launch of a series of beauty deals curated by InStyle editors. As an offshoot of the InStyle Beauty Black Book offering in the October InStyle issue, the magazine has curated a three day promotion offering half off or more discounts on each beauty related deal at six different salons and spas nationwide starting today.
Deals include such typical salon fare as Sunless Tanning session in Los Angeles and something called Brow Services in Boston and are presented on the Groupon site with the InStyle branding.
Again, this is notable because Groupon, which features some pretty interesting creative itself, is expanding its reach through media properties, having already partnering up with McClatchy and Media General and today InStyle on social shopping deals.
The future of media is in daily deals. I kid you not.
