Update And Expand Website

Update And Expand Website
Update and Expand Website

I am looking for a programmer or designer to expand our current website: www.candleswest.com

We will provide you with all the information, text, pictures and basic structure for the new sections of the website.

Our current website consists of: a gallery of pictures, pdf files, and basic pages.

The new sections are very simple and easy to integrate into the current website. A list of these new sections will appear to the right of the gallery of the current website – the gallery frame will shift to the left to make room for these new sections on the right side of the main page.

Here are the new sections that will be added to the current website:

1. Online Store – created by us using ShopSite. All you have to do is integrate the online store to the main website and integrate a completed main page to the online store and main website. (This “main page” will connect the online store to our existing website. We will provide this “main page” and it was created with oscommerce.)

2. Florists – This section is targeted to one of our primary customers, florists. When the visitor clicks on this link, they will be directed to a new webpage or landing page that will contain the following links/tabs/sections: gallery (40 pictures with captions), articles, tips, product sheet, color chart, testimonials, preferred vendors, online store, videos and “back to main page”.

3. Event Planners – This section is targeted to another primary customer, event planners. When the visitor clicks on this link, they will be directed to a new webpage or landing page that will contain the following links/tabs/sections: gallery (40 pictures with captions), articles, tips, product sheet, color chart, testimonials, preferred vendors, online store, videos and “back to home page”.

4. Hotels / Resorts – This section is targeted to hotels and resorts. When the visitor clicks on this link, they will be directed to a new webpage or landing page that will contain the following links/tabs/sections: gallery (40 pictures), articles, tips, product sheet, color chart, testimonials, preferred vendors, online store, videos and “back to home page”.

5. Restaurants – This section is targeted to hotels and resorts. When the visitor clicks on this link, they will be directed to a new webpage or landing page that will contain the following links/tabs/sections: gallery (40 pictures), articles, tips, product sheet, color chart, testimonials, preferred vendors, online store, videos and “back to home page”.

6. Interior Designers and Decorators – This section is targeted to interior designers and decorators. When the visitor clicks on this link, they will be directed to a new webpage or landing page that will contain the following links/tabs/sections: gallery (40 pictures), articles, tips, product sheet, color chart, testimonials, preferred vendors, online store, videos and “back to home page”.

Features appearing in each new “section”

Gallery: this gallery will appear in the main page for each section. This gallery will contain 40 pictures and each picture will have a caption. This gallery must load fast and operate quickly. The gallery will have “next” and “back” arrows to navigate through the gallery.

Articles: when the user clicks on this link, they will be directed to a page that will contain a list of article written by us. The main purpose of these articles is to inform the user about our products, uses and applications. The secondary purpose of these articles is for SEO and keyword ranking. These will be unique articles. New articles will be posted every month.

Tips: when the user clicks on this link, they will be directed to a page that will contain tips for using our products. The main purpose of these articles is to inform the user about our products, uses and applications. There will be one “tips” page for all the sections.

Product sheets: when the user clicks on this link, they will be directed to a page in which they can download product sheets in a pdf format. there will be 4 or 5 individual pdf files: – product sheet #1, product sheet #2, product sheet #3, an order form and color chart. These pdf files are already created. There will be one “product sheet” page for all the sections.

Testimonials: This page will contain about 15 to 20 real testimonials from actual customers. There will be one “testimonials” page for all the sections.

Preferred Vendors: each section will contain a list of preferred vendors for the specific specialty. Example: the “Florists” section will contain a list of “preferred florists”

Online Store: Each of these sections will have a link that will take the user to the online store.

Videos: Each section will have a page that will contain several videos to give them information about using our products. There will be specific videos for each section. We will provide the videos.

“Back to home page”: This will take the user back to the main page: www.candleswest.com

NOTES:
•The gallery on the main page (www.candleswest.com) will be reduced from 120 pictures to about 70 pictures.
•The Galleries (for each specific section) can be in flash or html, however it must load fast and pictures should look sharp.
•The purpose of having the specified sections is to give each target customer(florist, wedding planner etc.) a customized appearance for their specialty.
•The main page for each section must look different from the other main pages. However, each of these main pages will contain similar structure and the same links/tabs.
•We will provide examples of how the main pages for each section should appear.
•The main page for each section will also function as “landing pages” for various internet marketing campaigns.
•The current website is optimized for SEO. This new website expansion must also be optimized for SEO. (example: keywords in URLs, metatags, links etc.)
•The entire site must load fast and operate very fast.
•You must be able to integrate the oscommerce front page (candleswest.com/shop) to the new online store that is programmed using shopsite pro.
•A majority of our customers are women, the new design should cater to women
•The website must be very user friendly and easy to navigate.
•Please provide a portfolio of your projects
•You may be asked to make minor modifications to the current website (change background of main website, modify text on main website, remove certain images etc).

the updated website should look and feel similar to: www.crateandbarrel.com, www.potterybarn.com, www.theknot.com, www.brides.com. I will provide you with more examples to give you a better idea of the design which interests us.

Please let us know if you have any questions.

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