43 Best Music Flyer Templates (PSDs and Using a Music Flyer Maker)

If you’re a musician or promoter and looking for great music flyer templates to create a flyer or poster to promote an event, then you’re in the right place. 

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Today, we’ll show you 43 of the best music flyer templates available at Envato Elements and Placeit. So sit back and enjoy. 

Best Music Flyer Templates on Envato Elements (Unlimited Downloads)

Best Flyer Music PSD Files on Envato ElementsBest Flyer Music PSD Files on Envato ElementsBest Flyer Music PSD Files on Envato Elements

Envato Elements is a terrific source when you need the very best music flyer templates for important projects. What makes Elements so outstanding is that it offers you thousands of gorgeous templates by the most talented designers in the field, and you can download as many as you want, as often as you want, for one flat monthly fee. 

One low monthly fee = unlimited access to the best fonts available on the internet today. What’s more, that monthly fee also allows you to access thousands of premium digital assets like logos, mockups, photos, business card templates, and much more.

Let’s take a look at a few of the outstanding music flyer templates available at Elements.

21 Music Flyer Template From Envato Elements

If you have a working knowledge of Adobe Illustrator, Photoshop, or InDesign, then these templates from Envato Elements are perfect for you. You won’t have to wonder how to create band flyers from scratch because these templates do all the hardest work for you.

Indie Music Flyer Design Template (AI, EPS, PSD)

Indie Music Flyer Design Template Indie Music Flyer Design Template Indie Music Flyer Design Template

It doesn’t get cooler than this awesome music flyer design template. The A4 template is offered in well-organised, layered files, and customisation is easy using the smart object function to replace images in a click.

Music Flyer for Virtual Concerts and More (PSD)

Music Flyer for Vitual Concents and MoreMusic Flyer for Vitual Concents and MoreMusic Flyer for Vitual Concents and More

Virtual concerts have become quite a thing in this age of Covid-19, so if you are planning one and want to promote it online, this music concert flyer is the perfect choice. It comes in A4 with a bleed area, and all text, colours, and images are customisable.

Photoshop Music Poster Templates  (PSD)

Photoshop Music Poster TemplatesPhotoshop Music Poster TemplatesPhotoshop Music Poster Templates

This is a terrific template for solo artists who want to invite fans to their next performance. The flyer music PSD file is well organised and very simple to customise, but there is a help file included if you need it.

Music Festival Flyer Template  (INDD, IDML)

Music Festival Flyer TemplateMusic Festival Flyer TemplateMusic Festival Flyer Template

This is one of the only InDesign templates featured here, and it’s a great one. With its cool, modern and clean music flyer design, this is the perfect flyer for musicians of every stripe. Of course, you need a working knowledge of InDesign to customise it, but it’s a well-organised and layered file designed to make your work easy. 

Widtemp Music Flyer Design (AI, EPS, PDF)

Widtemp Music Flyer DesignWidtemp Music Flyer DesignWidtemp Music Flyer Design

Looking for a flyer with a unique feel? Then check out this terrific music flyer design. The A4 template is perfect for all types of musical events from concerts to festivals to solo performances.

Cool Music Event Flyer Template (PSD)

Cool Music Event Flyer TemplateCool Music Event Flyer TemplateCool Music Event Flyer Template

Get your solo performance off to a good start with this highly versatile music promo flyer. Modern and simple, with a unique layout and great typography, this template is fully editable using Photoshop.

Jazz Music | Flyer (PSD, AI)

Jazz Music Concert Flyer TemplateJazz Music Concert Flyer TemplateJazz Music Concert Flyer Template

This Jazz Music Concert Flyer Template is fully editable in both Photoshop and Illustrator.  Replace the placeholder images with your own images in a single click, and then add your text and change the colour of the template to suit your needs. 

Live Music Flyer (PSD, AI, EPS)

Live Music FlyerLive Music FlyerLive Music Flyer

A terrific live music flyer that is completely versatile and suitable for other music events. The A4 template flyer for music is fully customisable in multiple programs, so choose your favourite software and get to work today. 

Urban Music Promo Flyer Template  (AI, EPS, PSD)

Urban Music Promo Flyer TemplateUrban Music Promo Flyer TemplateUrban Music Promo Flyer Template

This cool Urban Music Promo Flyer Template is eye-catching and can also be used for other types of concerts or performances. The A4 sized file can be edited in Photoshop or Illustrator.

Indie Band Promo Music Flyer (AI, PSD)

Indie Band Promo Music FlyerIndie Band Promo Music FlyerIndie Band Promo Music Flyer

Indie band promoters should check out this stunning music promo flyer template. Use Photoshop or Illustrator to swap the placeholder image with your own, add your text and chosen colour scheme, and your flyer is ready to send out.

Minimal Music Flyer Template (PSD)

Minimal Music Flyer TemplateMinimal Music Flyer TemplateMinimal Music Flyer Template

How awesome is this music flyer design? Can’t you see your image and information on it? This modern and stylish template is fully editable in Photoshop. Give it a try.

Madona Music Flyer Maker (AI, EPS)

Madona Music Flyer MakerMadona Music Flyer MakerMadona Music Flyer Maker

The best music events are those long summer festivals, aren’t they? Capture the beauty of summer with this flyer music PSD template. The sunny colours are perfect, but of course you can change them in Photoshop if you want.

Illustrator & Photoshop Music Poster Templates  (AI, PSD)

Illustrator & Photoshop Music Poster TemplatesIllustrator & Photoshop Music Poster TemplatesIllustrator & Photoshop Music Poster Templates

If you’re planning an electronic dance music (EDM) event, then this beautiful, abstract flyer is the perfect template for you. There’s plenty of room for you to add all the relevant details, without detracting from the bold, eye-catching design.

Photoshop Music Poster Templates  (AI, PSD)

Photoshop Music Poster TemplatesPhotoshop Music Poster TemplatesPhotoshop Music Poster Templates

This is quite a busy design, but it’s so well laid out that the key information is still easy to pick out. That’s the beauty of a professional design like the one you get in this flyer music PSD template. All you have to do is add your own text and images to make an outstanding music concert flyer.

Acoustic Musical Flyer Design  (AI, PSD)

Accoustic Musical Flyer DesignAccoustic Musical Flyer DesignAccoustic Musical Flyer Design

When you’re looking at these templates, pay special attention to the design and layout. After all, you’ll be changing the images and text anyway. This one, for example, is billed as an acoustic music flyer design, but you could adapt it to any genre you choose.

Music Flyer Maker Template  (AI, EPS, PSD)

Music Flyer Maker TemplateMusic Flyer Maker TemplateMusic Flyer Maker Template

The days when pasting a flyer up on a wall was the only way to promote your event are gone. These days, bands routinely use social media to reach larger audiences. So it makes sense that this template includes not only an A4 flyer, but also templates for an Instagram post and story. It’s all here, ready for you to customise in Photoshop or Illustrator.

Music Flyer Design (AI, EPS, PSD)

Music Flyer DesignMusic Flyer DesignMusic Flyer Design

This stylish, contemporary musical flyer design is ideal for promoting pretty much any kind of event. It comes in A4 size, with CMYK colours and bleeds so that it’s ready for printing. The fully layered template file is easy to customise in Photoshop or Illustrator.

Music Festival Flyer  (AI, PSD)

Music Festival FlyerMusic Festival FlyerMusic Festival Flyer

Photoshop music poster templates don’t come much better than this. The sleek layout and tasteful colour scheme make this one perfect for a jazz festival, as pictured here, but you could also use it to promote other events. It comes with three ready-made colour schemes, and of course you can dive in and change things up as much as you want.

Minimal Music Flyer Template  (PSD)

Minimal Music Flyer TemplatMinimal Music Flyer TemplatMinimal Music Flyer Templat

Many of the music flyer designs we’ve looked at today use images and colour across the whole page, but this one makes generous use of white space. See how it helps the design to breathe and makes the details really pop? The cool image, elegant text and bright colours help too.

Hand Lettering Music Flyer  (PSD)

Hand Lettering Music Flyer Hand Lettering Music Flyer Hand Lettering Music Flyer

If you want your flyers to look hand-written, but without spending hours creating that lettering by hand, then this is the template for you. It has the look and feel of a painstakingly hand-lettered flyer, but all you have to do is jump into Photoshop and type your own text into the placeholders. That leaves more time for you to rehearse and plan the perfect gig!

Summer Musical Flyer Design  (AI, EPS, PSD)

Summer Musical Flyer DesignSummer Musical Flyer DesignSummer Musical Flyer Design

Summer is here, and so are summer concerts. Promote yours with this wonderful summery music event flyer template. The well-organised and layered file is editable in Photoshop or Illustrator.

23 Best Music Flyer Templates From Placeit

If you don’t have Photoshop skills or need an easier way to create a music flyer template, then Placeit is for you. Placeit provides an affordable online music flyer maker that you can use to create your flyers directly in your browser. Let me show you what I mean.

1. Go to Placeit.net > Type Music Flyer in the Search Bar

2. Click on the Flyer Template You Like to Open the Music Flyer Maker

3. Add Your Text > Change Fonts > Change Font Colours

4. Select Background Graphics and Colours for Your Flyer

5. Download Your Customised Music Flyer

With Placeit, you can buy just one item for a small fee, or if you regularly need templates, mockups, logos, and various designs, you can sign up for a low monthly or yearly plan. This gives you access to unlimited downloads of any and all the digital assets available at Placeit. 

Music Promo Flyer Maker for a Techno Festival

Music Promo Flyer Maker for a Techno FestivalMusic Promo Flyer Maker for a Techno FestivalMusic Promo Flyer Maker for a Techno Festival

Planning a big musical event? Then a musical flyer design like this one is exactly what you need to help you promote it. The music flyer maker allows you to add all the details you need, so that in a matter of minutes your flyer is ready to download. 

Musical Flyer Design Template for an Electronic Festival 

electronic music festival flyerelectronic music festival flyerelectronic music festival flyer

DJs promoting an electronic music festival have a ready-made template here. But, of course, you could also switch the image and text and promote any kind of event.

Music Poster Design Template to Promote a New Album

Music Flyer Template to Promote a New AlbumMusic Flyer Template to Promote a New AlbumMusic Flyer Template to Promote a New Album

Want to announce a new album in an aesthetically pleasing way? How about Music Flyer Template to Promote a New Album? The music flyer maker provides you with tons of creative control so that you can change just about every aspect of the template to suit your needs. 

Flyer Design Template for a Trendy Music Event

Flyer Design Template for a Trendy Music EventFlyer Design Template for a Trendy Music EventFlyer Design Template for a Trendy Music Event

Looking to promote your next DJing event on or offline? You’ll need well-designed flyers with just the right amount of information. The great thing about Placeit’s music promo flyers is that they are professionally laid out, so you have the perfect foundation for adding your own details.

Live Music Flyer Design

Live Music Flyer DesignLive Music Flyer DesignLive Music Flyer Design

This live music flyer design is super easy to customise. All you need to do is add your own photo, change the text and text colour, add the background colour that suits your taste, and voila! Your flyer is ready to download and share.

Music Poster Design Template

Music Event Flyer TemplateMusic Event Flyer TemplateMusic Event Flyer Template

This sweet music event flyer template is just what you need to create both flyers and posters for your next event. Simply choose a wonderful illustration from the selection on offer, edit the text fields, and customise the colours to create your very own promo materials. 

Music Festival Online Flyer Maker

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If you’re going for something more classical, then try this musical flyer design, featuring a trumpet and sheet music. The grainy background adds to the traditional vibe.

Music Poster Design Template for a Virtual Music Festival 

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In the Covid-19 pandemic, lots of events had to go “virtual”, and music festivals are no exception. This template is perfect for a virtual music festival, although there’s no reason you can’t adapt it for a real-life event too.

Flyer Maker for a Music Ticket Sale

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The best concert flyers are simple and eye-catching, so that they clearly communicate the key information of when, where, and how to book. This is a great example.

Music Poster Design Template With a Stencil Style for a Band’s World Tour

band world tour flyerband world tour flyerband world tour flyer

Ready for your big world tour? Then try this template, and see how to create band flyers the easy way. Just update the information and download your flyer. You can even change “World Tour” to something more local if you’re not at the Wembley Stadium stage yet.

Violin Online Flyer Maker 

violin flyerviolin flyerviolin flyer

Here’s a great classical music concert flyer for you to customise and download. Try different colours, different instruments, change the text, move it around… it’s all so easy with Placeit’s music flyer maker!

Music Poster Design Template for Music Tour Featuring a Retro Print Style 

retro flyerretro flyerretro flyer

Tap into the design style of iconic music festivals from the 1960s and 70s with this wonderful retro template. It’ll have your audience flocking to hear you.

Music Promo Flyer Template for Music Festivals Featuring Abstract Geometric Graphics 

abstract flyerabstract flyerabstract flyer

The actual sound of music is tough to represent visually, so that’s why abstract graphics are such a popular and effective choice for music flyer designs.

Music Poster Design Template to Promote a Music Tour 

music tour flyermusic tour flyermusic tour flyer

The great thing about a band promo poster template like this one is that it’s so flexible, and it could make a great flyer too. The design and layout options are all there for you, so you can customise the details and create whatever end result you want!

Musical Flyer Design for an Online Music Festival 

music festival flyermusic festival flyermusic festival flyer

More abstract graphics for you, but this time with a simple, clean, black and white style. If you want a pared-back style, this template is ideal. You’ll save on printing costs too!

Custom Music Flyer Maker for Open Air Festivals 

open air festival flyeropen air festival flyeropen air festival flyer

If you’re travelling to a gig, please put your equipment somewhere safer than this! But as a whimsical, nostalgia-infused promo for your event, this works perfectly.

Jazz Band Promo Poster Template

jazz band posterjazz band posterjazz band poster

Jazz concerts and festivals are always popular, so why not use this classy illustrated template to make your own promo flyer?

Music Concert Flyer for Concerts and Music Festivals

concert flyerconcert flyerconcert flyer

This live music flyer works well because of the contrast between the text and the background image. So keep that in mind as you’re customising—make sure the text stands out!

Live Music Flyer for Musicians Featuring Modern Abstract Graphics

abstract music flyerabstract music flyerabstract music flyer

Remember that monochromatic flyer design we looked at earlier? This is a similar layout, but in beautiful, bright colours! See how much variation you can get from the same basic template? Try it out and see what you can create.

Band Promo Poster Template to Promote a Music Battle

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There’s nothing to generate a buzz like a music battle! Promote your next event using this cool music flyer design.

Music Concert Flyer Maker for a Rock Concert

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With this template, you can either keep the bold colours and plain text of this example, or you can add musical instrument illustrations from the selection provided.

Band Promo Poster Template With an Illustration of a Rooster for a Local Festival

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Looking for something a bit different? This strange illustration of a rooster and roses will make your music flyer stand out from the crowd. And there are plenty of other illustrations to choose from too, so you can experiment to get the look you want.

Musical Flyer Design Template Featuring Wavy Lines

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Like all the best concert flyers, this one features an innovative layout and eye-catching graphics. This example doesn’t include the all-important event details, but of course you can add that using the text placeholders provided.

Choose Your Music Flyer Template Today 

Both Placeit and Envato Elements are excellent resources for premium music flyer and poster templates. If you also regularly need mockups, icons, and other design resources, Elements offers unlimited downloads for one low monthly fee. 

Alternatively, if you just want to buy a single music flyer, Placeit is the resource for you, but you can also sign up for a monthly or yearly membership which also offers unlimited downloads of templates, mockups, logos, and various designs. Head over to either site to download your favourite template today.

And finally, if you want even more information on flyer templates, check out these really helpful articles below: 

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10 Top Tips on What Makes a Good Leaflet (With Leaflet Examples!)

One of the most effective forms of marketing media, leaflets allow you to reach prospective audiences in-store or through the mail. What makes a good leaflet? To avoid your leaflet being consigned to the trash, use thoughtful leaflet design to give your advertising leaflet templates a more lasting impact.  

Here we look at ten tips for what makes a good leaflet design, from experimenting with origami folds to turning your leaflet designs into keepsakes that recipients will want to hang onto for longer. What makes a good information leaflet? Accessible type, adequate color contrast, and helpful extra features such as QR codes, maps and offers are just as important as your leaflet template’s aesthetic features. Scroll down to discover inspirational leaflet tutorials and leaflet examples, to help you create an artful and effective leaflet template for your next marketing campaign.

Explore a wide range of leaflet templates, from simple A5 leaflet templates to lengthier six-page leaflets, on Envato Elements.

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Colorful bifold brochure template.

1. Consider the Size of Your Leaflet

It may seem an obvious first step, but giving careful consideration to the size of your leaflet is vital before you begin designing your leaflet template. Leaflets are printed in a variety of standard sizes, the dimensions of which will vary depending on your chosen printer and territory. 

It’s important to design a flyer based on locally accepted sizes for two reasons. Firstly, you want to ensure your printer will be able to print your design (many will only print and fold standard sizes), and secondly, these sizes also ensure your leaflet can be easily stacked on standard-sized display shelves or posted through mailboxes without the risk of crumpling or ripping (see more information about this below).  

tri fold brochure settri fold brochure settri fold brochure set
Tri fold brochure mockup template.

In the US, a good rule of thumb is to size your leaflets based on a sheet of Letter-sized paper, 8.5 by 11 inches (216 x 279.5 mm). This can be used as a stand-alone, non-folded flyer, or folded twice (to create a tri-fold, z-fold or gate-fold leaflet) or three times (to create a four-panel accordion fold leaflet).

Outside of the US and Canada, a wider variety of leaflet sizes tend to be used, but there are a couple of standard sizes that are especially widely used. 

A5 (148 by 210 mm) can be used as a non-folded flyer or folded once to create a slim, compact bi-fold leaflet. A4 (210 by 297 mm) is larger, and can be folded in a variety of different ways to create a bi-fold or tri-fold leaflet. 

Refer to the article below for a comprehensive list of standard sizes for both the US and Canada (known as the ANSI standard) and international territories (termed ISO 216):

2. How to Stack

The size and folding format you choose for your leaflet design should depend on the end purpose of your leaflet. 

Will the leaflet be posted through the mailbox? In this case, it needs to fit through a standard letterbox width (in the US, this is usually a minimum of 10 inches wide).

Will your leaflet be stacked on a display shelf? If so, the height should be no taller than the height of a standard-sized shelf. 

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Stackable leaflet template for charities.

If your leaflet is going to be handed out on the street or placed in a pile for recipients to pick up, you have a bit more flexibility in terms of the size of your design. For example, you could create a leaflet that has a slightly more generous height and/or width because these will not be constraints for how the leaflet is displayed. However, you should still consider how your leaflet will be transported to its destination. If the leaflets are to be delivered in the mail to the point of display, then you will still need to observe standard mailing requirements for leaflet size to avoid crumpling or large postal fees. 

Another consideration regarding leaflet distribution is how recipients will respond to the size of your leaflet. A large leaflet that edges towards brochure or magazine size can actually be quite off-putting for individuals, whereas a compact leaflet size is more portable, making it more likely they can put it into a pocket or bag. 

In the world of leaflets, while creating bespoke designs can be fun and result in highly creative designs (see below), it’s generally a good rule of thumb to use tried-and-tested sizes and aim for a design that’s small but full of visual impact. 

stack brochure fashionstack brochure fashionstack brochure fashion
Large fashion leaflet template.

3. Experiment With Origami

You don’t have to create a swan (although if you want to, by all means go for it!), but rethinking how your leaflet design could be folded can give your design a real point of difference. 

A simple bi-fold or tri-fold is simple and effective, while an accordion fold (with folds that vary from inwards to outwards) gives a satisfying unfolding action. If you have a large-scale unfolded design, such as a city map, you might want to create a leaflet that folds into a small square to make it compact, or even simply folding over one corner of your design to create a cut-out color effect can be bold and impactful. 

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Lumina trifold brochure template.
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Lumina trifold brochure template.

Research on Pinterest or Envato Elements for folding leaflet examples and inspiration—you’ll be amazed at the complexity of some of the folded designs that can be achieved. 

hexagon brochurehexagon brochurehexagon brochure
Hexagon fold-out leaflet template.

A note of caution—even if your design has unusual folds, still try to create a leaflet design that folds flat. This will ensure you can stack multiple copies without a problem.   

fold out brochurefold out brochurefold out brochure
Fold out landscape brochure template.

4. Design With the Folded-Out Layout in Mind

Leaflet design can be surprisingly complex, especially when folds are taken into account. A design might look fabulous in 2D form on the screen, but a little lacklustre in its folded reality. When creating a leaflet design, it’s important to keep both the folded and unfolded forms of the design in mind. The folded design is essential for drawing the individual’s attention, but the folded-out design is likely to be the design that converts that individual to take action or to keep the leaflet for longer than a fleeting moment. 

When designing your leaflet in layout software like Adobe InDesign, you can pull out guides to mark out the folds on your folded-out leaflet. However, you shouldn’t feel restricted by these fold lines. The best leaflet designs extend elements across fold lines, to give the folded out design more impact. After all, the folded out leaflet offers much more space and flexibility for creating something larger. 

How can you make the most of your folded-out layout? This can be as simple as extending images across multiple sections of your leaflet design, such as in the leaflet example below. This is a no-effort way to visually increase the size of your layout. 

trifold brochuretrifold brochuretrifold brochure
Trifold leaflet template.

Uniform use of color can also help to bring your fold-out design together, and a graphic pattern, such as in the leaflet examples below, can be extended across the page to create a visual flow throughout folded sections. 

medical brochuremedical brochuremedical brochure
Medical brochure template.
colorful brochurecolorful brochurecolorful brochure
Colorful bifold leaflet template.

A good rule of thumb is to allow visual elements, such as images, graphics, and color, to extend across multiple folded sections, while text should generally be confined to individual sections, to avoid any difficulty with reading content when the design is fully or partly folded. 

5. Balance Attention and Detail

A leaflet is usually a marketing tool, intended to raise awareness of a brand, product, or event, and as such the leaflet design should serve this purpose. Ultimately, a leaflet needs to be picked up and taken away, for an individual to digest in their own time. In the same way that a book or magazine cover uses attention-grabbing techniques to entice the viewer to pick it up, a leaflet should also have a front page that draws the eye.

lighting brochurelighting brochurelighting brochure
Minimal product leaflet template.

The front page of your leaflet template is your sales pitch, the ‘look-at-me’ section of your design. Suggested attention-grabbing techniques include photos of individuals that maintain eye contact with the viewer, a large headline in a contrasting color, or an enticing arrow or corner color that encourages the leaflet to be opened. 

The attention-grabbing emphasis of the front page can be balanced with interior sections that go into the detail of the offer. Whether it’s must-know information about an event, a handy map, or useful contact details, the inside sections are where you can place the essential information.  

If you can successfully balance attention and detail in your leaflet design, this is where the humble leaflet really comes into its own. At once both an advertising space and a detailed information brochure, it plays the role of a whole website or catalog in an extremely limited page space.

real estate leafletreal estate leafletreal estate leaflet
Real estate brochure template.

6. Color Is Key

Leaflets often have to compete alongside hundreds of other designs on display shelves. With this in mind, it pays to use techniques that can help your leaflet template to stand out. Color is an especially effective tool for drawing eyes to your leaflet design, as well as having a potential psychological effect on the viewer.

color gatefoldcolor gatefoldcolor gatefold
Gatefold brochure mockup for Photoshop.

Bright and bold colors, like neon pastels or modernist primary brights, can help your leaflet to stand out in a sea of navy and white. Optimistic, warm colors like yellow and orange not only feel welcoming and vibrant, but also are often associated with warming and alertness (think hazard signs), making them appear instantly more visible on a crowded shelf. 

yellow trifoldyellow trifoldyellow trifold
Yellow corporate trifold brochure.

If bright colors don’t feel like the right fit for your subject matter, consider employing color contrast instead. A nearly all-black leaflet design takes on a whole new personality when teamed with a chic dash of white. Pull out geometric shapes in contrasting tones to make a monochromatic leaflet design feel more dynamic, or use a complementary color pairing (such as blue and orange, or yellow and purple) to make viewers feel instinctively more receptive to your leaflet’s message. 

booklet sportbooklet sportbooklet sport
Sport trifold leaflet template.

7. Proof Your Type Size

By the time your leaflet is folded into increasingly minuscule sections, it can be difficult to know if the majority of readers will find your text legible. For many leaflet designers, one of the greatest challenges is incorporating vast quantities of text onto limited page space. Before you attempt to squash extensive copy onto your design, consider reducing your text length significantly. This will not only improve the overall design of your leaflet template but also make the content more accessible for viewers. 

brochure templatebrochure templatebrochure template
Bifold leaflet template with large type.

Accessibility is sometimes overlooked when it comes to printed media like leaflets, but sizing your text to a large scale (and certainly greater than a 10 pt size) and in a high-contrast colorway (black text against white being the easiest to see) will help visually impaired users to read the information. Consider also if it is possible to include Braille in your design, or to produce a standalone Braille version. 

While you are designing your leaflet using digital software, get into the habit of printing off a rough hard copy at an accurate size on your home or office printer. This will allow you to assess if your text is sized well for legibility and to ensure that your chosen fonts are easy to read. While serifs can look fantastic for headlines and subheadings, a geometric sans serif is normally much easier to read at small sizes. 

8. Create a Keepsake

With your leaflet space at a premium, it can be tempting to crowd your layout with everything you have to hand. Exercise restraint—your leaflet design will be more effective if it features areas of white space (areas which include only background color or decorative graphics, or indeed nothing at all), which can help to direct viewers’ attention to essential information. 

When your leaflet is unfolded, a viewer will spend more time looking at the unfolded front side of the document, so this is the place to lay out the essentials—event details, product prices, or a QR code for discovering more information or booking tickets online. 

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Leaflet template with QR code.

On the reverse side of the leaflet is a vast space which can be often overlooked. This is an opportunity to include something genuinely useful for the user, which has the capacity to transform your leaflet from a throw-away disposable to a keepsake item.

For events, hotels, or tourism, the reverse is a natural place to include a map (alongside local advertising spots), but there are other things you could include to boost the longevity of your leaflet. A color-in activity for children, a restaurant or event offer, or a holiday calendar with local events—all of these give your leaflet extra life beyond the initial pickup, ensuring the marketing message stays with your intended audience for longer.  

keepsake brochurekeepsake brochurekeepsake brochure
Leaflet template design with offer section.

9. Twin Your Media

The humble leaflet design is an incredibly effective marketing tool because it has the power to engage with people who are already interested in the subject or offer. For example, someone who’s interested in family days out will be more likely to pick up a leaflet about a local museum’s events for children. Because your leaflet is a highly targeted form of marketing media, it can be wise to consider your leaflet as part of a wider marketing campaign.

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Minimal campaign brochure template.

In terms of the designer’s duties, what does this entail? A leaflet isn’t necessarily a stand-alone design. It will often be supported by other types of media, such as a website or app, posters, flyers, or signage. If your leaflet will be a part of a larger marketing campaign, consider how these different types of media could work together to create a cohesive campaign. You may have access to brand guidelines for creating your designs, but if not, using similar imagery, fonts, and colors across all related designs can help users to connect your designs with the event or brand being advertised. 

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Branded leaflet and marketing media set.

Establishing a brand style for your leaflet design is also helpful if you will need to create leaflet designs in the future for similar events or offers. In this case, creating a leaflet template in software like Adobe InDesign can allow you to return to the bones of your original design and adjust color or images to give the leaflet a different feel.  

10. Consider Tactility

What’s the difference between the pages of a book and the pages of a promotional magazine? The paper stock used in books feels more substantial, making the experience of turning pages feel more meaningful and luxurious. A magazine or flyer usually uses much thinner paper stock (which is measured in GSM, grams per square meter) for economical reasons, but the downside of this is that these types of media often feel much cheaper and therefore more disposable. 

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Corporate A4 bifold leaflet template.

How your leaflet will feel is almost as important as how it looks, and paper thickness and finish—whether it is coated or uncoated, gloss or matte—will play a subtle but important role in whether users feel more inclined to keep your leaflet to hand rather than dispose of it in a matter of minutes. 

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Graphic accordion leaflet template.

Request a slightly thicker paper stock than your printer normally uses for leaflets (although not so thick as to compromise the flat fold of your design), and ask for both gloss and matte paper samples. Leaflets are often printed on gloss or semi-gloss coated paper to embolden colors—perfect for brands looking to stand out—but matte textures can feel more modern and chic, and are usually a better fit for cultural events, for example.

Conclusion: Techniques to Make Your Leaflet Designs More Effective

What makes a good leaflet design? From bold use of color to immersive imagery that crosses foldable sections, there are plenty of ways designers can maximise the visual impact of the humble leaflet template.

Of course, what makes a good visual design isn’t necessarily what makes a good information leaflet. Ensuring your leaflet layout is accessible, with adequate color contrast and large type—and perhaps the inclusion of Braille text—plays an equally important role in making your leaflet design effective and genuinely useful for viewers. 

If you’re looking for more print design or marketing design inspiration, don’t miss the following articles, tutorials, and template selections, from fantastic brochure templates to top tips for creating layout designs in Adobe InDesign:

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