Our Choice: Looking at Books in a New Light

We are still exploring uses for our mobile devices and cellular and WiFi networks, but one feature or function that has always been hanging around is this notion of content consumption. As devices get better and networks get faster, the possibilities and opportunities continually change.

Reading from the web is certainly a big portion of this content, and companies, publishers and individuals are constantly exploring how to best get their content to their consumers and how to monetize it. The world of book and magazine publishing has been especially shaken up as our mobile devices have become increasingly more powerful. The idea of simply trying to re-create the physical experience on a mobile device is a path that many established publishers, arguably incorrectly, are heading down.

Push Pop Press is looking at this from a different angle: they are looking at book publishing essentially from the ground up. Their thought is to look at the devices we currently have access to and the conditions in which they reside and then build a platform using those capabilities to create the best possible experience for the user. It is a book, but at the same time, it is something completely different. Our Choice by Al Gore is their first book utilizing this new platform. Let’s take a look and see how it works.

Design and Interface

The interface to this new electronic book platform is extremely clean and simple. There are two modes: the table of contents view and the reading view. The table of contents view isn’t exactly how it sounds. You’ll see a large image with the title of the chapter you’re currently viewing, and some dots below showing how many chapters are in the book. Swiping across the large image will move you between chapters. You actually won’t see what’d you’d typically think of as a table of contents — that can be a little unnerving, but I didn’t seem to miss it.

Our Choice intro screen

Our Choice intro screen

Below the large image and chapter titles you’ll see the actual content of the chapter. They’re just small representations of each of the pages. You’re able to swipe across that bottom row to skip ahead and backward quickly. Tapping or pinch zooming on an individual section will magnify it and bring it into reading view. Double-tapping or pinching reduces the size and takes you back to the full chapter view. Skipping forward and ahead isn’t the easiest thing to do on the iPhone interface; Everything is a bit too small to see exactly where you’re jumping to, but it can still be helpful for jumping to general areas.

Chapter view showing the Introduction chapter

Chapter view showing the Introduction chapter

Once you’re in the reading view, a simply swipe forward or backward will move you through the content. It is a book, so a majority of the content is, of course, text. Push Pop Press has done some interesting things here and worked hard to incorporate a lot of fantastic images, videos, animations and interactive graphics along the way. As you move along you’ll see these graphical bits, and tapping on them will activate them. Tapping on a photo will magnify it to full screen with a really cool zoom out effect. Tapping the other graphics and videos will fire them up and allow you to interact with them. They are seemlessly integrated into the content of the book and really add some fantastic visualization.

Something interesting to point out, and it is probably a testimate to a thoughtfully designed product, is that there are no instructions or settings to change anything at all. It’s not really necessary though, because the interface is easy to figure out after a couple minutes. It’s intuitive and just makes sense.

Navigating the Content

I talked a bit about this in the previous section, but we’ll dig in a bit more and show some screenshots of how this works exactly in the application. Essentially, you’re holding the contents of a book in your hand, and you’ll have chapters and pages to flip through. The way in which you move throughout the text along with the intertwined graphics are what make this a much different experience than reading an actual physical book.

Chapter view again, this time of the Harvesting the Wind chapter

Chapter view again, this time of the Harvesting the Wind chapter

Below is a slider of each page in the chapter. Sliding from side to side you’ll get a view of all the pages and tapping or pinch zooming on one will zoom in on that page and you can start reading. On the iPhone, this isn’t too useful for finding a specific page as the display is just too small to really differentiate one page from the next. It could help you to make a quick jump say halfway through a chapter or something like that, but anything more specific just isn’t going to happen. That said, it’s still a handy feature and one I used frequently.

Reading

This is a book, and although it is very different from what our brains want to think of as a book it acts in much the same way. After you’ve zoomed in on a page, you can simply flip through page by page. Swiping from left to right or right to left will take you forward and backward in the book.

A basic page with a heading and some text

A basic page with a heading and some text

One thing I did miss a bit was a bit of customization, mostly for the text size. I would have enjoyed to have some control of that aspect to adjust the size of the text to fit more or less on each page. It’s at a comfortable level for most people I would say, but I ran into some issues when hitting the graphics. I was forced to move forward a page or two to finish the sentence or paragraph I was reading, and then flip back to the image. Not a major issue, but for me, a smaller text size would have lessened my back and forth flipping. Granted, this is a small display, so there is likely no perfect solution for this.

Showing some text and an image that can be zoomed in on

Showing some text and an image that can be zoomed in on

Graphics

Where this application and book really shine is with the graphics scattered throughout the text. These are all incredibly well made, beautiful and informative. You’ll see a mix of photos, videos, animations, interactive maps and infographics. The interactive infographics are pretty incredible — they are easy to interact with and engage you in a way that’s flat out impossible in any other platform. Working with these was truly a new learning experience.

Interactive infographic. Turn the dial and the graphic changes.

Interactive infographic. Turn the dial and the graphic changes.

One graphic showing how wind engery is captured and utilized allows you to interact with it by blowing on your iPhone. Yes, that’s right, your iPhone will sense you blowing on it, the windmill will spin and the graphic will fully animate. It’s pretty amazing.

Blow the windmill and the graphic animates.

Blow the windmill and the graphic animates.

Final Thoughts

Though this is a review of the iPhone application Our Choice written by Al Gore, it is more so about the new platform developed by Push Pop Press. The experience of reading a book in this fashion is a very different experience than what we’re used to. I credit Push Pop Press for really pushing the envelope and utilizing the platforms we have available to create a new, more interactive book experience.

It is great to see someone stepping back and starting to re-create the book experience from scratch to best utilize the technology currently available. As I understand it, Push Pop Press is trying to develop a platform for book publishers to use with their own publications. They’re pushing the envelope for an entire industry, and I’m excited to see the evolution of books on our mobile devices.

Our Choice: Looking at Books in a New Light

We are still exploring uses for our mobile devices and cellular and WiFi networks, but one feature or function that has always been hanging around is this notion of content consumption. As devices get better and networks get faster, the possibilities and opportunities continually change.

Reading from the web is certainly a big portion of this content, and companies, publishers and individuals are constantly exploring how to best get their content to their consumers and how to monetize it. The world of book and magazine publishing has been especially shaken up as our mobile devices have become increasingly more powerful. The idea of simply trying to re-create the physical experience on a mobile device is a path that many established publishers, arguably incorrectly, are heading down.

Push Pop Press is looking at this from a different angle: they are looking at book publishing essentially from the ground up. Their thought is to look at the devices we currently have access to and the conditions in which they reside and then build a platform using those capabilities to create the best possible experience for the user. It is a book, but at the same time, it is something completely different. Our Choice by Al Gore is their first book utilizing this new platform. Let’s take a look and see how it works.

Design and Interface

The interface to this new electronic book platform is extremely clean and simple. There are two modes: the table of contents view and the reading view. The table of contents view isn’t exactly how it sounds. You’ll see a large image with the title of the chapter you’re currently viewing, and some dots below showing how many chapters are in the book. Swiping across the large image will move you between chapters. You actually won’t see what’d you’d typically think of as a table of contents — that can be a little unnerving, but I didn’t seem to miss it.

Our Choice intro screen

Our Choice intro screen

Below the large image and chapter titles you’ll see the actual content of the chapter. They’re just small representations of each of the pages. You’re able to swipe across that bottom row to skip ahead and backward quickly. Tapping or pinch zooming on an individual section will magnify it and bring it into reading view. Double-tapping or pinching reduces the size and takes you back to the full chapter view. Skipping forward and ahead isn’t the easiest thing to do on the iPhone interface; Everything is a bit too small to see exactly where you’re jumping to, but it can still be helpful for jumping to general areas.

Chapter view showing the Introduction chapter

Chapter view showing the Introduction chapter

Once you’re in the reading view, a simply swipe forward or backward will move you through the content. It is a book, so a majority of the content is, of course, text. Push Pop Press has done some interesting things here and worked hard to incorporate a lot of fantastic images, videos, animations and interactive graphics along the way. As you move along you’ll see these graphical bits, and tapping on them will activate them. Tapping on a photo will magnify it to full screen with a really cool zoom out effect. Tapping the other graphics and videos will fire them up and allow you to interact with them. They are seemlessly integrated into the content of the book and really add some fantastic visualization.

Something interesting to point out, and it is probably a testimate to a thoughtfully designed product, is that there are no instructions or settings to change anything at all. It’s not really necessary though, because the interface is easy to figure out after a couple minutes. It’s intuitive and just makes sense.

Navigating the Content

I talked a bit about this in the previous section, but we’ll dig in a bit more and show some screenshots of how this works exactly in the application. Essentially, you’re holding the contents of a book in your hand, and you’ll have chapters and pages to flip through. The way in which you move throughout the text along with the intertwined graphics are what make this a much different experience than reading an actual physical book.

Chapter view again, this time of the Harvesting the Wind chapter

Chapter view again, this time of the Harvesting the Wind chapter

Below is a slider of each page in the chapter. Sliding from side to side you’ll get a view of all the pages and tapping or pinch zooming on one will zoom in on that page and you can start reading. On the iPhone, this isn’t too useful for finding a specific page as the display is just too small to really differentiate one page from the next. It could help you to make a quick jump say halfway through a chapter or something like that, but anything more specific just isn’t going to happen. That said, it’s still a handy feature and one I used frequently.

Reading

This is a book, and although it is very different from what our brains want to think of as a book it acts in much the same way. After you’ve zoomed in on a page, you can simply flip through page by page. Swiping from left to right or right to left will take you forward and backward in the book.

A basic page with a heading and some text

A basic page with a heading and some text

One thing I did miss a bit was a bit of customization, mostly for the text size. I would have enjoyed to have some control of that aspect to adjust the size of the text to fit more or less on each page. It’s at a comfortable level for most people I would say, but I ran into some issues when hitting the graphics. I was forced to move forward a page or two to finish the sentence or paragraph I was reading, and then flip back to the image. Not a major issue, but for me, a smaller text size would have lessened my back and forth flipping. Granted, this is a small display, so there is likely no perfect solution for this.

Showing some text and an image that can be zoomed in on

Showing some text and an image that can be zoomed in on

Graphics

Where this application and book really shine is with the graphics scattered throughout the text. These are all incredibly well made, beautiful and informative. You’ll see a mix of photos, videos, animations, interactive maps and infographics. The interactive infographics are pretty incredible — they are easy to interact with and engage you in a way that’s flat out impossible in any other platform. Working with these was truly a new learning experience.

Interactive infographic. Turn the dial and the graphic changes.

Interactive infographic. Turn the dial and the graphic changes.

One graphic showing how wind engery is captured and utilized allows you to interact with it by blowing on your iPhone. Yes, that’s right, your iPhone will sense you blowing on it, the windmill will spin and the graphic will fully animate. It’s pretty amazing.

Blow the windmill and the graphic animates.

Blow the windmill and the graphic animates.

Final Thoughts

Though this is a review of the iPhone application Our Choice written by Al Gore, it is more so about the new platform developed by Push Pop Press. The experience of reading a book in this fashion is a very different experience than what we’re used to. I credit Push Pop Press for really pushing the envelope and utilizing the platforms we have available to create a new, more interactive book experience.

It is great to see someone stepping back and starting to re-create the book experience from scratch to best utilize the technology currently available. As I understand it, Push Pop Press is trying to develop a platform for book publishers to use with their own publications. They’re pushing the envelope for an entire industry, and I’m excited to see the evolution of books on our mobile devices.

Quick Look: All-In Fitness

Quick Look posts are paid submissions offering only a brief overview of an app. Vote in the polls below if you think this app is worth an in-depth AppStorm review!

In this Quick Look, we’re highlighting All-in Fitness. The developer describes All-in Fitness as the only app with more than 700 video clips! 700+ exercises for men and women. Yoga poses with video and audio instructions in HD quality! Includes: Live support from professional coaches for free, Pedometer, Calorie Counter, Body Tracker and Music Player. 40+ Ready-made workouts?, and 4 modes of workout program selection.

Read on for more information and screenshots!

Screenshots

All-In Fitness

All-In Fitness

All-In Fitness

All-In Fitness

About the App

Here are the top five features you can expect to see in the latest version:

  • Hundreds of firness exercises and yoga poses
  • 40 workouts for any goal – free!?
  • Live support – free!
  • Pedometer, music player and calendar?
  • Convenient calorie counter and body tracker

Requirements: iOS 3.1.3 or later
Price: 1.99
Developer: Viaden Mobile

Vote for a Review

Would you like to see us write a full review of All-in Fitness? Have your say in our poll:

Would you like to see All-in Fitness reviewed in-depth on AppStorm?Market Research

Quick Look posts are paid submissions offering only a brief overview of an app. Vote in the poll if you think this app is worth an in-depth AppStorm review! If you’re a developer and would like to have your app profiled, you can submit it here.

iPhone Game Friday: New Releases

Happy Friday, game fans!

Good news — we’re back to a weekly schedule now, so you’ll have a fresh batch of games waiting for you at the end of each and every week. We hope you’ll keep sending us your tips and suggestions so we can include them. Let’s have a look at this week’s picks…

Fruit Bomb

Fruit Bomb

Fruit Bomb

If you recognize the art style in Fruit Bomb, it’s likely that you’ve played one of spokko’s other games — most likely Tiki Totems or its charming sequel (if you haven’t, you ought to, by the way). The art is only one aspect that carries over. A fiendishly addictive gameplay system is another.

The game asks you to feed Froo, a cute little critter who enjoys fruit and hand grenades. Your goal is to use your grenades to knock fruit off the big tree so that Froo can scoop them up at the end of each “day.” The launching system is pretty familiar for those used to iOS games where you fling things, and the presentation and variety of weapons and fruit make it easy to find yourself getting addicted.

Though the game itself is free, you can opt to pay for a certain kind of in-game currency that can speed up the acquisition of more weapons. It’s really not necessary though, since the game is pretty generous about rewarding you with currency for good performance. The one frustrating aspect is an ugly iAd that’s slapped across the interface, so hopefully that will go away in a future update. Beyond that though, Fruit Bomb is light and fun for you pick-up-and-play folks.

Price: Free
Developer: spokko
Download: App Store

 

Paper Munchers

Paper Munchers

Paper Munchers

So long as we’re talking about new work from familiar developers, it’s only fair to showcase Big Blue Bubble’s new game, Paper Munchers. You’ll find much of the same charm and polish from Burn the Rope here, and the paper art style feels like a cross between LittleBigPlanet and a Tim Burton film.

The game itself is also about feeding things using explosives, but in this case you’re using bombs to knock little coloured monsters around a level so that they land in the mouths of hungry paper munchers. If you manage to get the colours to match, you’ll earn an extra bomb that you can use.

There are 75 progressively more difficult levels set in beautifully textured environments, which is great because some of the harder levels you will likely be staring at for a while until you figure out how to best solve them. Game Centre achievements are an extra incentive to do well, and with more content on the way it seems likely that Paper Munchers will enjoy a lot of success.

Price: $0.99
Developer: Big Blue Bubble
Download: App Store

 

Match Panic

Match Panic

Match Panic

Match Panic has been making some waves on the App Store with its pitch-perfect balance of simplicity and addictiveness. The reviews have not exaggerated: this is a game that is almost frighteningly easy to get fixated on.

It’s essentially a timed matching game, and your only move is to tap on the left or the right side of the screen to match the characters. Don’t let the basic setup fool you though, this game is fast-paced and can get extremely challenging. It will test your reflexes and hand-eye coordination and keep you returning for “just one more” round.

Regardless of how you feel about retro-themed games, you owe it to yourself to check Match Panic out. It’s incredibly fun and we heartily recommend it!

Price: $0.99
Developer: Chaotic Box
Download: App Store

 

Absolute Instant

Absolute Instant

Absolute Instant

Many of the iOS vertical shooters we’ve seen have actually been ports or remakes of arcade classics that spawned the genre. While there’s nothing wrong with doing this, it’s refreshing to see Mobili Studio take a step back and build a vertical shooter especially for the iPhone. The result speaks for itself.

The inconsequential plot is merely an excuse to get you into a ship and fighting off enemies, which is perfect since the gameplay is a lot of fun. Your ship shoots automatically so all you have to do is maneuver and avoid enemy fire, but what makes Absolute Instant different is that there’s a very cool teleportation feature that lets you tap anywhere on the screen to teleport to that spot. This may seem cheap, but when you encounter some of the tougher enemies you’ll realize that you still really need to keep your wits about you. This is especially true since there aren’t really any significant power-ups in the game; hopefully these will show up in a future update.

The graphics and audio are also top-notch, and the HD graphics run smoothly even on the older 3GS. Well-paced and well-designed to feel right at home on the iPhone, Absolute Instant is a vibrant and enjoyable vertical shooter.

Price: $0.99
Developer: Mobili Studio
Download: App Store

 

Infinite Blade

Infinite Blade

Infinite Blade

Last up for this week is Infinite Blade (no, not Infinity Blade). Besides the name, it would be near impossible to mistake this game for the similar-sounding showpiece for the platform. Instead of aiming for blockbuster graphics, Infinite Blade scales things back and offers an aesthetic that in many ways mirrors the watercolour sensibilities of the Okami series.

the game is a take on the slicing mechanic, where each slice will cost you some mana. Mana recharges, but you need to be careful about how you use it because enemy swarms can come unexpectedly and last for a while in each level. Defeating them earns you points that you can trade for upgrades, and you’ll eventually be able to unlock powerful spells that you cast with a gesture. It’s actually an extremely cool system.

The one downside is that whoever did the English translating for the marketing copy and in-game tutorial material had a very poor grasp of the language, so you’ll mostly just have to figure things out on your own. Take the 30 seconds and do so though, because this game offers quality gameplay with a cool mechanic wrapped up in some very gorgeous artwork.

Price: $2.99
Developer: Dragonfly
Download: App Store

 

What Have You Been Playing?

If you aren’t too busy being absorbed by one of these fine titles, drop us a comment and let us know what else you’ve been playing and what you think of this list!

iPhone Game Friday: New Releases

Happy Friday, game fans!

Good news — we’re back to a weekly schedule now, so you’ll have a fresh batch of games waiting for you at the end of each and every week. We hope you’ll keep sending us your tips and suggestions so we can include them. Let’s have a look at this week’s picks…

Fruit Bomb

Fruit Bomb

Fruit Bomb

If you recognize the art style in Fruit Bomb, it’s likely that you’ve played one of spokko’s other games — most likely Tiki Totems or its charming sequel (if you haven’t, you ought to, by the way). The art is only one aspect that carries over. A fiendishly addictive gameplay system is another.

The game asks you to feed Froo, a cute little critter who enjoys fruit and hand grenades. Your goal is to use your grenades to knock fruit off the big tree so that Froo can scoop them up at the end of each “day.” The launching system is pretty familiar for those used to iOS games where you fling things, and the presentation and variety of weapons and fruit make it easy to find yourself getting addicted.

Though the game itself is free, you can opt to pay for a certain kind of in-game currency that can speed up the acquisition of more weapons. It’s really not necessary though, since the game is pretty generous about rewarding you with currency for good performance. The one frustrating aspect is an ugly iAd that’s slapped across the interface, so hopefully that will go away in a future update. Beyond that though, Fruit Bomb is light and fun for you pick-up-and-play folks.

Price: Free
Developer: spokko
Download: App Store

 

Paper Munchers

Paper Munchers

Paper Munchers

So long as we’re talking about new work from familiar developers, it’s only fair to showcase Big Blue Bubble’s new game, Paper Munchers. You’ll find much of the same charm and polish from Burn the Rope here, and the paper art style feels like a cross between LittleBigPlanet and a Tim Burton film.

The game itself is also about feeding things using explosives, but in this case you’re using bombs to knock little coloured monsters around a level so that they land in the mouths of hungry paper munchers. If you manage to get the colours to match, you’ll earn an extra bomb that you can use.

There are 75 progressively more difficult levels set in beautifully textured environments, which is great because some of the harder levels you will likely be staring at for a while until you figure out how to best solve them. Game Centre achievements are an extra incentive to do well, and with more content on the way it seems likely that Paper Munchers will enjoy a lot of success.

Price: $0.99
Developer: Big Blue Bubble
Download: App Store

 

Match Panic

Match Panic

Match Panic

Match Panic has been making some waves on the App Store with its pitch-perfect balance of simplicity and addictiveness. The reviews have not exaggerated: this is a game that is almost frighteningly easy to get fixated on.

It’s essentially a timed matching game, and your only move is to tap on the left or the right side of the screen to match the characters. Don’t let the basic setup fool you though, this game is fast-paced and can get extremely challenging. It will test your reflexes and hand-eye coordination and keep you returning for “just one more” round.

Regardless of how you feel about retro-themed games, you owe it to yourself to check Match Panic out. It’s incredibly fun and we heartily recommend it!

Price: $0.99
Developer: Chaotic Box
Download: App Store

 

Absolute Instant

Absolute Instant

Absolute Instant

Many of the iOS vertical shooters we’ve seen have actually been ports or remakes of arcade classics that spawned the genre. While there’s nothing wrong with doing this, it’s refreshing to see Mobili Studio take a step back and build a vertical shooter especially for the iPhone. The result speaks for itself.

The inconsequential plot is merely an excuse to get you into a ship and fighting off enemies, which is perfect since the gameplay is a lot of fun. Your ship shoots automatically so all you have to do is maneuver and avoid enemy fire, but what makes Absolute Instant different is that there’s a very cool teleportation feature that lets you tap anywhere on the screen to teleport to that spot. This may seem cheap, but when you encounter some of the tougher enemies you’ll realize that you still really need to keep your wits about you. This is especially true since there aren’t really any significant power-ups in the game; hopefully these will show up in a future update.

The graphics and audio are also top-notch, and the HD graphics run smoothly even on the older 3GS. Well-paced and well-designed to feel right at home on the iPhone, Absolute Instant is a vibrant and enjoyable vertical shooter.

Price: $0.99
Developer: Mobili Studio
Download: App Store

 

Infinite Blade

Infinite Blade

Infinite Blade

Last up for this week is Infinite Blade (no, not Infinity Blade). Besides the name, it would be near impossible to mistake this game for the similar-sounding showpiece for the platform. Instead of aiming for blockbuster graphics, Infinite Blade scales things back and offers an aesthetic that in many ways mirrors the watercolour sensibilities of the Okami series.

the game is a take on the slicing mechanic, where each slice will cost you some mana. Mana recharges, but you need to be careful about how you use it because enemy swarms can come unexpectedly and last for a while in each level. Defeating them earns you points that you can trade for upgrades, and you’ll eventually be able to unlock powerful spells that you cast with a gesture. It’s actually an extremely cool system.

The one downside is that whoever did the English translating for the marketing copy and in-game tutorial material had a very poor grasp of the language, so you’ll mostly just have to figure things out on your own. Take the 30 seconds and do so though, because this game offers quality gameplay with a cool mechanic wrapped up in some very gorgeous artwork.

Price: $2.99
Developer: Dragonfly
Download: App Store

 

What Have You Been Playing?

If you aren’t too busy being absorbed by one of these fine titles, drop us a comment and let us know what else you’ve been playing and what you think of this list!

iPhone Game Friday: New Releases

Happy Friday, game fans!

Good news — we’re back to a weekly schedule now, so you’ll have a fresh batch of games waiting for you at the end of each and every week. We hope you’ll keep sending us your tips and suggestions so we can include them. Let’s have a look at this week’s picks…

Fruit Bomb

Fruit Bomb

Fruit Bomb

If you recognize the art style in Fruit Bomb, it’s likely that you’ve played one of spokko’s other games — most likely Tiki Totems or its charming sequel (if you haven’t, you ought to, by the way). The art is only one aspect that carries over. A fiendishly addictive gameplay system is another.

The game asks you to feed Froo, a cute little critter who enjoys fruit and hand grenades. Your goal is to use your grenades to knock fruit off the big tree so that Froo can scoop them up at the end of each “day.” The launching system is pretty familiar for those used to iOS games where you fling things, and the presentation and variety of weapons and fruit make it easy to find yourself getting addicted.

Though the game itself is free, you can opt to pay for a certain kind of in-game currency that can speed up the acquisition of more weapons. It’s really not necessary though, since the game is pretty generous about rewarding you with currency for good performance. The one frustrating aspect is an ugly iAd that’s slapped across the interface, so hopefully that will go away in a future update. Beyond that though, Fruit Bomb is light and fun for you pick-up-and-play folks.

Price: Free
Developer: spokko
Download: App Store

 

Paper Munchers

Paper Munchers

Paper Munchers

So long as we’re talking about new work from familiar developers, it’s only fair to showcase Big Blue Bubble’s new game, Paper Munchers. You’ll find much of the same charm and polish from Burn the Rope here, and the paper art style feels like a cross between LittleBigPlanet and a Tim Burton film.

The game itself is also about feeding things using explosives, but in this case you’re using bombs to knock little coloured monsters around a level so that they land in the mouths of hungry paper munchers. If you manage to get the colours to match, you’ll earn an extra bomb that you can use.

There are 75 progressively more difficult levels set in beautifully textured environments, which is great because some of the harder levels you will likely be staring at for a while until you figure out how to best solve them. Game Centre achievements are an extra incentive to do well, and with more content on the way it seems likely that Paper Munchers will enjoy a lot of success.

Price: $0.99
Developer: Big Blue Bubble
Download: App Store

 

Match Panic

Match Panic

Match Panic

Match Panic has been making some waves on the App Store with its pitch-perfect balance of simplicity and addictiveness. The reviews have not exaggerated: this is a game that is almost frighteningly easy to get fixated on.

It’s essentially a timed matching game, and your only move is to tap on the left or the right side of the screen to match the characters. Don’t let the basic setup fool you though, this game is fast-paced and can get extremely challenging. It will test your reflexes and hand-eye coordination and keep you returning for “just one more” round.

Regardless of how you feel about retro-themed games, you owe it to yourself to check Match Panic out. It’s incredibly fun and we heartily recommend it!

Price: $0.99
Developer: Chaotic Box
Download: App Store

 

Absolute Instant

Absolute Instant

Absolute Instant

Many of the iOS vertical shooters we’ve seen have actually been ports or remakes of arcade classics that spawned the genre. While there’s nothing wrong with doing this, it’s refreshing to see Mobili Studio take a step back and build a vertical shooter especially for the iPhone. The result speaks for itself.

The inconsequential plot is merely an excuse to get you into a ship and fighting off enemies, which is perfect since the gameplay is a lot of fun. Your ship shoots automatically so all you have to do is maneuver and avoid enemy fire, but what makes Absolute Instant different is that there’s a very cool teleportation feature that lets you tap anywhere on the screen to teleport to that spot. This may seem cheap, but when you encounter some of the tougher enemies you’ll realize that you still really need to keep your wits about you. This is especially true since there aren’t really any significant power-ups in the game; hopefully these will show up in a future update.

The graphics and audio are also top-notch, and the HD graphics run smoothly even on the older 3GS. Well-paced and well-designed to feel right at home on the iPhone, Absolute Instant is a vibrant and enjoyable vertical shooter.

Price: $0.99
Developer: Mobili Studio
Download: App Store

 

Infinite Blade

Infinite Blade

Infinite Blade

Last up for this week is Infinite Blade (no, not Infinity Blade). Besides the name, it would be near impossible to mistake this game for the similar-sounding showpiece for the platform. Instead of aiming for blockbuster graphics, Infinite Blade scales things back and offers an aesthetic that in many ways mirrors the watercolour sensibilities of the Okami series.

the game is a take on the slicing mechanic, where each slice will cost you some mana. Mana recharges, but you need to be careful about how you use it because enemy swarms can come unexpectedly and last for a while in each level. Defeating them earns you points that you can trade for upgrades, and you’ll eventually be able to unlock powerful spells that you cast with a gesture. It’s actually an extremely cool system.

The one downside is that whoever did the English translating for the marketing copy and in-game tutorial material had a very poor grasp of the language, so you’ll mostly just have to figure things out on your own. Take the 30 seconds and do so though, because this game offers quality gameplay with a cool mechanic wrapped up in some very gorgeous artwork.

Price: $2.99
Developer: Dragonfly
Download: App Store

 

What Have You Been Playing?

If you aren’t too busy being absorbed by one of these fine titles, drop us a comment and let us know what else you’ve been playing and what you think of this list!

Quick Look: All-In Fitness

Quick Look posts are paid submissions offering only a brief overview of an app. Vote in the polls below if you think this app is worth an in-depth AppStorm review!

In this Quick Look, we’re highlighting All-in Fitness. The developer describes All-in Fitness as the only app with more than 700 video clips! 700+ exercises for men and women. Yoga poses with video and audio instructions in HD quality! Includes: Live support from professional coaches for free, Pedometer, Calorie Counter, Body Tracker and Music Player. 40+ Ready-made workouts?, and 4 modes of workout program selection.

Read on for more information and screenshots!

Screenshots

All-In Fitness

All-In Fitness

All-In Fitness

All-In Fitness

About the App

Here are the top five features you can expect to see in the latest version:

  • Hundreds of firness exercises and yoga poses
  • 40 workouts for any goal – free!?
  • Live support – free!
  • Pedometer, music player and calendar?
  • Convenient calorie counter and body tracker

Requirements: iOS 3.1.3 or later
Price: 1.99
Developer: Viaden Mobile

Vote for a Review

Would you like to see us write a full review of All-in Fitness? Have your say in our poll:

Would you like to see All-in Fitness reviewed in-depth on AppStorm?Market Research

Quick Look posts are paid submissions offering only a brief overview of an app. Vote in the poll if you think this app is worth an in-depth AppStorm review! If you’re a developer and would like to have your app profiled, you can submit it here.

Momondo: Find Flights Fast

Frequent fliers know that there is an art to finding good deals on airfare. Booking early is a sure way of getting better prices, but sometimes it just comes down to comparison shopping. Unfortunately, there are so many individual flight search engines on the internet that performing this kind of search can quickly become tedious and unnecessarily time consuming — although it is a nice distraction from packing.

Hoping to resolve this issue, Momondo created a clean and efficient search aggregator that compiles results from over 800 different travel sites so that you can input your query once and get all the results you need. Having been successful with their web-based system, the company has finally released an app that allows you to take their powerful searching service on the road. We take a look at it after the jump.

Take-Off

The mentality behind Momondo’s system seems to be offering deep search capabilities without any unnecessary features. You won’t find any thorough trip planning capabilities like you might in TripIt, for instance. That being said, the lean approach works very well for the app since it allows you to focus on this particular aspect of planning without getting too involved in the follow-up.

Find a Flight

The core of the app is obviously the search itself, and Momondo has made it as streamlined as possible; The search interface appears front and center as soon as you start it up. After selecting whether you’re after a return trip (the default) or a one-way flight, you can tap the From and To fields to search for your destination.

Flight Searching in Momondo

Flight Searching in Momondo

Once you’ve narrowed down which airport you’d like to fly into, Momondo displays the flights it has found across all of the networks it crawls through. The results show up surprisingly quickly considering the number of sources the app is searching, and they are displayed in a well-designed layout that highlights important information such as price (in the currency of your choice), number of stops, airline, flight duration and departure/arrival times.

Filter & Save Flights

Once you have a list of flights, you can narrow down your search using convenient filters that let you select options pertaining to price, departure time, arrival time, number of stops, airline, etc. This is an excellent way to sift through a long list of flights to zero in on the ones that fit your situation and budget best.

Filter Flights

Filter Flights

Once you have a flight selected, you can book it on the spot, and it’s easy to save it for later and/or email the details to yourself or your co-travelers for review if you prefer. The saved list functions as you expect it to, and while it’s a handy way to keep track of the flights you’re considering, the one great omission is that you can’t set up notifications for changes. This means that you’ve got to check back on the flights manually to see if the prices have fluctuated or anything of the sort. It’s a crucial gap in the app’s functionality that, for now, leaves the saved flights feature looking a bit incomplete.

Saving Flights for Later

Saving Flights for Later

Conclusion

While Momondo is undoubtedly one of the finest solutions for flight searching around, the app still needs a bit of work before it catches up with the functionality of the website. Beyond the lack of update notifications for saved flights, the app is also missing the robust hotel and car rental portions of the service, meaning that you still need to resort to another app (or the website) to look up a place to stay once you arrive at your destination. This is a particularly strange thing to leave out since the Momondo web service provides the functionality and the app is otherwise a straight port of the site’s features.

Aside from those missing links though, Momondo is easy to recommend because it offers a fast and well-designed system for getting you from point A to point B in your travel planning routine. The fact that it does this for free is just icing on the cake.

Have you used Momondo to book a flight before? Have another flight search solution that you prefer? Tell us about it in the comments!

Quick Look: All-In Fitness

Quick Look posts are paid submissions offering only a brief overview of an app. Vote in the polls below if you think this app is worth an in-depth AppStorm review!

In this Quick Look, we’re highlighting All-in Fitness. The developer describes All-in Fitness as the only app with more than 700 video clips! 700+ exercises for men and women. Yoga poses with video and audio instructions in HD quality! Includes: Live support from professional coaches for free, Pedometer, Calorie Counter, Body Tracker and Music Player. 40+ Ready-made workouts?, and 4 modes of workout program selection.

Read on for more information and screenshots!

Screenshots

All-In Fitness

All-In Fitness

All-In Fitness

All-In Fitness

About the App

Here are the top five features you can expect to see in the latest version:

  • Hundreds of firness exercises and yoga poses
  • 40 workouts for any goal – free!?
  • Live support – free!
  • Pedometer, music player and calendar?
  • Convenient calorie counter and body tracker

Requirements: iOS 3.1.3 or later
Price: 1.99
Developer: Viaden Mobile

Vote for a Review

Would you like to see us write a full review of All-in Fitness? Have your say in our poll:

Would you like to see All-in Fitness reviewed in-depth on AppStorm?Market Research

Quick Look posts are paid submissions offering only a brief overview of an app. Vote in the poll if you think this app is worth an in-depth AppStorm review! If you’re a developer and would like to have your app profiled, you can submit it here.

Quick Look: All-In Fitness

Quick Look posts are paid submissions offering only a brief overview of an app. Vote in the polls below if you think this app is worth an in-depth AppStorm review!

In this Quick Look, we’re highlighting All-in Fitness. The developer describes All-in Fitness as the only app with more than 700 video clips! 700+ exercises for men and women. Yoga poses with video and audio instructions in HD quality! Includes: Live support from professional coaches for free, Pedometer, Calorie Counter, Body Tracker and Music Player. 40+ Ready-made workouts?, and 4 modes of workout program selection.

Read on for more information and screenshots!

Screenshots

All-In Fitness

All-In Fitness

All-In Fitness

All-In Fitness

About the App

Here are the top five features you can expect to see in the latest version:

  • Hundreds of firness exercises and yoga poses
  • 40 workouts for any goal – free!?
  • Live support – free!
  • Pedometer, music player and calendar?
  • Convenient calorie counter and body tracker

Requirements: iOS 3.1.3 or later
Price: 1.99
Developer: Viaden Mobile

Vote for a Review

Would you like to see us write a full review of All-in Fitness? Have your say in our poll:

Would you like to see All-in Fitness reviewed in-depth on AppStorm?Market Research

Quick Look posts are paid submissions offering only a brief overview of an app. Vote in the poll if you think this app is worth an in-depth AppStorm review! If you’re a developer and would like to have your app profiled, you can submit it here.

How (And Why) We Review Apps

Last week, the Internet was abuzz with talk about a single tweet which caused quite a stir. The head of a PR firm tweeted: “#AlwaysBetOnDuke too many went too far with their reviews…we r reviewing who gets games next time and who doesn’t based on today’s venom.” Working hand in hand with PR firms is something we at AppStorm have to do pretty much every day, but it’s not often we’ve seen one of them speak out like this.

Because of that issue, it got me thinking about how we do our reviews here at AppStorm, and it made me wonder if some of our readers think we might have a bias towards the positive side of things, and therefore, we don’t give “real” reviews. So to address that issue, I figured I’d peel back the curtain a bit and talk about how we at AppStorm review an app, and what that means for you, the reader.

The Input

We get lots of submissions at AppStorm, mostly from PR firms and developers who want to get the word out about their product. There’s a few different ways we take in the stream: There’s our Quick Look feature, email, and Twitter is another popular option. When we get these submissions, I’ll typically mark down the name on a spreadsheet I keep, and put it under a “potential review” section. We won’t review all of these apps (there’s just not enough time, frankly), but this way if a writer is looking for an assignment, we have something in the bank.

The Actual Review Process

As the editor, it’s my job to make sure that each writer is on task and writing about an app that either they’ve chosen themselves or that I’ve sent their way. To make it fair and accurate, I want them to use the app for a few days and get the feel of it. Sometimes, an app looks great on day one, but by day five, it’s delegated to the “Unused Apps” folder on their iPhone. This gives us the most fair and unbiased opinion on each app.

If the app works, then the writer puts up a review, with a rating at the bottom that designates how good the app is on a 1-10 scale. Typically, our reviews are between six to ten points, with most of them being in the eights, nines and tens. So why not anything below a six?

Peering Behind the Curtain

I bought an app the other day, with really high hopes for it. I expected it to replace two or three of my other go-to apps, and I figured that it was absolutely perfect to my workflow. Back then (before I was editor), I emailed the boss and called dibs on the review. He slotted me in, and I started playing with the app. As disappointment crept in, I realized that this app wasn’t going to be a 6 or above, so I told the editor as such. The response? “Fine with me, let’s just skip it and move on to the next one.”

We like to keep things positive here on the site, so we’re not going to publish scathing reviews that tear each developer up with each word — we’re just not that site. What we want to do is collect the best apps that you can get, and put them out for our readers to find. It’s those diamonds in the rough or hidden gems that we want to showcase alongside the big names, because we don’t want you to clutter up your iPhone with junk the way we do. The App Store is a pretty big place, so we like to think we’re helping you narrow down the process.

What We Don’t Review

Which, at the end of this all, means that we often review more apps than we actually publish. I know that between all of the AppStorm sites that I write for,  I personally turned down at least four last month because they just weren’t good enough. I spent hours of my time trying to determine if the applications were worth our reader’s time, and in the end, they weren’t. So instead of writing something fake just to get paid, I opted instead to move on to something else, that way the quality of the site was kept up.

And now, as editor, that’s something I continue to push. If one of our writers doesn’t like an app, don’t review it. For me, I find the best type of review is written by someone who uses — and hopefully loves — the program. For example, I’m a huge fan of Instapaper for the iPad. I use it every day — usually multiple times a day — and I really think it’s not only helped my productivity, but also the way I consume websites. As such, I wrote a review about it for our sister site iPad.AppStorm.net, and gave it a 10 out of 10. You may not agree with the score, but at least you know that I have a strong opinion about it, which means that at least one person out there thinks it’s worth the money. Why not listen to someone who’s passionate about the program, instead of hunting and pecking in the App Store to find something that just works OK?

The Results

Because of that, we won’t get into an argument on the web with a PR firm the way other sites will. If a PR company pushes a product our direction and we don’t like it, then it’s just not going to get reviewed. That way, the PR company doesn’t get a negative hit on the product, and our readers don’t waste their time reading a review on a less-than-stellar app. It’s win-win in our book.

This isn’t how most businesses run review sites, and we understand that it’s not for everyone. But this system works out pretty well over here, and I think it keeps a positive spin on things. And frankly, if you’re here reading this now, chances are pretty good you agree.

Momondo: Find Flights Fast

Frequent fliers know that there is an art to finding good deals on airfare. Booking early is a sure way of getting better prices, but sometimes it just comes down to comparison shopping. Unfortunately, there are so many individual flight search engines on the internet that performing this kind of search can quickly become tedious and unnecessarily time consuming — although it is a nice distraction from packing.

Hoping to resolve this issue, Momondo created a clean and efficient search aggregator that compiles results from over 800 different travel sites so that you can input your query once and get all the results you need. Having been successful with their web-based system, the company has finally released an app that allows you to take their powerful searching service on the road. We take a look at it after the jump.

Take-Off

The mentality behind Momondo’s system seems to be offering deep search capabilities without any unnecessary features. You won’t find any thorough trip planning capabilities like you might in TripIt, for instance. That being said, the lean approach works very well for the app since it allows you to focus on this particular aspect of planning without getting too involved in the follow-up.

Find a Flight

The core of the app is obviously the search itself, and Momondo has made it as streamlined as possible; The search interface appears front and center as soon as you start it up. After selecting whether you’re after a return trip (the default) or a one-way flight, you can tap the From and To fields to search for your destination.

Flight Searching in Momondo

Flight Searching in Momondo

Once you’ve narrowed down which airport you’d like to fly into, Momondo displays the flights it has found across all of the networks it crawls through. The results show up surprisingly quickly considering the number of sources the app is searching, and they are displayed in a well-designed layout that highlights important information such as price (in the currency of your choice), number of stops, airline, flight duration and departure/arrival times.

Filter & Save Flights

Once you have a list of flights, you can narrow down your search using convenient filters that let you select options pertaining to price, departure time, arrival time, number of stops, airline, etc. This is an excellent way to sift through a long list of flights to zero in on the ones that fit your situation and budget best.

Filter Flights

Filter Flights

Once you have a flight selected, you can book it on the spot, and it’s easy to save it for later and/or email the details to yourself or your co-travelers for review if you prefer. The saved list functions as you expect it to, and while it’s a handy way to keep track of the flights you’re considering, the one great omission is that you can’t set up notifications for changes. This means that you’ve got to check back on the flights manually to see if the prices have fluctuated or anything of the sort. It’s a crucial gap in the app’s functionality that, for now, leaves the saved flights feature looking a bit incomplete.

Saving Flights for Later

Saving Flights for Later

Conclusion

While Momondo is undoubtedly one of the finest solutions for flight searching around, the app still needs a bit of work before it catches up with the functionality of the website. Beyond the lack of update notifications for saved flights, the app is also missing the robust hotel and car rental portions of the service, meaning that you still need to resort to another app (or the website) to look up a place to stay once you arrive at your destination. This is a particularly strange thing to leave out since the Momondo web service provides the functionality and the app is otherwise a straight port of the site’s features.

Aside from those missing links though, Momondo is easy to recommend because it offers a fast and well-designed system for getting you from point A to point B in your travel planning routine. The fact that it does this for free is just icing on the cake.

Have you used Momondo to book a flight before? Have another flight search solution that you prefer? Tell us about it in the comments!

Momondo: Find Flights Fast

Frequent fliers know that there is an art to finding good deals on airfare. Booking early is a sure way of getting better prices, but sometimes it just comes down to comparison shopping. Unfortunately, there are so many individual flight search engines on the internet that performing this kind of search can quickly become tedious and unnecessarily time consuming — although it is a nice distraction from packing.

Hoping to resolve this issue, Momondo created a clean and efficient search aggregator that compiles results from over 800 different travel sites so that you can input your query once and get all the results you need. Having been successful with their web-based system, the company has finally released an app that allows you to take their powerful searching service on the road. We take a look at it after the jump.

Take-Off

The mentality behind Momondo’s system seems to be offering deep search capabilities without any unnecessary features. You won’t find any thorough trip planning capabilities like you might in TripIt, for instance. That being said, the lean approach works very well for the app since it allows you to focus on this particular aspect of planning without getting too involved in the follow-up.

Find a Flight

The core of the app is obviously the search itself, and Momondo has made it as streamlined as possible; The search interface appears front and center as soon as you start it up. After selecting whether you’re after a return trip (the default) or a one-way flight, you can tap the From and To fields to search for your destination.

Flight Searching in Momondo

Flight Searching in Momondo

Once you’ve narrowed down which airport you’d like to fly into, Momondo displays the flights it has found across all of the networks it crawls through. The results show up surprisingly quickly considering the number of sources the app is searching, and they are displayed in a well-designed layout that highlights important information such as price (in the currency of your choice), number of stops, airline, flight duration and departure/arrival times.

Filter & Save Flights

Once you have a list of flights, you can narrow down your search using convenient filters that let you select options pertaining to price, departure time, arrival time, number of stops, airline, etc. This is an excellent way to sift through a long list of flights to zero in on the ones that fit your situation and budget best.

Filter Flights

Filter Flights

Once you have a flight selected, you can book it on the spot, and it’s easy to save it for later and/or email the details to yourself or your co-travelers for review if you prefer. The saved list functions as you expect it to, and while it’s a handy way to keep track of the flights you’re considering, the one great omission is that you can’t set up notifications for changes. This means that you’ve got to check back on the flights manually to see if the prices have fluctuated or anything of the sort. It’s a crucial gap in the app’s functionality that, for now, leaves the saved flights feature looking a bit incomplete.

Saving Flights for Later

Saving Flights for Later

Conclusion

While Momondo is undoubtedly one of the finest solutions for flight searching around, the app still needs a bit of work before it catches up with the functionality of the website. Beyond the lack of update notifications for saved flights, the app is also missing the robust hotel and car rental portions of the service, meaning that you still need to resort to another app (or the website) to look up a place to stay once you arrive at your destination. This is a particularly strange thing to leave out since the Momondo web service provides the functionality and the app is otherwise a straight port of the site’s features.

Aside from those missing links though, Momondo is easy to recommend because it offers a fast and well-designed system for getting you from point A to point B in your travel planning routine. The fact that it does this for free is just icing on the cake.

Have you used Momondo to book a flight before? Have another flight search solution that you prefer? Tell us about it in the comments!

Momondo: Find Flights Fast

Frequent fliers know that there is an art to finding good deals on airfare. Booking early is a sure way of getting better prices, but sometimes it just comes down to comparison shopping. Unfortunately, there are so many individual flight search engines on the internet that performing this kind of search can quickly become tedious and unnecessarily time consuming — although it is a nice distraction from packing.

Hoping to resolve this issue, Momondo created a clean and efficient search aggregator that compiles results from over 800 different travel sites so that you can input your query once and get all the results you need. Having been successful with their web-based system, the company has finally released an app that allows you to take their powerful searching service on the road. We take a look at it after the jump.

Take-Off

The mentality behind Momondo’s system seems to be offering deep search capabilities without any unnecessary features. You won’t find any thorough trip planning capabilities like you might in TripIt, for instance. That being said, the lean approach works very well for the app since it allows you to focus on this particular aspect of planning without getting too involved in the follow-up.

Find a Flight

The core of the app is obviously the search itself, and Momondo has made it as streamlined as possible; The search interface appears front and center as soon as you start it up. After selecting whether you’re after a return trip (the default) or a one-way flight, you can tap the From and To fields to search for your destination.

Flight Searching in Momondo

Flight Searching in Momondo

Once you’ve narrowed down which airport you’d like to fly into, Momondo displays the flights it has found across all of the networks it crawls through. The results show up surprisingly quickly considering the number of sources the app is searching, and they are displayed in a well-designed layout that highlights important information such as price (in the currency of your choice), number of stops, airline, flight duration and departure/arrival times.

Filter & Save Flights

Once you have a list of flights, you can narrow down your search using convenient filters that let you select options pertaining to price, departure time, arrival time, number of stops, airline, etc. This is an excellent way to sift through a long list of flights to zero in on the ones that fit your situation and budget best.

Filter Flights

Filter Flights

Once you have a flight selected, you can book it on the spot, and it’s easy to save it for later and/or email the details to yourself or your co-travelers for review if you prefer. The saved list functions as you expect it to, and while it’s a handy way to keep track of the flights you’re considering, the one great omission is that you can’t set up notifications for changes. This means that you’ve got to check back on the flights manually to see if the prices have fluctuated or anything of the sort. It’s a crucial gap in the app’s functionality that, for now, leaves the saved flights feature looking a bit incomplete.

Saving Flights for Later

Saving Flights for Later

Conclusion

While Momondo is undoubtedly one of the finest solutions for flight searching around, the app still needs a bit of work before it catches up with the functionality of the website. Beyond the lack of update notifications for saved flights, the app is also missing the robust hotel and car rental portions of the service, meaning that you still need to resort to another app (or the website) to look up a place to stay once you arrive at your destination. This is a particularly strange thing to leave out since the Momondo web service provides the functionality and the app is otherwise a straight port of the site’s features.

Aside from those missing links though, Momondo is easy to recommend because it offers a fast and well-designed system for getting you from point A to point B in your travel planning routine. The fact that it does this for free is just icing on the cake.

Have you used Momondo to book a flight before? Have another flight search solution that you prefer? Tell us about it in the comments!

How (And Why) We Review Apps

Last week, the Internet was abuzz with talk about a single tweet which caused quite a stir. The head of a PR firm tweeted: “#AlwaysBetOnDuke too many went too far with their reviews…we r reviewing who gets games next time and who doesn’t based on today’s venom.” Working hand in hand with PR firms is something we at AppStorm have to do pretty much every day, but it’s not often we’ve seen one of them speak out like this.

Because of that issue, it got me thinking about how we do our reviews here at AppStorm, and it made me wonder if some of our readers think we might have a bias towards the positive side of things, and therefore, we don’t give “real” reviews. So to address that issue, I figured I’d peel back the curtain a bit and talk about how we at AppStorm review an app, and what that means for you, the reader.

The Input

We get lots of submissions at AppStorm, mostly from PR firms and developers who want to get the word out about their product. There’s a few different ways we take in the stream: There’s our Quick Look feature, email, and Twitter is another popular option. When we get these submissions, I’ll typically mark down the name on a spreadsheet I keep, and put it under a “potential review” section. We won’t review all of these apps (there’s just not enough time, frankly), but this way if a writer is looking for an assignment, we have something in the bank.

The Actual Review Process

As the editor, it’s my job to make sure that each writer is on task and writing about an app that either they’ve chosen themselves or that I’ve sent their way. To make it fair and accurate, I want them to use the app for a few days and get the feel of it. Sometimes, an app looks great on day one, but by day five, it’s delegated to the “Unused Apps” folder on their iPhone. This gives us the most fair and unbiased opinion on each app.

If the app works, then the writer puts up a review, with a rating at the bottom that designates how good the app is on a 1-10 scale. Typically, our reviews are between six to ten points, with most of them being in the eights, nines and tens. So why not anything below a six?

Peering Behind the Curtain

I bought an app the other day, with really high hopes for it. I expected it to replace two or three of my other go-to apps, and I figured that it was absolutely perfect to my workflow. Back then (before I was editor), I emailed the boss and called dibs on the review. He slotted me in, and I started playing with the app. As disappointment crept in, I realized that this app wasn’t going to be a 6 or above, so I told the editor as such. The response? “Fine with me, let’s just skip it and move on to the next one.”

We like to keep things positive here on the site, so we’re not going to publish scathing reviews that tear each developer up with each word — we’re just not that site. What we want to do is collect the best apps that you can get, and put them out for our readers to find. It’s those diamonds in the rough or hidden gems that we want to showcase alongside the big names, because we don’t want you to clutter up your iPhone with junk the way we do. The App Store is a pretty big place, so we like to think we’re helping you narrow down the process.

What We Don’t Review

Which, at the end of this all, means that we often review more apps than we actually publish. I know that between all of the AppStorm sites that I write for,  I personally turned down at least four last month because they just weren’t good enough. I spent hours of my time trying to determine if the applications were worth our reader’s time, and in the end, they weren’t. So instead of writing something fake just to get paid, I opted instead to move on to something else, that way the quality of the site was kept up.

And now, as editor, that’s something I continue to push. If one of our writers doesn’t like an app, don’t review it. For me, I find the best type of review is written by someone who uses — and hopefully loves — the program. For example, I’m a huge fan of Instapaper for the iPad. I use it every day — usually multiple times a day — and I really think it’s not only helped my productivity, but also the way I consume websites. As such, I wrote a review about it for our sister site iPad.AppStorm.net, and gave it a 10 out of 10. You may not agree with the score, but at least you know that I have a strong opinion about it, which means that at least one person out there thinks it’s worth the money. Why not listen to someone who’s passionate about the program, instead of hunting and pecking in the App Store to find something that just works OK?

The Results

Because of that, we won’t get into an argument on the web with a PR firm the way other sites will. If a PR company pushes a product our direction and we don’t like it, then it’s just not going to get reviewed. That way, the PR company doesn’t get a negative hit on the product, and our readers don’t waste their time reading a review on a less-than-stellar app. It’s win-win in our book.

This isn’t how most businesses run review sites, and we understand that it’s not for everyone. But this system works out pretty well over here, and I think it keeps a positive spin on things. And frankly, if you’re here reading this now, chances are pretty good you agree.