Hand Lettering: Mastering Brush Script

Final product image
What You’ll Be Creating

Any series on hand-lettering fundamentals wouldn’t be complete without talking about brush script. In this brush pen calligraphy tutorial, you’ll learn the skills required for basic strokes. We’ll also get into the very useful roundhand and angular brush scripts.

Just because you’re learning how to write brush script, doesn’t mean you’ll have time to use your skills for all your projects. You can head to Envato Elements and find thousands of creative hand script font downloads, like Devilion.

Devilion Hand Lettering Script Font Download
Find the Devilion hand-lettered brush script font and other options from Envato Elements.

If you’re curious, I added a few awesome hand-lettered brush script font downloads at the end of this tutorial.

Pre-Tutorial Reading

Before we dive too deep into these brush lettering lessons, I want to provide you with some information to help you understand not only brush-lettering construction, but also its origin and some other details. Also, this tutorial relies heavily on the techniques I covered in my Script-Lettering tutorial. Just about every technique explained in that previous class will be used throughout this brush calligraphy tutorial.

To begin, there are a wide variety of ways one can create some brush-lettering. It all depends on the style, tools used, letterforms being created, etc. The term “brush lettering” is fairly broad and literally means “lettering created with a brush“. With that said, Roman Capitals, other serif letterforms, and even sans-serif letterforms can all be formed with a brush. So, technically, they can all be considered brush lettering.

Brush lettering dates back centuries to when the Romans and Greeks were forming their letterforms. But, back then, I’m sure it was just called “writing” or “handwriting” and not necessarily brush lettering.

Brush letterforms (specifically brush script) became widely popular in the 1800s and early 1900s when sign-painting was needed for nearly all advertising needs, storefronts, etc. It was widely used because of its speed and functionality. Why was brush script so fast compared to other letterforms? Generally (depending on the sign-painter), the lowercase and uppercase brush script could be written in one to four strokes of the brush. Serif, sans serif, slab serif, etc., all required a couple of extra strokes to form just one letter.

Calligraphy Brush Hand Lettering Script
Hand-lettering practice (Stock photo from Envato Elements)

That same construction is still used to this day because the tradition was passed down through apprenticeships. What’s really cool is that all sign-painters have their own quirks and techniques to make their brush script. That means that nearly every brush-script letterform looks completely unique (if painted/drawn by hand that is).

Now, back to this brush typography tutorial—we won’t be focusing on forming letterforms with a paintbrush since that requires many years of practice (and a master to apprentice with) to perfect. Additionally, we have the ability to create brush letterforms without needing a brush! 

So instead of paintbrushes, we will be using brush pens, which will create the same effect and construction as a regular brush. These modern-day tools help speed up the time it would generally take to create a brush-script letterform. Since we’re using a pen, there’s no need to get out paints, paint thinner, dixie cups, etc.

Have any other questions regarding brush script or brush letterforms in general? Feel free to leave a comment below. Now, let’s get started!

1. Preparing the Tools You Will Need

Mastering Brush Lettering Lessons You Need
  1. Tracing paper or marker paper (either will be fine since they’re transparent and will allow you to trace your lettering)
  2. Tombow Brush Pen or Copic Marker (both allow you to create brush lettering)
  3. Pencil
  4. This PDF
  5. Optional: If you do indeed want to do this brush pen calligraphy tutorial with a paintbrush, I highly recommend a Mack 6 Lettering Quill and some Tempera paint

We’re going to refine our lettering, so lots of tracing paper is necessary. Since we’ll just be drawing letterforms, grab your favorite pencil, eraser, sharpener, etc. Anything you need to help you draw.

Download the attached PDF for your viewing pleasure. My advice is to print it out (you have the option to trace basic brush-strokes later on) to have it in front of you while completing this brush typography tutorial.

2. Practicing Basic Hand-Lettering Brush Strokes

Before we begin creating any letters, we need to understand the construction of brush letterforms. In this section, you’ll learn about proper angles, speed, proportion, stroke endings, and much more.

As for how to hold/use the pen, I can’t exactly say there is a “right” and “wrong” way of holding the brush pen, because honestly, it’s all up to you to determine just how you like it. Whether you’re left- or right-handed, the process below will work for anyone. I’m left-handed, so I just work right to left to prevent smearing. Through trial and error, as well as practice, you’ll find what works best for you. 

Alright, let’s get to it!

Step 1 

Using the downloadable PDF I provided and your Tombow Brush Pen or Copic Marker, let’s begin by tracing over the thick hand-lettering brush strokes. These strokes will help form every single one of your letterforms. They’re generally going to be the downward strokes (when you bring the brush pen downward and apply pressure).

Notice that, with the thick strokes, the weight tapers and gets slightly thinner towards the bottom of the stroke. Why is that? That tapering allows the connections of your letterforms not to get too heavy when joined with another stroke.

Mastering Brush Lettering Lessons Thick Stroke Practice

Step 2

If you’re feeling comfortable with your thick strokes, let’s move on to drawing the thin strokes. These thin strokes are the upward strokes of letterforms (when you bring the brush pen upward and apply very little pressure).

Let’s now practice by tracing the thin strokes over and over until you get a good grasp on angle and speed. The weight on your thin hand-lettering brush-strokes can taper ever so slightly depending on your letterforms. When you begin forming letters, just pay attention to the heavy/thicker area and begin to distribute the color (the combination of both positive and negative space) if it gets too heavy.

Try drawing from top to bottom as well as bottom to top for an extra challenge. Maintain the same consistency, spacing, and weight throughout.

Mastering Brush Lettering Lessons Thin Stroke Practice

Step 3

Moving forward, the next continuous stroke you’ll draw is the oval shape. Begin at the top or the bottom, whichever you prefer. Start by tracing the guide page provided, and then try some on your own to really nail down the muscle movements your hand and arm make. 

This stroke can be a bit tricky, since your brush should never leave the page—it’s one continuous stroke. Essentially, it’s just a matter of determining when and how much pressure to apply to form your thicks and thins.

Mastering Brush Lettering Lessons Oval Stroke Practice

Step 4

The last practice stroke we will be completing is essentially a lowercase “n”. This basic letterform combines the knowledge you just learned about thick and thin hand-lettering brush strokes. The only difference here is that you have to be aware of the stroke connections.

Recall when I mentioned the tapering of the thick strokes—this is essential when connecting strokes to maintain an even weight. Additionally, notice where the exit stroke of the first “n” is connecting to the following “n” next in line. If you look closely, you’ll see that the exit stroke is connecting fairly high and very smoothly with the vertical stroke of the following “n”. Use this knowledge from here on out with all your letterforms. Make sure your connections are smooth and begin near the entry stroke of the letterform next in line.

Mastering Brush Lettering Lessons n Stroke Practice

3. Roundhand Brush Script

Alright, after you’ve practiced enough of your basic strokes, I think you’ll be ready to apply those techniques to a finished brush-script piece. We’re first going to create a roundhand brush script, and then we’ll move on to a more angular brush script. The wonderful thing about learning both types is that you’ll be able to see just how easy it is to make minor edits to the slope, angle, speed, etc., of your lettering to make it appear unique and give it variety. Let’s now begin some basic roundhand brush script.

Step 1

Just as we did in the previous Script-Lettering tutorial, we’re going to write down a bunch of phrases/quotes that we might choose to draw. I recommend something that resonates or has meaning to you because it then becomes more personal and enjoyable to draw. I am going to select the words “New York City”, because in a short while, I’ll be moving there—it seems fitting for me to draw this at this time. But, for you, select something that means something to you. Have fun with it!

Mastering Brush Lettering Lessons Roundhand Selecting Phrase

Step 2

Now that we have our phrase selected, let’s move on to conceptualizing some lockups for that type. Using a pencil and paper, quickly sketch out as many ideas as you can to somehow fit the words together nicely. Maybe you could use an alternating baseline, flourishes, etc.—anything and everything you can think of to form a nice composition. 

Remember: sketch small and fast—this way you save time and create a wide variety of options without taking into consideration how all the letterforms look. Later on, we’ll finesse the letterforms to appear exactly how you want them. For now, we’re just worried about composition and forming the “skeleton” of our lettering.

Mastering Brush Lettering Lessons Roundhand Selected Phrase Concepts

Step 3

After conceptualizing some type lockups, select one of them that you think is working best to move forward with. Next, use a copy machine or scanner and enlarge that piece of lettering so you can fine-tune the details. For the lettering I selected below, I scanned it into the computer and enlarged it enough to fit on an 8.5″ x 11″ piece of printer paper.

The enlarged piece of lettering you just created is considered the “skeleton” or the framework for what’s to come. We will be using this as a guide when we begin using the Tombow Brush Pen.

Mastering Brush Lettering Lessons Roundhand Selected Phrase Enlarged

Step 4

Now that your skeleton (framework) is good to go, let’s throw a piece of tracing paper on top and get to work. Begin by redrawing your lettering with your brush pen. Pay attention to angle, letter-spacing, overall color, stroke endings, etc.

Mastering Brush Lettering Lessons Roundhand Traced Skeleton

Step 5

Next, we will begin to refine, refine, refine until perfection. At this point, take your previous lettering and place another piece of tracing paper on top. Try to fix things that might be bothering you. For me, I’m trying to develop an alternating baseline with the letterforms, as well as fixing some kerning issues. I’m looking to make this piece livelier and give it some flow.

Mastering Brush Lettering Lessons Roundhand Refining Baseline

Step 6

Keep tracing and retracing your letters until you reach a solid foundation. Fix your kerning issues and angles (so they’re all uniform and consistent), and make sure your connections are smooth and high-waisted. Keep drawing the phrase over and over until it’s ready to move on to the next stage: pencil.

How to Write Brush Script Tutorial Roundhand Correcting and Kerning

Step 7

We’ve now reached the point where we can take our brush-drawn lettering and begin redrawing the lettering with pencil to perfect connections, stroke endings, and any other problem areas. As you can see with the below photo, I’m still working out some kerning issues from the previous step.

Mastering Brush Pen Calligraphy Tutorial Roundhand Pencil Sketch

Step 8

We’ve reached the end! I’ve fixed a lot of the minor problem areas and finessed the lettering to my liking. Begin to fill in your finished piece of lettering with pencil so you can truly see the positive and negative space. If need be, begin to trace your lettering once or twice more until it reaches its final stage.

From the process GIF below, you can see that lettering sure is a lengthy process to really perfect. These things take time!

How to Write Brush Script Tutorial Roundhand Final Project
How to Write Brush Script Tutorial Roundhand Process

4. Angular Brush Script

Let’s now begin the same basic process/concepts, but instead of rounding our connections, we’re going to make them very flat and angular. For this piece of lettering, you may either use the same phrase as before or choose a new one. But I’ll be using “New York City” again so you can see just how easy it is to create an entirely different piece of lettering while using exactly the same tools.

Let’s get started!

Step 1

Beginning in the same way as before, quickly sketch out various ways to draw your phrase. When you draw your letterforms very quickly, sometimes unique characteristics with your letters can occur, things you wouldn’t normally draw when you’re slowly thinking about what you’re drawing. Jot down as many lockups as possible before selecting a final to progress further with. 

Again, don’t worry about what it looks like—we’ll make it look more polished and complete through the process.

Mastering Brush Pen Calligraphy Tutorial Angular Selecting a Phrase

Step 2

After conceptualizing type lockups, select one of them that you think is working best to move forward with. Next, use a copy machine or scanner and enlarge that piece of lettering so you can fine-tune the details. For the lettering I selected below, I scanned it into the computer and enlarged it enough to fit on an 8.5″ x 11″ piece of printer paper.

Let’s now use this skeleton and complete the same process as we did with the roundhand brush script.

Mastering Brush Pen Calligraphy Tutorial Angular Enlarging Phrase

Step 3

Just as you did before, get out your Tombow Brush Pen or Copic Marker and begin tracing your skeleton. This time, pay attention to the connections and angles of the joints of your letterforms. We’re going to be making them harsher and flatter this time around.

Mastering Brush Pen Calligraphy Tutorial Angular Tracing Skeleton

Step 4

Moving on, take your Step 3 lettering and begin tracing on top of it to correct any mistakes you’ve made. This time, I’m fixing the angles, slope, connecting points, and stroke endings to be flatter and more drastic.

Mastering Brush Pen Calligraphy Tutorial Angular Correcting Composition

Step 5

I believe we’re nearing the point where we can continue with pencil. Trace and retrace your brush lettering until you’re happy with where it’s heading. If the composition, spacing, color, etc., are looking good, let’s begin redrawing with pencil!

Mastering Brush Pen Calligraphy Tutorial Angular Correcting Kerning

Step 6

At this point, you should have an early rough pencil sketch with filled-in letterforms to see how the color is working throughout. You know the drill—keep redrawing your phrase to perfect the problem areas. As you can see in the below sketch, I’m fixing kerning issues, alternating my baseline again, and correcting some stroke endings/angles.

We’re almost there! Keep on redrawing. It’ll be worth the patience and persistence, I promise!

Mastering Brush Typography Tutorial Angular Making Minor Edits to Kerning

Step 7

This is it! Begin to redraw your lettering more precisely and cleanly because you’re coming in for the home stretch.

Alright, there we have it—a finished piece of lettering. After many edits, I think I’ve achieved an even color, nice composition, and consistent angles and stroke weights.

But I think I’m going to take it one step further to make it a bit more “custom” in the next step.

Mastering Brush Typography Tutorial Angular Final Pencil Drawing

Step 8

Taking the lettering you just finished, you can do as I’ve done below and remove a bit of weight from the entry and exit strokes of your letters. I’ve made minor “cuts” into the lettering to remove a bit of weight and lighten the load on these rather heavy brush-strokes.

Seeing the whole process from start to finish is always cool. I’ve provided a GIF for your viewing pleasure. You should now be able to see the start and finish of your lettering project—always a treat to see the progress you’ve made!

Mastering Brush Typography Tutorial Angular Additional Customization
Mastering Brush Typography Tutorial Angular Process

But wait, the lettering in the “What You’ll Be Creating” photo is white on black? True! If you want to do the same with your lettering, all I did was invert the colors in Photoshop. If you’re inverting a white piece of paper with black lettering, it’ll make your lettering white and your paper black!

Classy Hand-Lettering Script Alphabet Fonts From Envato Elements

The above brush pen calligraphy tutorial is great for turning your creative ideas into script. But the process does take a lot of time. If you have a creative project that needs the right typeface now, check out these hand script font downloads from Envato Elements:

1. Tahnia: Modern Hand Script Font (OTF, TTF)

Tahnia Hand Lettered Brush Script Font Download

Tahnia is a subdued script brush font with touches of flair. It features a unique underline and lovely ligatures. Many glyphs offer long, flowing tails, and the set includes numbers and special characters. Try the Tahnia hand script font for apparel, social media posts, branding, and more.   

2. Millstream Handwritten Script Font (OTF, TTF)

Millstream Hand Lettered Brush Script Font Download

Millstream is a hand-lettered brush script font for the modern age. There’s an energetic style about the way the letters connect and flow into each other. The authentic feel of this hand script font download fits a number of uses. And like the other hand-lettering alphabet fonts on this list, Millstream offers multilingual characters to be accessible in multiple languages.

3. Devilion Hand Lettering Script (OTF)

Devilion Hand Script Font Download

With full upper and lowercase letters, numbers, special characters, and more, what else could anyone want from Devilion? It’s one of the top hand-lettering alphabet fonts on Envato Elements. The curly tails and smooth ligatures add style to your text. Use this formal script font for greeting cards, book covers, and more creative projects.

4. Molica Hand Lettering Script Font Duo (OTF, TTF, WOFF)

Molica Hand Lettering Alphabet Fonts

Molica is an unique hand-lettering script font download. You’ll find not only a modern, handwritten-style typeface here, but also a capable display font. That means business cards, posters, and everything in between can benefit from this script brush typeface.

5. Powerfulm Samara | Modern Hand Script Font (OTF, TTF)

Powerfulm Samara Hand Lettering Alphabet Fonts

Let’s close out our list of hand-lettering alphabet fonts with the beautiful Powerfulm Samara. It comes with a full set of characters, including symbols and ligatures. This cool font download also includes a 14 flower vector assets. You can let your creativity run wild with this typeface.

Conclusion

Learning how to write brush script sure is a challenge! It took me a good while to grasp the ins and outs. Don’t get discouraged if your lettering isn’t turning out the way you want it to. After a good amount of practice, you’ll be well on your way to creating some jaw-dropping custom brush-script lettering. If you have any questions at all, feel free to post below and I’ll be able to help you out. Good luck!

If you need more practice, take some time to review the other brush-lettering lessons in this series. They’ll help give you a better handle on some of the skills you learned today.

Are you interested in learning even more about calligraphy and hand-lettering alphabet fonts? Check out these articles for more resources and hand-lettered brush script font downloads!

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30 Free Instagram Templates (Post, Story, and More!)

If you want to up your Instagram game, you’ve got to post the most polished and eye-catching images you can. One of the best ways to do that consistently without spending tons of time and money on photoshoots is to use Instagram templates.

30 Free Instagram Templates

Today, we showcase 30 gorgeous and 100% FREE templates for Instagram from Placeit. 

What Is Placeit?

Placeit is an online design generator that makes professional branding, promotion and marketing tools accessible to everyone. It provides both design novices and those with more experience with high-quality designs, logos, videos and mockups that they can customise online and download in a matter of minutes. This means that you can design all your branding and marketing materials directly from your browser, without needing complicated software.

Placeit

Placeit is designed to suit a range of budgets, so you can sign up for either a low monthly or a yearly plan that will give you access to unlimited design resources. If you’re on a strict budget and can only afford to buy one digital resource at a time, rather than use the monthly or yearly plan, you can create the resource you want and pay a small fee to download just that resource.

Not only does Placeit offer premium resources at bargain prices, it also gives away tons of awesome FREE resources every month. That’s what we’re looking at in this article.

How to Find Free Instagram Templates and Customise Them

1. Go to Placeit.net > Designs > Freebies

Go to Placeit.net > Designs > Freebies

2. Choose Instagram, Instagram Post or Instagram Story Templates

You will see a FREE banner in the corner of each free item to let you know that the item you’ve chosen is 100% free.

Choose Instagram, Instagram Post or Instagram Story Templates 

3. Click on the Template You Like to Open It

Click on the Template You Like to Open it

4. Customise the Template Using the Controls on the Right 

Start at the bottom and choose your background image. Then select a colour for your background. 

Customise the Instagram Template's Background

Next, choose the image you’d like to occupy the centre of the template or upload your own photo.

Customise the Instagram Template Main Image

Now move on to add your colour scheme.

Customise the Instagram Template's Colour Scheme

3. Customise the Template Using the Controls on the Left

This is where you will enter your text for your Instagram template. You can also change the font and font colour for your text here and upload a logo if you have one.

Customise the Instagram Template Text

4. Download Your Instagram Template

When you have added all your text and are happy with your design, hit the Download button to download your free template. 

Download the Instagram Template

Now that you know how to find and customise Instagram templates for free at Placeit, let’s look at 30 of the best free Instagram templates available there. 

30 Free Instagram Templates

These templates are free at the time of publishing, but offers change periodically, so if you visit the site and they are no longer free, please know that there’ll be plenty of alternative free options you can choose in their place. 

Free Template For Instagram Lifestyle

Free Template For Instagram Lifestyle

If your speciality is food or healthy living, this is the perfect free Instagram post template for you. To create consistent branding, use the same template for each post, but change the background images, accent colours, and text for visual variety. 

Instagram Page Template Free

Instagram Page Template Free

Baby, baby! Celebrate Mother’s Day, Birthdays, Anniversaries, or any event with this darling Instagram page template that’s totally free. You can change the background and colour scheme, upload your own photo and text, and voila! The perfect Instagram template free and ready to download. 

Instagram Templates Free

Instagram Templates Free

Do you often promote blog posts on your Instagram account? Then this free Instagram post template is perfect for you. You can add any colours that work with your own brand, add text, change the font, and that’s it. 

Instagram Ad Template Free

Instagram Ad Template Free

Wow your audiences with this eye-catching Instagram ad template that’s free to use as often as you like. It features a central image of your choosing surrounded by a border—change the colour as you wish—with a delicious palm frond shadow. What’s not to love?

Free Instagram Post Template for Follower Count

Celebrate your expanding follower count with this awesome design. The free template for Instagram offers a plethora of beautiful banners. Experiment to find the one you like the most, add your text and your favourite colours, and you’re done. 

Free Template for Instagram

Free Template for Instagram

Foodies—and there are a lot of you out there—will love this gorgeous Instagram page template that’s free to customise and download. Add your stunning food photos to the right and your text to the left, and impress your fans with your design skills.

Free Instagram Post Template for Gamers

Free Instagram Post Template for Gamers

Gamers! We’ve got a number of free templates for Instagram for you too. Check out this wonderful design that you can customise in so many ways to suit your specific tastes and need. Try it out today!

Free Instagram Post Template for Pride Celebration

Free Instagram Post Template for Pride Celebration

Celebrate your love with the awesome Free Instagram Post Template for Pride Celebration. This striking template is exactly what you need to make your followers sit up and take notice. 

Free Instagram Post Template New Collection

Free Instagram Post Template New Collection

Minimalist, are you? Placeit’s got plenty of free templates for Instagram for you too. Feast your eyes on this lovely design with its papery textured frame overlaid with a gorgeous shadow. All you need to do is drop your own photo in and change the text, but of course you can do much more if you want to. 

Instagram Ad Template Free

Instagram Templates Free

This Instagram ad template that’s free to download is just what you need to call attention to your specials and offers. Just imagine your own terrific image in the centre of this template. Wait! Why imagine when you can go ahead and upload it?

Instagram Page Template Free

Instagram Page Template Free

Everything about this free Instagram template says stunning. The colours, the font, the graphic, and of course the central image. This is a template that’s guaranteed to wow your followers, and it’s absolutely free. Upload your own image and prepare to dazzle. 

Free Instagram Post Template With Floral Illustration

Free Instagram Post Template with Floral Illustration

Speaking of dazzling images, how about this one? This is the very same template that I used above to show you how easy it is to customise a Placeit Instagram template. Why not give this mockup a try to see what you come up with? It’s totally free. 

Free Instagram Post Template for Giveaway 

When you have a giveaway, you want to call as much attention to it as possible, and the best way to do that is with an Instagram post template like this one. Just pop your image in, change the text, and you’re ready to go.

Instagram Ad Template Free

Instagram Ad Template Free

Make sure your ads gather as much attention as possible when you use an Instagram ad template that’s free, like this one. What’s great about these templates at Placeit is that you can customise them extensively to reflect your own taste and style. 

Free Instagram Story Templates With Quotes

Free Instagram Story Templates with Quotes

Let’s move on now to free Instagram story templates. Quotes show no sign of ending their hold on social media, and if posting them is your thing, you’ll need a terrific template like this one to make them even more special.

Free Instagram Story Templates (Fashion)

Free Instagram Story Templates (Fashion)

Fashionistas will love this free Instagram story template. Use it to advertise your new favourite looks—or, if you’re a business owner, your next sales event. 

Free Instagram Story Templates With Cool Overlay

Free Instagram Story Templates with Cool Overlay

For those who want to take their fashion stories to another level, this free Instagram story template has a few more bells and whistles. Check it out to see what it can do.

Free Instagram Story Templates

Free Instagram Story Templates

How fun is this free Instagram story template? Use the template as a jumping-off point to create all sorts of fun posts for your stories. 

Free Instagram Story Templates With Latte Graphic

Free Instagram Story Templates with Latte Graphic

This gorgeous graphic is just what you need to open the day’s postings with. Use as is or customise to create your own one-of-a-kind look.

Free Instagram Story Templates With Leaf Shadow

Free Instagram Story Templates with Leaf Shadow

The elongated rectangular shape of Instagram stories doesn’t have to complicate your life, if you use a free Instagram story template like this one that can help you create an attractive frame for your square images. 

Free Instagram Story Template With Home Workout

Free Instagram Story Template with Home Workout

With Covid-19 still breathing down our necks in 2021, working out from home is the right thing to do. If you want to help other quarantined souls find their at-home workout rhythm, this is an excellent free Instagram story template for you. 

Free Instagram Story Template With Dog

Free Instagram Story Template with Dog

This free Instagram story template is in a similar vein to the one above. It provides an attractive frame you can use to help others take better care of themselves in whatever way you know how.   

Free Instagram Story Template for National Celebrations

Free Instagram Story Template with 5 de Mayo Theme

Is there a national celebration coming up in your country that you want to celebrate? This free Instagram story template should do the trick. Upload your own national icons and photos that are important to you, change the colour scheme and text, and your job is done.

Free Instagram Story Template for Special Events

Free Instagram Story Template for Sale

Big events like sales and giveaways deserve a big splash. Make your big splash with this free Instagram story template. The layout has been perfected for you. All you need to do is add your own details.

Free Instagram Story Template for Local Business

Free Instagram Story Template for Local Business

Celebrate your community—whichever one you identify with—with this terrific free Instagram story template. Why spend time and money creating an Instagram mockup from scratch when you can customise this one and download it in seconds!

Free Instagram Story Template for Clothing Brand

Free Instagram Story Template for Clothing Brand

Yeah, fashionistas will love this free template for Instagram, but the truth is, it can be used for all sorts of industries, not just fashion. The sky’s the limit, as they say. 

Free Instagram Story Template With Floral Background

Free Instagram Story Template with Floral Background

Use this free Instagram story template to celebrate Mother’s Day or anniversaries, birthdays, and any other type of celebration that’s important to you.

Free Instagram Story Template for Tips

Free Instagram Story Template for Tips

Got tips? Well, here’s a perfect way to share them in your Instagram stories. The free Instagram story template offers gorgeous graphics to which you just need to add your text to create the perfect post for your stories.

Instagram Story Video With Minimalist Frame

Placeit also offers stunning free Instagram story videos you won’t be able to resist, like this animated frame that you can use for all sorts of purposes, from quotes, sales, special events, and celebrations.

Instagram Story Video With Sliding Banners and Titles

Customising your free Instagram story video template is as easy as customising the still image templates. It’s just a matter of adding your images, changing the text and colour scheme, and then hitting Play All to preview your changes, before downloading your free video. Easy peasy!

15 Best Premium Instagram Templates

Now that you know how to find free Instagram templates at Placeit, we’re going to take a peek at 15 of the Best Premium Instagram Templates available at Placeit. These are ones you have to pay a small fee for, and of course you may decide to sign up for a monthly or yearly membership, which is really a great deal as you can download as many templates and other resources as you want, as often as you want.

Instagram Page Template

Instagram Post Templates

Check out this gorgeous Instagram template. It offers a number of stunning backgrounds and banners for your quotes and other text.

Instagram Template

Instagram Template

Put out daily reminders in style with this cool Instagram post template. Upload your own image or use one of the gorgeous stock images on offer, add your text, and voila!

Instagram Post Template

Instagram Post Template

Here’s another fab Instagram template that offers a beautiful combo of image, graphic, and text. Your followers will be wowed.

Instagram Post Templates With Flowers

Instagram Post Templates with Flowers

Offer your specials with a bit of panache when you use the awesome Instagram Post Templates With Flowers. Use the Placeit design generator to make this template your own.

Instagram Stories Template With Framed Photo

Instagram Stories Template with Framed Photo

Placeit offers some stunning premium Instagram stories templates as well, like this one. It’s super cool and minimalist, and your followers will love your new style when you start using these Placeit templates.

Instagram Story Template With Creative Challenge

Instagram Story Template with Creative Challenge

Challenges are all over social media, so you’ve got to make sure that yours stands out from the crowd. The best way to do so is with one of these striking Instagram story templates.

Instagram Story Template for Easter

Instagram Story Template for Easter

The only thing cuter than an Easter bunny is an Easter bunny Instagram story template. Wouldn’t you agree? I bet your followers would. 

Instagram Stories Template

Instagram Story Template

Share your recipes in style with this Instagram story template? Never has creating a professional Instagram template been so easy. 

Treat Yourself Instagram Story Template

 Treat Yourself Instagram Story Template

Self-care certainly took off in 2020 with the arrival of Covid, and really it is something that should continue long after Covid is gone. If you agree, this is a template you’ll want to keep in your toolbox.

Fashionable Instagram Story Video

Video doesn’t have to be complicated to be good or effective, and this template proves that. Just add your eye-catching images and text, and it’s ready to share with your fans. 

Fun Instagram Story Video

Animation is alluring, and you’d be surprised what it can do to bring life to your still photos. But don’t worry—you don’t have to learn animation to use animation. Instagram story templates like this one are all you need.

Fashion Themed Instagram Story Video

Here’s another cool example of how animation can transform your still images when you use an Instagram video story template.

Wedding Vendor Instagram Story Video

Share your wedding bliss or your wedding business with your followers when you use this Instagram story template. Go ahead! Try it out today!

Instagram Story Video With Dynamic Transitions

This stunning template is everything you need to turn up the heat on your InstaStories. Just upload your photos, add your text, and let Placeit’s software do the rest. Your followers will think you’re a genius. And, of course, you are.

Instagram Story Video for Travel Blogger

Travel Instagrammers, we haven’t forgotten you. There are plenty of Instagram video templates designed with you in mind, and this is just one of them.

Get Your Free Instagram Template Today

Well, that’s it for the best Instagram templates—both free and premium—from Placeit. Head on over, download your favourite Instagram template, and create something beautiful.

And if you’re interested in other designs and cool mockups, check out these roundups of the best resources available at Placeit:

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