Vietnamese carriers to launch iPhone 4S this week

Back in October, Viet Nam Business News reported that the iPhone 4S would go on sale in the country by the end of the year. Now Thanh Nien News is confirming that Apple’s latest smartphone will go on sale in Vietnam by the end of this week. Vietnamese carriers VinaPhone and Viettel have both confirmed that they will begin selling the iPhone 4S this Friday.

As is the case with the iPhone in most foreign countries, users can expect to pay much higher prices than in the US. VinaPhone plans to sell the 16 GB iPhone 4S for VND15.6 million (about US$740) while Viettel will sell the same device for VND16.4 million (about $780) on contract.

Thanh Nien News also reports that Vietnamese iPhone users who want the device off contract will have to pay an additional VND600,000 to unlock the phone. However, it’s not clear if that sum is correct, since it’s roughly the equivalent of only US$28.

Vietnamese carriers to launch iPhone 4S this week originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 23:00:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

Grand Theft Auto III now available on international App Stores, coming to US

Rockstar’s classic sandbox game, Grand Theft Auto III, is now available on international App Stores in New Zealand and Australia. As the day rolls across timezones, it should be available in Europe and the US later today.

Rockstar promised to launch the game on December 15 for both iOS and Android, and it’s kept its word. Grand Theft Auto III, the game that brought the whole sandbox experience into the forefront of gaming and arguably did a lot to make games more “adult-oriented,” is available as a universal game for iPad/iPhone/iPod touch for just US$4.99.

The controls for the game will be fully touch-based, so it will be intriguing to see how well (or how poorly) the full experience of Grand Theft Auto III translates to the smaller touchscreens of Apple’s portable devices. I’m sure at least one member of the TUAW team will be happy to give this game a runthrough and review soon after its release.

Grand Theft Auto III is supported on both models of iPad, the iPhone 4 and 4S, and the 4th generation iPod touch. It is a surprisingly slim 462 MB download, and while it’s not available in the US Store as of this writing, it should be coming out within hours from now.

Grand Theft Auto III now available on international App Stores, coming to US originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 22:30:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

Netflix and Gmail apps updated with bug fixes and UI improvements

Two popular iOS apps recently got significant updates, so fire up your iPhones/iPads/iPod touches and download your goodies.

First, Netflix has redone the user interface for the app. It’s a lot better to look at, shows more movies per page, and has a nice graphical representation of movies you have started but haven’t finished, and how far along you are. The app also has some bug fixes and adds access for Latin America. Still no support for AirPlay, which is a bit of a downer.

Meanwhile, Google has updated its official Gmail app. The new version supports nested label improvements, custom sounds (iOS 5 only) and what Google calls “numerous bug fixes” and UI improvements.

The Gmail app is universal, while Netflix has separate apps for the iPhone and iPad.

Netflix and Gmail apps updated with bug fixes and UI improvements originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 22:00:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

Daily iPad App: Defenders of Ardania

Tower defense is a genre that’s almost run its course, if you ask me. But Defenders of Ardania is still a really solid tower defense title for the iPad that does find some innovation left in the process of setting up towers and letting them take out the incoming bad guys. The twist here is that while you’re building towers for defense, you’re also purchasing your own invading forces, which are then sent to wander out towards your enemy’s castle. In other words, it’s a kind of reverse tower defense, where you both attack and defend against an enemy doing the same.

Unfortunately, that makes things a little complicated — you still have a gold pool which you refresh by killing bad guys (as usual), but you need to use that pool to summon both towers and invading forces. And as if that’s not enough, you also have various spells to buff up your troops, and you can also lay down traps on incoming troops to stop them in their tracks, all while trying to bring down the enemy base’s health and keeping yours up.

Like I said, it’s complicated. That may appeal to some players — the graphics are 2D but very well-designed and functional, and while there’s lots to do, the UI itself is pretty well designed. Fans of more straightforward tower defense will probably want to look elsewhere (I’ll recommend the great Gem Keeper yet again here), and those on the fence can check out Defenders of Ardania’s free version.

Those up for a challenge who want something a little different from the tower defense genre should definitely give this one a look. There’s a full campaign mode, multiplayer battles with Game Center integration, and lots of complex tower defense/attack gameplay to be had for just $4.99.

Daily iPad App: Defenders of Ardania originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 21:00:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

iTunes Match international rollout begins

iTunes Match has started rolling out in markets outside the US. International users have said that signups are now available in the UK, parts of Europe, and Australia. Here in New Zealand, I can confirm directly that iTunes Match is available as a signup option in my NZ-based account, for a fee of NZ$39.99 per year (compared to the US$24.99 per year it costs in the US store).

Signup links aren’t showing up in the main pages of the iTunes Store for international users; instead, you have to navigate to your “Account” page to see an option for the signup. Some sites, such as Mac Rumors, have suggested this means iTunes Match has been accidentally revealed early to international users and therefore may not function as expected.

UK users will pay £24.99 for the service, while Europeans will pay €24.99. Australian users pay similarly higher fees at AU$34.99 per year.

iTunes Match allows users to mirror their entire iTunes libraries in the cloud, enabling near-instantaneous playback/download of any song in the user’s library on any connected device.

iTunes Match international rollout begins originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 20:15:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

Interview: Olivia Broadfield on Macs, apps and DIY music making

You’ve probably not heard of UK based singer songwriter Olivia Broadfield before, but chances are you’ve heard her music at some point, especially if you watch a lot of TV. Songs from her debut album, Eyes Wide Open (released in 2009), reached over 50 TV placements on shows like The Hills, Ghost Whisperer and Melrose Place. Following that, Eyes Wide Open reached No. 3 on the iTunes Electronica charts.

Daydreams, the opening track from Olivia’s second album, This Beautiful War (released in June, 2011), was featured on a recent episode of Grey’s Anatomy. And if that’s not enough, in her spare time Olivia composes jingles for commercials, too.

After reading that, you’d be forgiven for assuming Olivia works in swanky studios around the world while she’s not touring, and that she has the backing of a big record label behind her, too. But her situation couldn’t be more different.

In fact, Olivia hasn’t really done all that much gigging (let alone any tours), she’s not with a record label and the studio where she does all her recording, well… it’s an old garage attached to the side of her house. OK, she’s converted said garage into a modest-but-capable DIY studio, and yet, it’s not the rock ‘n roll lifestyle you’d expect. That’s not a bad thing.

What really caught my attention, besides her music, was Olivia’s setup. Without wanting to undermine the clear production power that it has, it’s an undeniably simple setup with absolutely no frills. And to me, that’s a testament to the musical creativity of Olivia, the Mac and DAW at the center of her studio and the reality that producing great music doesn’t always require the most expensive gear and equipment you can (or usually can’t) get your hands on.

About a week ago I was fortunate to get the opportunity to chat with Olivia over Skype. Tea cups in hand, we chatted about the tools she uses to produce her music, a little about her workflow as a songwriter, her musical and production influences and what she does to recharge her creative batteries. Read on to find out what she had to say.

TUAW: Tell me about your current setup? What gear are you using? How do you make the magic happen?

Olivia Broadfield: So I have a Mac Pro. It’s got two 2Ghz Dual Core Intel Xeon processors in it with 8 GB of Ram. I’ve had it for a year or so. I bought it second hand off this guy on eBay who was selling off gear from his studio that I don’t think worked out. I got it for a really great price. When he handed it over I could tell he wasn’t too happy about it, but I was!

I’m running Mac OS X Snow Leopard. I like to stay one release behind the latest release so everything’s super stable.

I’ve got two screens (one old school Apple one that came with the Mac Pro and one Acer one). I’m a Reason Record user, so my 2 screens make mixing and programming super quick and easy.

I’m using a Focusrite Saffire PRO 24 interface, little M Audio BX5a monitors and a Rode NT2000 mic. I have to confess I did have an outboard compressor, but sold it because I never used it as the pre-amps on the Focusrite are so great. The MIDI keyboard I use is a M-Audio Prokeys 88 SX.

TUAW: Was your Mac Pro your first Mac?

OB: Ha! No. I got my first Mac off eBay about 6 years ago! It was an old silver door G4 Mac, I can’t even tell you the spec, but I know it was probably pretty teeny compared to what I have now! It still sits under my desk as a giant hard drive because it’s got loads of my old music on it, but I rarely plug it in these days. Back then I was using Reason and Logic with ReWire, (which was a pain in the backside), and it struggled a bit with that, but it still got the job done.

Before that I had a PC, but really just for emailing etc. I’ve never been a PC for music user. Studios I used before I set up my own always had Macs and I just believed that they were more stable units for making music on. From what I can tell, they don’t suffer the same virus problems, so I think I felt my music and data was safer in the hands of a Mac.

TUAW: So now you’re a Reason 6 user and you’ve left Logic behind. Why Reason, don’t all the big players use Pro Tools or Logic?

OB: Well, usually people are quite surprised when they hear I’m using Reason. People seem to get all snobbish about the fact that I’m not a Pro Tools or Logic user. They give me the look that says, “aww, that’s sweet. She’s playing with Reason.” But when they see Reason in action, they’re genuinely impressed.

At university, I did use Pro Tools, but to get Pro Tools for yourself is quite expensive. So one day I was recording at a friends house and he was using a really old version of Reason, maybe 2.0. It was quite a long time ago! But Reason just looked really accessible compared to what I’d seen in Pro Tools or Logic. So when I set up my own studio and became my own producer, because I’m not a very technical person when it comes to recording, I knew I’d need something simple and easy to use, so I got Reason. Of course, back then Reason didn’t do audio recording, so I got an old version of Logic off eBay to handle that side of things, but once Reason came out with Record, I happily left Logic behind. And that’s why I love Reason, but I guess I’m just used to it now.

I must add that I do have a producer (Josh Crocker) I work with as well as a few others who I bring into the mix for the final finishing touches to my music. I like to think of it as the icing of a cake, I bake it, and then get some others in to help me decorate it.

TUAW: There are so many great music apps out there for the iPhone and iPad. Do you have an iPhone or iPad? Do any particular apps assist you in the workflow of how you make music.

OB: No iPod or iPad, but yep, I have an iPhone 4 — although I’m ashamed to say I haven’t updated it to the latest version of iOS, yet! My friends give me grief for that!

I know there are so many music apps out there, but I tend to just use the inbuilt voice memo for ideas and getting down songs, particularly if I’m out and about or it’s late at night and I can’t be bothered to boot the studio up. As I get most of my initial ideas on piano and guitar, I find just the dictaphone on its own meets most of my needs.

The other night I was twinkling on the guitar and came up with a little skitsy idea that would work great for an advert., I was able to put the idea down from start to finish on the iPhone so I could remember it the next day. It’s nothing fancy, but it simply gets the job done. I actually think the iPhone mic is pretty good for that sort of thing.

TUAW: While we’re talking about iPhones… Besides all the usual suspects (the Mail app, Safari, Facebook etc) what apps do you find you use the most on your iPhone.

OB: I love Hipstamactic. And I do use the Flashlight app A LOT!

One of the weirder apps I’ve got is Shakra Chime. It literally plays a chime! That’s it! I find it helps me calm my mind…. You know, after a busy day of making music with tunes buzzing around your head. Oh, I also like Sleep Maker, where it’s just rain noise. “Gentle rain onto porch roof.” That is my favorite!

TUAW: What about when you’re not making awesome music, how do you spend your down time? Any games you into?

OB: When I first go the iPhone, I played games all the time. The popular ones like Angry Birds. Oh, and Bejewled. I was obsessed with trying to score a million on Bejeweled, but I only got about 700,000. I am a bit of a nerd, so I do love games like Scrabble and other word games.

I could just spend all day my iPhone playing games. So occasionally, I have to force myself to go outside and look at animals and hear bird song!

TUAW: Who are your musical influences? What artists and musicians really inspire you to make music?

OB: I like people who are versatile, people who keep it fresh. I love Gwen Stefani for that reason. Influence wise, I think Feist is a beautiful singer and songwriter, her career is the one I would probably like the most. I’ve seen her live and she just has this great energy, relaxed like everything comes so easy to her.

TUAW: What about recording / producing influences? Are there people out there who really inspire you about the technical side of making music?

OB: When I first set up my studio over 5 years ago, Imogen Heap’s Speak For Yourself album was huge. Seeing someone go out there, particularly a woman in such a male dominated studio world, and do everything herself was very motivating.

I have to say, I’m not the most able technically, which is why I love my software, the presets are pretty amazing and I can make some great sounding stuff without having to tweak much… Or I’m just lazy… Yeah, probably the latter!

TUAW: Here’s a curve ball, but If you open iTunes and click on the Top 25 Most Played playlist, what’s the number one song you listen to in your music library?

OB: Um… That can’t be true. OK, it’s a dog food commercial song that I did. I can’t believe that’s my most played song in my iTunes library, especially since I just finished my album and I should have been listening through to those tracks over and over AND OVER again to make sure they were all fine. Oh well… slightly embarrassing!

OK, here’s the thing. I don’t listen to music on my studio Mac. I am really, totally old school when it comes to listening to music. I listen to CD’s in my lounge. In fact, oh gosh, I’ve never downloaded a digital song…

Interview: Olivia Broadfield on Macs, apps and DIY music making originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 20:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Daily iPhone App: Nixie Clock

I’m probably a little weird, but sometimes I love listening to police scanners and various chit chat as I’m going to bed. I also like analog devices, so a Nixie Clock Radio seemed like a neat idea: the look of the classic Nixie clock merged with streaming radio and an alarm/sleep timer. It works as advertised, but there’s always room for improvement.The Nixie Clock app is simplicity itself. You start it up, and it takes a brief moment to “warm up” with a few flashes of the numbers, just like a real Nixie would do. Below the time readout (which has no AM/PM, using military readout only) are three functions: the radio, the alarm and the sleep timer. Tapping on each will dissolve into the options to the right of the button. It wasn’t entirely evident that you could tap on these at first, but I rather like the minimalist approach.

The alarm works fine, and you set the time by tapping each number using a HH:MM format. The sleep timer also works great, and gives you a sort of countdown on the minutes (nothing moves too fast in Nixie, so there are no seconds shown). Tapping the radio icon logically brings up radio controls and will show you what channel is playing. Speaking of channels, the selection is a little thin and made up mostly of news and talk radio stations, but the developer says he plans to allow you to add channels later.

Nixie Clock is a nifty, limited-purpose but attractive radio alarm. For a buck it’s worth it for the nostalgia alone, but add to that the app is compatible all the way back to iOS 3.1.3 and your nostalgia can even extend to older iDevices not capable of running iOS 4. I have a first-generation iPhone and iPod touch which could use this app with a dock and become little radio alarm clocks on their own.

Daily iPhone App: Nixie Clock originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 19:00:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

Rumor: Google working on Siri competitor codenamed "Majel"

Android and Me has reportedly come across some secret details regarding “Majel,” which is Google’s voice control project that sounds very similar to the popular Siri. Before you start crying foul that Google is jumping on the voice control bandwagon, don’t forget that Google actually included voice controlled actions and search in its own iOS app already, and Android has had functions like voice-to-txt baked in for a while. Of course, those kind of interactions don’t hold a candle to the kinds of things that Siri can do, which is why Google is reportedly working on putting together “Majel.”

The system is named after Majel Barrett-Roddenberry, the wife of Star Trek creator Gene Roddenberry, and the voice for many of the computer interfaces in the sci-fi series. The project is being developed by Google’s Google X experimental labs, and when it does finally appear in a way the public can use it, it will likely only do Google Searches. But the final plan is, according to a Google rep in a previous interview, that “every piece of computing surface, everything is voice-aware. It’s not that there’s a personality, it doesn’t have a name, it’s just Computer.”

Sounds interesting. Competition for Siri is a good thing for us users. It sounds like Google is taking a slightly different approach than Apple, and given that Apple actually bought Siri instead of trying to develop it from scratch, odds are that whatever Google puts together might won’t exceed Apple’s offerings in innovation. But that’s fine — if Google comes up with something really cool, odds are we’ll still be able to run both on our iOS devices anyway.

Rumor: Google working on Siri competitor codenamed “Majel” originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 18:00:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

TUAW TV Live: Steve’s Demo Derby

As promised (threatened?) in the promo post earlier today, I’m going to demonstrate a pileup of products on TUAW TV Live. Accessories and apps are both on the menu, so expect to see a lot of action on the show today. No, I won’t be driving the TUAW demolition derby car (above) in a battle royale against the other blogs … just showing off a lot of fun stuff.

Below, you’ll find a Ustream livestream viewer and a chat tool. The chat tool allows you to participate by asking questions or making comments.

If you’re driving somewhere and would like to watch TUAW TV Live while you’re stuck in traffic, please don’t — keep your eyes on the road! However, if someone else is doing the driving, you can watch the show on your iPhone and join the chat by downloading the free Ustream App. It’s a universal app and is wonderful on an iPad, both for viewing and participating in the chat.

We’ll start at about 5 PM ET, so if you’re seeing a prerecorded show, be sure to refresh your browser until you see the live stream. For those of you who are not able to join us for the live edition, you’ll be able to view it later this evening on our TUAW Video YouTube channel and as part of the TUAW TV Live podcast viewable in iTunes or on any of your Apple devices.

TUAW TV Live: Steve’s Demo Derby originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 16:55:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

ITC delays ruling in Apple suit against HTC until Dec. 19

The International Trade Commission has delayed its ruling on the pending patent case between HTC and Apple, according to HTC itself. This is the second delay on the ruling, originally set for December 6 and then moved back to this week, which is now set for release on December 19. Apple of course, is complaining that the HTC used some of its patented technology in making Android phones, and is trying to enforce a cease-and-desist on HTC selling those phones.

There’s good news and bad news for Apple with this one. The good news is that the case is almost certainly going to end up going their way — Apple has already won this argument once, and while anything could happen, it seems likely that the company from Cupertino will win it again. But the bad news is that this is a temporary victory for HTC; they’re trying to keep selling phones for as long as possible during the holiday season, and another week of sales is no small achievement. HTC didn’t go into detail on why the case was delayed, but that company obviously benefits from being able to delay a decision (and the stock price has reflected that win).

At any rate, we’ll see. If the decision does come on December 19, it might have some consequences for HTC to deal with — but at least they’ll have had most of the holiday season this year to sell as many phones as they could.

[via AppleInsider]

ITC delays ruling in Apple suit against HTC until Dec. 19 originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 16:00:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

Get productive for less with the ProductiveMacs bundle

It’s a great time of the year to find software deals. Yesterday we mentioned the MacUpdate bundle, and today we’re looking at the ProductiveMacs bundle, featuring (as you’d expect) a bunch of stellar productivity apps. Included in the bundle are some of my personal favorites, like Default Folder X (our coverage here) and LaunchBar (our coverage here), plus the truly awesome BusyCal (which we’ve covered) and the superlative Fantastical (our story here). I’ve never used Cashculator or Home Inventory, but they look good, and Notebook from Circus Ponies is something I’ve wanted for years — and it normally costs $20 more than the bundle. Our own Brett Terpstra and Mel Martin swear by Tags. Yep, that’s 8 productivity apps for just $39.99.

The bundle goes away in 5 days, plus there’s a bunch of software prizes being given away, so buy these now and save a ton of money with a chance to win even more great software. I’ll point out that these apps are not coming from the Mac App Store, so if you prefer to get your apps via that channel, you won’t be able to do that with a bundle as Apple doesn’t really allow it. That said, these are full versions of powerful apps that continue to update alongside their MAS brothers, so you’re not buying abandonware. In fact, you’re looking at saving over $200, which I think is worth it if you like getting things done efficiently on your Mac.

Get productive for less with the ProductiveMacs bundle originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 15:30:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

TUAW Best of 2011: Vote for the best Mac productivity app

The nominations are in, and the poll is ready to go! The TUAW Best of 2011 awards are all about you — the readers — and what you think is the cream of the crop of Apple or third-party products and software. To vote, select one entry from the top nominations made by readers. We’ll be announcing the winner in just a few days. Vote early and often!

Today TUAW is asking for your vote for the best Mac productivity app of 2011. A huge number of TUAW readers nominated DEVONthink (US$49.99) as being an indispensable app on their Macs, so it earned a spot on the ballot.

The other apps that have been nominated are no slouches, either! One favorite Mac app was Wunderlist (free), a multi-platform task manager. Priority Matrix ($19.99) is an entirely different type of task management app for Mac, using a four quadrant design to help you prioritize work and life goals. TaskPaper ($29.99) is a simple to-do list that captured the attention of several readers who nominated it as their favorite.

Evernote (free) is another potential winner. 2011 saw this amazing application adding even more features, and it didn’t surprise us that it made it to the finals. Finally, Omnifocus ($79.99) is another past favorite that readers love to use.

Only one of these apps will win TUAW’s top honor for Mac productivity app of 2011. Naming the winner is all up to you.

View Poll

TUAW Best of 2011: Vote for the best Mac productivity app originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 15:00:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

Daily Update for December 14, 2011

It’s the TUAW Daily Update, your source for Apple news in a convenient audio format. You’ll get all the top Apple stories of the day in three to five minutes for a quick review of what’s happening in the Apple world.

You can listen to today’s Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here.

No Flash? Click here to listen.

Daily Update for December 14, 2011 originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 14:45:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

TUAW TV Live at 5 PM ET: Demos, demos and more demos

It’s demo day at TUAW TV Live! Today I have several accessories and apps to show off, including the:

and whatever else happens to arrive before the show goes live. As usual, I am totally expecting the viewers in the chat room to give the thumbs-up to products they like and to complain loudly (ALL CAPS) about those they hate.

As usual, I’ll be starting the show at 5 PM EDT (2 PM PDT / 10 PM BST) sharp, and we’ll take a few minutes to chat before the demos start. To join in on the chat and watch the live streaming video, drop by TUAW about five minutes before the start time to get your instructions on how to participate. If you’re unable to join us for the show, remember that you can always subscribe to the video podcast and watch the show at your leisure in iTunes or any other favorite podcatching app. The past shows are also available on the TUAW YouTube channel.

The chat is now available as well on IRC: join us on server chat1.ustream.tv, chat room #tuaw-tv.

TUAW TV Live at 5 PM ET: Demos, demos and more demos originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 14:30:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

iPhone 4S promo video the year’s "most viral tech video"

Apple’s ads and introductory videos have long set the standard for clear, concise, and exciting tech promos. Now Web video tracker Visible Measures has announced that the 5-minute iPhone 4S promo video was the most viral tech video of 2011.

The video (see below) was not only replayed millions of times on both the Apple site and YouTube, but generated spinoff unofficial uploads and parodies. The total impact of the promo was estimated at a whopping 28 million views.

Runners up included the Google Chrome “The Web is What You Make of It” campaign featuring Lady Gaga (22 million views), the YouTube/Lenovo Space Lab promo (17 million views), the Sony PS3 “Michael/Long Live Play” ad (15.8 million views), and Freddie W’s Samsung “Gamer Commute” ad (11.5 million views).

The fascinating thing is that all of the other ads feature either dancing and music (Lady Gaga) or special effects (the rest of ’em), while the Apple video features nothing more than Apple executives and demonstrations of the technology. It appears that reality and stellar products make more of an impact than explosions or lousy 2-minute musicals — Hollywood, take note.

iPhone 4S promo video the year’s “most viral tech video” originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Dec 2011 14:00:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments