Facebook Bullies PlaceBook Into Changing Their Name — Or The Way It’s Pronounced

The main reason you haven’t heard of PlaceBook up until now is because they’re still in stealth mode. But if you never hear about them in the future, it’s because Facebook is threatening them unless they change their name. For a location-based service, PlaceBook seems to be a killer name. It also happens to rhyme with that other social networking service — and they don’t like that too much. So PlaceBook is having some fun.

In the video below, PlaceBook founder Michael Rubin makes the case for why he shouldn’t have to change the name — just the pronounciation. It’s not PlaceBook, it’s PlacèBoök. Big difference.

Blogger Robert Scoble gave the world a peek of what PlaceBook was up to back in June. But again, they’re still in stealth mode, so it’s largely under wraps. They’re definitely worth watching though as it’s a group of former Netflix executives working in the location field. It’s just not clear yet what name we’ll have to watch them under — oh right, PlacèBook.

In all seriousness, Rubin admits that they’re undoubtedly going to have to change the name thanks to Facebook. They’ll be announcing what it will actually be shortly.

Information provided by CrunchBase


Why I’d Use Shopkick But Not Foursquare

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Sometimes it feels like I am the only one in the world who is not into Foursquare. Or at least the only one in Silicon Valley. Or at least the only one who works for TechCrunch. I’m definitely the only one on staff who has never written a post about them, and that includes our guest poster Vivek Wadhwa who usually obsesses about issues like patents and immigration.

Don’t get me wrong, I think it’s a smart idea, and I have plenty of friends who get sucked in by the cleverly-exploited game theory dynamics. I think eventually location-based services and bringing a real world, micro-location aspect to a Web that has erased the importance of where-you-are is the next huge market. And I give the founders props for not taking the easy sale and driving a hard bargain with some of the industry’s toughest investors.

But, as a user, telling my friends where I am doesn’t gives me enough in return to warrant the privacy invasion. The problem isn’t more seamless check-ins or putting more barriers to protect my privacy — the problem is giving me a good enough reason to share. The assumption is that return will be loyalty coupons, but with rampant fake-check-ins and the sales and marketing challenge of selling every mom-and-pop hipster bar, coffee shop, restaurant that’s going to be one hard network effect to pull off. (Ask Craigslist, Yelp, OpenTable and the zillions of competitors that failed to get that local network effect in even one city.)

The social media rules, for me, are simple: I don’t get hung up on privacy. I assume if I voluntarily put something on the Web, it’ll get out. If I don’t want it out, I don’t put it on the Web. And if I’m sharing things that help you as a marketer, I need something in return. That whole endorphin rush of connecting with far-flung friends, knowing where they are, what they are doing, who they are dating? Facebook and Twitter already have nailed the low-hanging fruit there so you have to up the ante considerably if that’s supposed to be the users’ motivator, just like Groupon upped the ante on Amazon.

Enter shopkick—which launched last week and is the first location-based product I’ve seen that could give me a reason to share. Cyriac Roeding Shopkick’s founder and CEO was on Press:Here with me last week and I figured it was worth posting for anyone else out there who’s felt alone and adrift in this Foursquare-obsessed world. (Full show is here.)

There are three things I like about shopkick and two reasons I’m waiting to try it. Likes: Doesn’t rely on bogus, fake-able check-ins; the sharing is between a retailer and me and they already know I’m in the store so it’s not much of an invasion; I actually get points I can use broadly across several online and offline brands, including making charity donations. Two caveats: It’s only on the iPhone and there aren’t close to enough retailers to make it a must-have….yet.

Information provided by CrunchBase


New iPod To Sport Retina Display And Dual Cameras?

And why not? The iPod touch has always been positioned as a non-phone version of the current iPhone, though the hardware hasn’t always been completely in parallel. The original iPod touch got a hardware boost that put it past the original iPhone, but was leapfrogged by the 3GS and now, almost a year after the iPod touch 3rd generation announcement, it seems pretty natural that they should align its key features with the iPhone 4.

Apple wonk John Gruber has casually suggested on Daring Fireball that a few weeks will bring us a Retina display-toting and dual camera-equipped iPod touch. He’s been right with this sort of prediction before, and this particular one doesn’t even take any inside information. The timing and positioning are perfect for Apple to debut the iPod touch 4.

Continue reading…


Rugged Rambler Makes Lugging Loads Fair and Balanced

Product: Rambler Backpack

Manufacturer: Mission Workshop

Wired Rating: 9

We technophilic, city-livin’ free radicals love our bags. Owning a stylish over-the-shoulder number that can comfortably cradle a MacBook Pro, a DVD box set of The Wire and a 12-pack of Pabst is of absolute importance.

The Rambler, little brother to Mission Workshop’s SUV-sized Vandal, is the perfect backpack for tooling around the city, whether by sidewalk, bike lane, subway or Vespa. Bike messengers and cargo-crazy commuters will probably prefer the freakishly huge Vandal, but the Rambler, with its more populist dimensions (it fits under the seat in front of you on an airplane) is big enough for the rest of us.

The bag has three large compartments — the main cargo area, a roll-top pocket that runs down the length of the bag on the inside, and a slim zipper pocket on the outside. The cargo compartment is where all the magic happens. It’s big enough to hold a laptop, your lunch, a hoodie and a set of headphones with room to spare. But the cargo area can also expand to twice its own size. Unzip the bag all the way and the front swings out to reveal an interior “basket.” Inside, there’s a second waterproof urethane-coated zipper to close in snug around your payload, and two buckle straps to keep bigger loads secure. The roll-top can also be unfurled into a flap and buckled down over the top for extra protection against the elements. There are enough configurations hidden in the Rambler’s design to keep everything secure and dry.

Even fully expanded and stuffed to the gills, the Rambler still earns crazy high marks for comfort. The straps and back are well-padded, and an internal frame keeps the back rigid. There are also load-balancing straps on the shoulders and a chest strap to keep those Franzia boxes from tipping you over. A padded waist belt is an optional extra.

Besides taking the Rambler on my daily 7-mile bike commute every day for two months, I also used it to haul a fat stack of records to a half-dozen DJ gigs. Normally, riding my bike with 35 or 40 LPs on my back is a genuine suffer-fest, but stuffed and strapped into the Rambler, the load was comfy and well-balanced. The bag endured a rainstorm in New Orleans, keeping my change of clothes inside bone dry. The versatility of that expanding cargo basket was put to the test on countless grocery shopping trips and wine-sipping picnics in the park.

The only bummer is the lack of accessory pockets. There’s a small zipper pouch on the outside of the Rambler that’s just big enough for your wallet, or an iPhone and a set of earbuds. But any other loose objects — sunglasses, pens, USB sticks, your patch kit, a change of socks — will have to ride with the rest of your cargo in the three big pockets.

The Rambler does have a cool Easter egg, though: If you carry a U-lock, you can secure it on the outside of the bag where it won’t smoosh your sandwich. Pull the elastic buckle strap down through its cloth housing to make a small loop at the bottom. Thread the lock through the loop and lock it, then snap the buckle closed on top of it.

WIRED The most comfortable light cargo backpack on the market. Super versatile (5- gallon capacity, expands to 10 gallons). Fully waterproof — urethane-coated zippers and tight stitching are impenetrable to the elements. Comfortable, even under heavy loads. Handsome good looks. Handmade by real fixie-riding San Francisco hipsters.

TIRED No accessory pockets. Roll-top compartment isn’t secured inside the bag, so it hangs down inside the cargo area where it can get in the way.

product image

Rugged Rambler Makes Lugging Loads Fair and Balanced

Product: Rambler Backpack

Manufacturer: Mission Workshop

Wired Rating: 9

We technophilic, city-livin’ free radicals love our bags. Owning a stylish over-the-shoulder number that can comfortably cradle a MacBook Pro, a DVD box set of The Wire and a 12-pack of Pabst is of absolute importance.

The Rambler, little brother to Mission Workshop’s SUV-sized Vandal, is the perfect backpack for tooling around the city, whether by sidewalk, bike lane, subway or Vespa. Bike messengers and cargo-crazy commuters will probably prefer the freakishly huge Vandal, but the Rambler, with its more populist dimensions (it fits under the seat in front of you on an airplane) is big enough for the rest of us.

The bag has three large compartments — the main cargo area, a roll-top pocket that runs down the length of the bag on the inside, and a slim zipper pocket on the outside. The cargo compartment is where all the magic happens. It’s big enough to hold a laptop, your lunch, a hoodie and a set of headphones with room to spare. But the cargo area can also expand to twice its own size. Unzip the bag all the way and the front swings out to reveal an interior “basket.” Inside, there’s a second waterproof urethane-coated zipper to close in snug around your payload, and two buckle straps to keep bigger loads secure. The roll-top can also be unfurled into a flap and buckled down over the top for extra protection against the elements. There are enough configurations hidden in the Rambler’s design to keep everything secure and dry.

Even fully expanded and stuffed to the gills, the Rambler still earns crazy high marks for comfort. The straps and back are well-padded, and an internal frame keeps the back rigid. There are also load-balancing straps on the shoulders and a chest strap to keep those Franzia boxes from tipping you over. A padded waist belt is an optional extra.

Besides taking the Rambler on my daily 7-mile bike commute every day for two months, I also used it to haul a fat stack of records to a half-dozen DJ gigs. Normally, riding my bike with 35 or 40 LPs on my back is a genuine suffer-fest, but stuffed and strapped into the Rambler, the load was comfy and well-balanced. The bag endured a rainstorm in New Orleans, keeping my change of clothes inside bone dry. The versatility of that expanding cargo basket was put to the test on countless grocery shopping trips and wine-sipping picnics in the park.

The only bummer is the lack of accessory pockets. There’s a small zipper pouch on the outside of the Rambler that’s just big enough for your wallet, or an iPhone and a set of earbuds. But any other loose objects — sunglasses, pens, USB sticks, your patch kit, a change of socks — will have to ride with the rest of your cargo in the three big pockets.

The Rambler does have a cool Easter egg, though: If you carry a U-lock, you can secure it on the outside of the bag where it won’t smoosh your sandwich. Pull the elastic buckle strap down through its cloth housing to make a small loop at the bottom. Thread the lock through the loop and lock it, then snap the buckle closed on top of it.

WIRED The most comfortable light cargo backpack on the market. Super versatile (5- gallon capacity, expands to 10 gallons). Fully waterproof — urethane-coated zippers and tight stitching are impenetrable to the elements. Comfortable, even under heavy loads. Handsome good looks. Handmade by real fixie-riding San Francisco hipsters.

TIRED No accessory pockets. Roll-top compartment isn’t secured inside the bag, so it hangs down inside the cargo area where it can get in the way.

product image

Verizon and Google: Bed Mates

ff83d_verizon-google.jpg

Earlier today Google and Verizon issued a joint policy statement surrounding net neutrality or what they refer to as a “Policy Proposal for an Open Internet”. I can’t even begin to lay out how wrong this is.

<rant on>

First, what the hell Google? Were you not one of the champions of an open a free internet? Did you not side with the masses in fighting for an internet that remained free from multiple tiers? What happened? Sleeping with Verizon will only lead to morning after regret.

Sure, you both state that this keeps the wired world free from your tyranny and it will only effect wireless networks. That’s like opposing fascism then coming around and saying it’s okay to be fascist in rural areas but not urban ones.

This does nothing more than open Pandora’s box, today wireless, tomorrow we will only get Google content on Verizon and Yahoo content on AT&T. WTF? Can you say AOL all over again.

I’m not sure how much money was exchanged or what drugs were smoked when you two got together but I sure do hope that the FCC and policy makers realize how detrimental this can be to the free and open internet we all enjoy.

</rant off>

tech.nocr.atVerizon and Google: Bed Mates originally appeared on tech.nocr.at on 2010/08/11.

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Verizon and Google: Bed Mates

ff83d_verizon-google.jpg

Earlier today Google and Verizon issued a joint policy statement surrounding net neutrality or what they refer to as a “Policy Proposal for an Open Internet”. I can’t even begin to lay out how wrong this is.

<rant on>

First, what the hell Google? Were you not one of the champions of an open a free internet? Did you not side with the masses in fighting for an internet that remained free from multiple tiers? What happened? Sleeping with Verizon will only lead to morning after regret.

Sure, you both state that this keeps the wired world free from your tyranny and it will only effect wireless networks. That’s like opposing fascism then coming around and saying it’s okay to be fascist in rural areas but not urban ones.

This does nothing more than open Pandora’s box, today wireless, tomorrow we will only get Google content on Verizon and Yahoo content on AT&T. WTF? Can you say AOL all over again.

I’m not sure how much money was exchanged or what drugs were smoked when you two got together but I sure do hope that the FCC and policy makers realize how detrimental this can be to the free and open internet we all enjoy.

</rant off>

tech.nocr.atVerizon and Google: Bed Mates originally appeared on tech.nocr.at on 2010/08/11.

© tech.nocr.at 2010 |
Forums |
Permalink |
Comments |
Read more in Tech News |
Add to del.icio.us |
Stumble it |
Digg this

Explore more in: , , , ,


Norton Internet Security 2010 1-User 3PCs

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Delta Flight 1843 From JFK To Hell

More than a few of you have cut business travel to the bare minimum, I’m guessing. The improvement in video calling and presentations is probably the biggest reason – with things like Skype video and screen sharing we’re not all that far away from having a near-in person virtual experience. But the orchestrated indignities of air travel – and you know exactly what I mean – also play a part. Flying from one place to another, unless you are doing it from a small airport on a private jet, is just going from bad to intolerable.

I’m not talking about leg room, which for someone like me who’s 6’4 makes flying coach over long distances torture. Or the indifferent TSA, who often seem to be the biggest security threat in any given airport. I can’t get a bottle of water past security, but I’m pretty sure I could get a gun on board a plane if I wanted to. No, what’s really making flying just terrible are all the people that work for the airlines. My expectations are pretty low after flying mostly with United Airlines for the last decade. And even so, Delta managed to, somehow, make United actually look good.

The newer crop of airlines understand that happy employees tend to make good employees. Southwest, JetBlue, Virgin America – I’ve had recognizably positive moments on all of these airlines. Sometimes just from an employee who went slightly out of their way to do something right.

But Delta, oh God that airline sucks. I flew them to New York and back last week, choosing them because of the ticket price and because they now have wifi on some flights. This was my first, and last, experience flying that godawful excuse for an airline.

I bought a first class ticket, which is one of the small luxuries I’m willing to pay for in life. This was a last minute purchase and the flights were around $1,500 each way.

I travel light – a computer bag and one of those very small roller bags that’s always considered a carry on. I don’t check luggage because, we all know, it adds at least half an hour after you land.

On the flight out to New York I was stopped at the gate and told my bag was too big and they couldn’t let me take it on. They said it wasn’t their fault, it was FAA guidelines that prohibited them. I told them that I wasn’t going to get on the plane unless I could check it. When they realized I was in first class they said to go ahead and bring it on.

As far as I can tell there aren’t really FAA rules on the size of carry on baggage, it’s pretty much up to the airline. And my bag has been carried on to countless flights without, as far as I know, endangering the plane or any other passengers. And if that bag was a danger, it certainly wasn’t less of a danger just because I was in first class.

But what really got me was just how gleeful the two gate employees were about the whole thing. I could tell that they lived for moments like this. But that was just a taste of what Delta had for me.

The flight back – 1843 from JFK to Seattle – that was the one that I won’t soon forget. I got to the airport and checked in just less than three before the flight. I checked that small suitcase this time because they’d put the fear of God into me on that flight out. That was about 48 hours ago exactly, and I still haven’t seen that bag again.

The flight had the obligatory JFK 2 hour wait on the runway, which isn’t Delta’s fault. But the obligatory hateful flight attendants were there too, and seemed pretty happy that they hadn’t stocked enough food on the flight. I heard grumblings from cattle class about it, and an attendant got on the intercom to let them know that they wouldn’t be eating any time soon.

Then we landed. At this point my bag was somewhere other than inside the airplane, and Delta should have known all about it. It turns out that at least most of the bags for the first class customers were, likewise, not on the plane. You’d think that they’d maybe let us know about it. Instead, they let us all wait 30 minutes for the bags to start coming out, and another 20 minutes until they were all gone. Then we, the first class passengers, walked over to the Delta baggage counter. To be told that our bags were never put on the plane. Even though I at least checked in hours before the flight.

Why weren’t they on the plane? I’m making an educated guess here, but it’s probably because some Delta employee who hates his job decided not to bother.

Ok, lost bag. It happens. And it’s annoying that they didn’t take a moment to tell us instead of making us wait and find out an hour later. But the fun was just beginning.

They would not deliver my bag to my home. I could choose to come back to the airport over the weekend. Or they’d be happy to fedex it to me for delivery on Tuesday. Can I have a receipt? No, our printer is broken.

The guy next to me needed his tuxedo, he said. No luck. Another guy, traveling from India, said he had medication in his bag that he needed immediately. That put a smile on the baggage counter woman’s face as she told him to go find a doctor over the weekend and get new prescriptions. Welcome to America.

So I’m now patiently waiting for the Fedex delivery of my bag on Tuesday to my home in Seattle, and I’ve charged back the entire flight on my credit card (I’ll just print out this post when the paperwork comes). And eventually Delta will either get their act together or just flail into bankruptcy and be destroyed by better, smarter, happier competitors.

But what I’d wish would happen is that some of these super expensive management consultants that are advising the airlines would just tell them one simple truth – I can live with no leg room, no food, dirty bathrooms and long delays. I can even live with lost bags.

If only a flight attendant, or baggage person, or whoever, would just commiserate with me for one moment. Maybe smile and say they’ll try their best to help. But until all that bad energy is gone, and the airlines have employees that don’t stare daggers at their customers, I’m out. I’ll stick to Virgin, Southwest and Jet Blue. Mostly Virgin because they have Internet. And if I can’t fly with them I’ll just cancel and use Skype video. Because life’s too short to deal with these assholes any longer.

And if you’ve read this far, thank you for indulging me. This was cathartic and sometimes I just have to rant a little, or else turn into one of those miserable Delta people and hate the world.


Why The Verizon iPhone Rumors are True—CDMA iPhone Due in January

We’ve been hearing Verizon iPhone rumors for years now.

It’s to the point that no one really believes the rumors anymore, since analysts and pundits have cried wolf so many times.  But this time looks to be different due to some key dynamics in the semiconductor value chain, and I am going to go on record to say Verizon will be selling an iPhone this coming January. Here’s why:

Smartphones like the iPhone are built from a collection of components, which are sourced individually from suppliers—e.g. the iPhone 4’s cellular baseband (the core chipset used in mobile phones to handle voice and data communications) comes from Infineon and its GPS chipset from Broadcom.

Component purchases and manufacturing starts don’t typically reveal strong links to individual handset OEMs. But in some cases components have a DNA which is traceable through the supply chain. For example, iPad rumors became much more concrete when we knew Apple was procuring large LCD screens.

For typical refreshes of GSM-based iPhones (the model that works on AT&T’s network), suppliers and component product families remain fairly consistent between models.  But a Verizon compatible iPhone would be CDMA-based, which would make its DNA distinct from other iPhones and traceable through the supply chain.

The dominant supplier of CDMA chipsets is Qualcomm, the largest fabless chip company in the world. Apple has never procured baseband chipsets from Qualcomm before.

If Qualcomm were to plan for orders from Apple, there would be a ripple effect through the supply chain. It works like this: Apple’s iPhone forecast links to Qualcomm’s CDMA chipset forecast, which then trickles down to their foundry partner TSMC, who uses the forecast to plan wafer starts.

A CDMA-based iPhone would likely sell 2-3 million units in the first few weeks (modeled after iPhone 4’s oversubscribed launch). The lead-time associated with upside in the semiconductor world is huge, sometimes as long as 26 weeks (supply is tight right now so this rule is in effect and Apple had major supply problems with the iPhone 4 and iPad).

Sources with knowledge of this entire situation have assured me that Apple has submitted orders for millions of units of Qualcomm CDMA chipsets for a Verizon iPhone run due in December. This production run would likely be for a January launch, and I’d bet the phone is nearly 100% consistent with the current iPhone 4 (with a fixed internal insulator on the antenna).

I can’t say with 100% accuracy that an iPhone will hit Verizon store shelves in January, but all of the signals point that way, and it would give Verizon’s CEO some interesting things to talk about in his CES keynote (though he may have to refrain as CES comes before Apple’s typical January keynote). I may be proven wrong, but based on my history dealing with components and selling to Apple, a Verizon-compatible iPhone looks to be a done deal.

_________________________

Contributor Steve Cheney is an entrepreneur and formerly an engineer & programmer specializing in web and mobile technologies.


Digg To AOL Exodus Claims Biz Dev VP Bob Buch

Former Digg biz dev head Bob Buch will as of Monday take on a new role as AOL‘s VP of Business Development. Buch will be joining Digg’s former Chief Strategy Officer Mike Maser, former Marketing Manager Aubrey Sabala, and former Head of Communications Kiersten Hollars, who have all made the switch over to AOL.

Buch will be part of a team helmed by former Google Managing Counsel and current AOL Senior Vice President of Business Development Jared Grusd.

From Buch:

“In addition to working with the usual suspects (Google, Facebook, Twitter, Microsoft, etc.), I’m going to prioritize working closely with a lot of the startups where most of the innovation is happening in this space.”

Since Buch joined Digg in 2007, he’s negotiated key partnerships for the site including the New York Times, Dow Jones, Facebook, Twitter, CBS, CNN and Microsoft. Buch also launched and managed the Digg Ads Platform.

The talent migration (Hollars was the first employee to switch) presents a challenge to the news aggregation site at a critical time, as the impending alpha launch of Digg 4 is rumored to be coming next week, co-founder Jay Adelson has also recently left and the site is currently on the receiving end of allegations of a gaming scandal.

Update: The story has developed. Digg CEO Kevin Rose claimed in a tweet that two out of the four employees who moved to AOL were “let go,” but insists in an email that Buch was not fired, whatever that means. Buch informs TechCrunch that while it was technically true that he was part of a layoff, he had asked to be laid off.

Update 2: Ashton Kutcher has also weighed in on Buch’s departure, from his iPhone.


Outside the Echo Chamber: Growing A Startup In New Hope, PA

This guest post is written by Geoff Cook, cofounder and CEO of social networking site myYearbook. It describes the challenges of running a startup from New Hope, PA — a small town whose other notables include Chris Fralic of First Round Capital and members of the indie rock band Ween. Here he offers his perspective on running a venture-backed startup outside of not only the Valley, but also of any tech hub.

For as many companies that receive rounds of venture money and move to the Bay Area, you would think the land of microchips and tweets is the land of milk and honey. As an individual company navigating the competitive landscape of social media, we’ve found it helpful to buck conventional wisdom, while making monetization a part of our DNA. While I love the Valley and visit almost every month given the thriving ecosystem there, I’ll always come back to New Hope.

New Hope is a small town of 2200 people on the Delaware River in Bucks County, Pennyslvania – about 30 minutes from Princeton, NJ and an hour’s train ride from New York. There is talent here – the chart below shows revenues up dramatically with 64% growth since the start of the year.  We employ 80+ people – most of them local to New Hope. In each of the last four months, we hit a new monthly revenue record for the company while growing uniques 22% and time spent 50% since the start of the year, and I believe New Hope has something to do with it.

From the beginning, our location has posed certain challenges, initially with fundraising. A few potential Series A investors based on the East Coast could not overcome the location, encouraging the company to move to San Francisco, New York, or Boston – anywhere but Pennsylvania. At the same time, we felt pressured to raise significantly more money than we’d asked for.  Certain people would have jumped at the opportunity to move to a big city and spend a pile of money, but we passed on the deal.

We passed because we felt our location had certain advantages and because we thought it best not to raise more money than we knew what to do with. Our guidance came partly from an early angel investor, Terry Herndon, an MIT Lincoln Labs engineer who invested in my first company as well. We generally agreed that our only goal was to build a good, viable, growing business.

Hoping that West Coast VCs would be less location concerned, we did the Sand Hill Road tour. Suddenly, our location was no longer a factor. Now we had VCs coming to New Hope and even offering to do board meetings out here. Our Series A round came together when I mentioned to Rick Lewis, of USVP, an established early-stage VC firm on Sand Hill Road, that I would be out of pocket for a week moving my brother into college in Boulder, Colorado. He flew to Boulder, put a term sheet on the table over lunch, and we had our lead investor for the amount we initially requested.

For a company outside the Valley, it has also helped to have a local venture capitalist involved in the company. We were fortunate that Chris Fralic, a partner at First Round Capital, happens to be one of the 2,200 people who live in New Hope. He walked in to our offices unannounced four years ago and started asking questions. Soon thereafter, First Round joined the Series A and went on to become among the most prolific investors of the last five years – with offices in West Conshohocken, PA, and now also in San Francisco and New York.  Having two well respected investors in the Series A made our Series B led by Sergio Monsalve of Norwest Venture Partners that much easier. The local Starbucks is treated to three venture capitalists now on a regular basis.

While we didn’t realize it at the time, our early decisions to stay put made us natural contrarians on topics we may have viewed differently had we been in the Valley.  We worried from the beginning about revenue exceeding costs and about spending money carefully – which seemed “backwards” at the time – before RIP Good Times made it momentarily trendy to be cost conscious. In particular, we deemed it reckless to press the pedal to the floor and head for a cliff, on the assumption that we’d have built a rocket ship before we went off the cliff.

The hesitation was not that we didn’t think we could build a rocket ship, but that we only had one set of astronauts.  To this day, we don’t see the outcome as binary, either 0 or $1 billion. Instead, we are always focused on the user – building the best place to meet new people on the web or mobile phone. To get there, we embrace scarcity as the lifeblood of innovation and consider living from round to round of venture money as an all-too-easy addiction for a company unable to find focus, weigh priorities, and make the difficult decisions required of survival. In short, being viable became part of our DNA.

When Facebook opened up its platform, it seemed as if every other social site followed. Meanwhile, we continued to focus on building proprietary applications and games to meet new people, bound together by an integrated virtual currency. We were never interested in having all the same games and applications as you could play elsewhere, and being outside the Valley, were less exposed to the pressures to follow the leader. Instead, we focus on product innovation and differentiation. We built the Chatter stream for meeting new people near you that now does over 1 million posts per day.  We also focus on monetization, with virtual goods now driving more than one-third of our revenues.

That being said, we do recognize the important role the ecosystem of the Valley plays and how important it is to participate in it. Through aggressive business development efforts in the Valley and a business development office in New York, we’ve established a number of partnerships with companies like Meebo, IMVU, Weeworld, and Arkadium, among others.

One concern we often hear is about hiring: how can you find quality people in Pennsylvania? I would argue that good people are hard to find anywhere, and that the talent pool here is strong, between the Princeton-area of NJ and Bucks County, PA. We recruited our engineering team mostly from nearby schools from Lafayette and Lehigh to Rutgers and Penn State, and we brought in talent from California, Texas, and Florida to supplement the local team. On the sales side, we have a 15-person sales and business development office near Penn Station in Manhattan that is rapidly expanding and easy to take day trips to from New Hope. We believe creating good jobs is one of the many roles of a strong startup, and that transplanting a promising company away from its birthplace is sensible for neither the startup nor its community.

But the best part of New Hope is the impact it has had on our culture. There is a small-town and family-feel to New Hope that fosters the sense that we are all in this together, working to make the best site we can for our users. Our people head downstairs to the brewery after work and take short walks for coffee along the river during the day, creating a nurturing environment for innovation and a good environment for sustaining the long hours required of growth. Our location has helped shape our product and our culture, and I wouldn’t have it any other way.

Photo of myYearbook team: Geoff Cook


Amid iPhone 4 Antenna Controversy, Papermaster Out As Head Of Device Hardware

In November 2008, Tony Fadell, Apple’s senior vice president of the company’s iPod and iPhone divisions, stepped down due to “personal reasons.” At the time, this was thought to be a blow to Apple, as Fadell was considered to be one of the execs on the short list to eventually succeed Steve Jobs as CEO. But Apple wasted little time finding a solid replacement: Mark Papermaster. But now, not even two years later, Papermaster is out as well, the New York Times reports today.

While no official reason was given for Papermaster’s departure, the timing is interesting to say the least. Papermaster’s official position was Senior Vice President of Devices Hardware Engineering — you know what that means: he was in charge of the iPhone 4′s hardware. Obviously, that hardware has been under a lot of scrutiny since the device’s launch due to antenna issues.

Bob Mansfield, Apple’s SVP of Apple’s Mac hardware engineering will step in to replace Papermaster, Apple confirmed to NYT. Sure enough, Papermaster’s bio is already gone from Apple’s executives page. This move makes sense as Mansfield was already heavily involved in the iPhone’s hardware architecture.

The Papermaster move is also interesting because Apple fought so hard to get him in the first place. Apple poached Papermaster from IBM where he was a VP in charge of the company’s microprocessors. Shortly after announcing him as their new exec, IBM filed suit to stop him from working at Apple. A judge quickly ruled that Papermaster had to halt work for Apple in November 2008 –just a few days after his hire.

IBM said Papermaster’s contract stated he could not work for a competitor for a least a year after leaving IBM. Apple was arguing that they weren’t a direct competitor. By January, the suit was resolved, but Papermaster wasn’t allowed to start work at Apple until the end of April 2009.

Not only that, but as part of the settlement, Papermaster had to check-in multiple times with the courts to make sure he wasn’t giving confidential IBM information to Apple. Despite all that, Apple clearly felt his 25 years worth of engineering experience was worth it. And now barely a year after his start date, he’s out. Odd.

Again, Apple won’t confirm that this has to do with the iPhone 4 antenna issue (or if Papermaster was fired or left on his own). But it is worth noting that Mansfield, not Papermaster, was present at Apple’s press conference last month to address the iPhone 4 antenna issues. It was also Mansfield, and not Papermaster, that was in the initial videos showing off the iPhone 4′s hardware.

Update: Something else to think about. During a tour of Apple’s device testing facilities (where Mansfield, but not Papermaster, was present), we were told that the iPhone 4 was being tested for a full two years before its launch. That means it was being tested before Papermaster got to Apple. While it’s not clear when the final hardware was approved for production, it’s certainly possible that Papermaster had little to do with that specific device’s hardware creation.

That said, in the time leading up to the iPhone 4′s launch, he clearly had to be heavily involved in every aspect of it — including the antenna. Is Papermaster a fall guy in this situation?

Update 2: Daring Fireball’s John Gruber heard from a source inside Apple a few weeks ago that Papermaster was “the guy responsible for the antenna.” He also heard that Papermaster, was in fact, fired. Going forward, clearly, he will no longer be the guy responsible for the antenna.


Glitch Continues To Iron Out The Glitches, Beta Due Soon

Back in February, the first glimpses of Glitch, a new massively multiplayer online game created by Tiny Speck, were shown to the world. Stewart Butterfield, the co-creator of Flickr and co-founder of Tiny Speck, gave us a walk-through of the game at that time. Even in its very early stages, it looked pretty damn good. And the potential was very apparent. Now it’s even more apparent, as the game gets ready to enter beta testing.

For the past several weeks, Glitch has been doing extensive alpha testing. Tiny Speck has set up Twitter accounts for the game to allow eager users to cut the invitation queue and try it out right away. We’ve heard from a few of those testers that the game is getting pretty solid — and addicting.

These testing rounds for Glitch have only been open for hours at a time. But they’re progressing to the point where a full-on beta test is getting very close, we’re hearing. A recent tweet from the Glitch Twitter account confirms this:

Good test, good test. Thanks everyone. There won’t be a test next week (company wide offsite meeting, planning beta), but: more asap!

That said, the switch from focusing on the underlying technology of the game to the actual gameplay itself only occurred recently, we hear. And while these tests are running smoothly, data is also being wiped out from time to time as changes are made. Tiny Speck also plans to test (whether it be alpha or beta) Glitch for the next several months before they fully open the game in 2011.

The game itself involves you creating a character and traveling through exotic worlds doing various actions. As you do this, you progress through levels, collect currency (currants), and do things to alter your energy and mood. You can also collect badges and skills along the way. Some actions in the game include harvesting plants, petting pigs, buying houses, raking dirt, drinking butterfly milk, and eatting sammiches.

Update: Butterfield sent us the video below showing off some of the updates they’ve done with the avatars in the game. But he also notes that even these are a bit old, and they’ve since added a bunch of new options. “They are pretty badass -– you can fine tune each facial feature and the expressive states and animations take those into account,” Stewart says. “[This is] definitely the most sophisticated flash-based avatar system we know about,” he continues.

While you wait to test it out, can find some of the latest artwork and music for the game here. Hopefully they still plan to include the Mike Arrington character (below).

Some of the skills you can earn:


Madden 2011 Prepares To Tackle The iPad (Video Preview)

Last year, EA Sports brought its hit football franchise Madden to the iPhone and iPod Touch — the game went on to become one of the top-selling iOS games of 2009, and has since racked up a total of nearly 13,000 reviews. Later this week, the gaming powerhouse will be bringing the virtual gridiron to a device that’s even better suited for its touchscreen gameplay: the iPad.

Madden 2011 will be released for the iPad, iPhone, and iPod Touch this Tuesday (pricing details haven’t been announced, but the iPad version will likely go for around $12, and the iPhone version will be less expensive). We sat down with Jeremy Gross, a Producer at EA Mobile, who gave us a walkthrough of the final version of the game.

As you’d expect, Madden 2011 sports a number of new features over last year’s game, and they’re designed to help the game cater to both hardcore Madden fans and novices. The game includes full playbooks, stat tracking and a full season mode, but if you’re just looking for a quick diversion, you can optionally set the AI to call plays for you, giving Madden more of an arcade-style pace.

If  you’re looking to take a hands-on approach, you can create ‘hot routes’, which let you drag your finger to dictate exactly what route you want each of your players to take. These were available on last year’s iPhone version, but the iPad’s larger screen size makes this surprisingly intuitive (and fun), especially compared to the convoluted control schemes you’ll typically find on console football games.

Check out the video above for more details. And for more great iOS games, check out our guide to the top 30 iPhone games so far this year.

Information provided by CrunchBase