In December West Latta started an impressive series on getting into the Game Audio business. Today the series continues with twice the detail and double the insights—as a Premium tut. In Part 2 has a detailed look at an all-important (and much-neglected) topic: marketing. If your serious about getting into the industry, don’t miss it!
If you’re new to the Games Industry, you may ask yourself, “Why should I focus on ‘selling myself’ when I have only limited relevant experience and little-to-no hands-on experience? Shouldn’t I spend time learning the trade before I try to break in?” The answer to the second question is, “YES,” but it doesn’t negate the answer to the first question, which is, “Your image is one of your most valuable assets. The more polished you are from Day 1, the more likely you are to be able to find the experiences necessary to break in.” Let me explain further…
Let’s say that you want to open a new restaurant in your neighborhood. You research the market, and decide that a sushi bar would be very successful, and you’ve always been interested in Japanese cuisine. So you spend a small fortune getting your lease, setting up shop, hiring staff, stocking your coolers, and you’re ready to open. You open the doors and…only a few customers. What happened? You forgot something VERY IMPORTANT : marketing.
Table of Contents
- Part 2: Sell Thyself
- Business Image
- Website
- Demo Reel
- Note for Composers
- Note for Audio Designers
- Credits and CV
- Hard Copy
- To Be Continued
Part 1 is available for free on Audiotuts+.