Contains over 10,000 words of juicy tips covering: world changing writing, establishing expertise, blogging, the art of a great testimonial and product description pages.
Throughout this workbook you will learned how to help your visitors overcome option paralysis to make the right decisions about how to find content on your Web site. After completing each of the activities in the workbook you will have the skills you need to complete each of the steps needed to create effective, audience-driven content for your Web site.
Specific skills covered in this workbook include:
1. Defining goals business goals to develop laser-like focus on which Web pages need to be written—and which can wait.
2. Listing actionable steps you want people to take on your Web site to help you write compelling call to action statements.
3. Targeting the right kinds of Web site visitors to grow your business.
4. Structuring Web site content to help convert site visitors to frequent buyers.
5. Perform a content audit to identify which material is already written and what material still needs to be assembled.
6. Identify the key blockers that are preventing consumers from buying from you.
7. Develop the confidence necessary to create powerful statements which demonstrate your expertise to your target audience.
8. Solicit, and receive, jaw-dropping testimonials from your best clients.
Cover photo by Nikki Tysoe (<a http://www.flickr.com/photos/48573253@N00/2234680879/)”>href=”http://www.flickr.com/photos/48573253@N00/2234680879/)”>http://www.flickr.com/photos/48573253@N00/2234680879/)