Citing an “overwhelmingly positive” response to last summer’s pilot program, Mercedes-Benz will expand its iPad program to all 355 dealerships across the globe.
In an interview with Macworld, Mercedes-Benz Financial VP Andreas Hinrichs expressed his enthusiasm for the program. “The feedback was so positive we said, we need to push this out to all the dealers and take the financing process to a new level.”
The program’s purpose was to streamline the closing of the deal by eliminating the potentially deal-killing walk away from the reality-distorting, shiny new car and into the intimidating sales office (as a former car salesman, I know the detrimental power of that journey). Salespersons can also run credit checks and pull the latest incentives with the iPads, as well as take in returning lease vehicles.
Let us know if you see one of these in action. If you’re not in the market for a Benz but still want to enjoy some iPad-powered automotive fun, check this out.
TUAWMercedes-Benz’s iPad program expands globally originally appeared on The Unofficial Apple Weblog (TUAW) on Tue, 05 Oct 2010 13:00:00 EST. Please see our terms for use of feeds.
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