In the last year alone, almost 1.5 million podcasts have been added to Spotify. Fishing out something good from that ocean of content might not be easy, but Spotify wants to help you find a keeper. To mark International Podcast Day, it created a quiz to help listeners discover a show that matches their taste.
Users in the US, UK, Germany and Australia can now check out the Find The One tool. It asks questions such how a podcast can win you over — perhaps you prefer a conversational show or a narrative-driven murder mystery one — and how serious you like things to be. Spotify will then make a recommendation that's partly based on your listening habits.
The company says it found correlations between some artists and podcasts. Lil Nas X, for instance, has a lot of gamer fans who also listen to the likes of the TommyInnit Podcast, while Olivia Rodrigo and Call Her Daddy have a shared audience. Spotify also discovered that many BTS and Queen fans listen to podcasts about… BTS and Queen.