There’s no questioning that the iPhone/iPad game Angry Birds is a huge success. The company is close to seven million downloads of the game, all without any direct advertising of their own.
Now the company that developed the game, Rovio, is taking a serious look into more commercial avenues for the title, including movies. The company has already done a great job with the animation within the product, including a cinematic trailer released on YouTube (which I guess you could say is technically advertisement — check it out after the jump). But is there enough to this to make for a good story?
According to Rovio, the company has been approached by several very interested parties, including movie studios, and they’re giving all offers serious consideration. Chief exec Mikael Hed has grand ambitions to see the Angry Birds brand become much more than games, akin to Pixar with Toy Story, so games and movies would just be the tip of the iceberg.
Do you think something like Angry Birds could translate well enough to other mediums? Is there a potential story in there worth developing?
TUAWAngry Birds: The Movie? originally appeared on The Unofficial Apple Weblog (TUAW) on Sun, 22 Aug 2010 09:00:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments