So far iAds have provided a very high CPM rate although some have complained about the fill rates. Recently Apple announced their iAds for developers program.
Here’s some of the more interesting info about it:
- The cost is 0.25 cents per click, radically lower than the high cost per click paid for brand advertising.
- One developer stated they had a conversion rate of 20%
- Competitors apps can be excluded
- You can’t choose to display specific ads in your app
Overall with the conversion rate and pricing it looks like things are looking extremely good for the new iAds for developers feature.
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[Source: Business Insider]
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