If you haven’t done so yet (not that we believe you didn’t), it’s a good time now to have a closer look at Apple’s new iOS 4, which was officially rolled out yesterday.
So we have known about it for two months and talked about it a couple times. In numbers, there are 100 new features and access to more than 1500 APIs, with details being provided by Apple on its SDK site.
There is a lot of focus on the new features (Ars Technica has the most thorough first look we have seen so far), but given Apple’s emphasis on iOS 4, the real news may not be so much new APIs or features, such as multitasking, per se. It’s the collective opportunity behind it.
Of course, there will be a race who will have the first apps out that use some of those new features, but it may the app that finds a way to take an intuitive approach to leverage iOS 4 features that will come out on top. It is a comprehensive update that can be overwhelming and clearly needs some thought. Perhaps that was the reason why Apple has given us more than two months to prepare for this release, if you think about it.
It is not particularly difficult to figure that Apple will push this release hard. There is some competition out there and we expect Apple to step up the marketing game even more, which should create new ways to ride in Apple’s tailwind to market your application. Make sure you are ready for this opportunity. It’s a growing market that quickly rewards your creativity and innovation.
We will spending quite a bit of time with iOS4 over the next few weeks, so make sure you check back frequently.