Last week an amazing video made the rounds, showing a model with a head made of…iPads. The video was made as a promotion for Hearst Corporation’s new Cosmo For Guys iPad app (free, in-app subscription purchase), which debuted on August 1. Now a new video shows exactly how the iPad Head Girl “helmet” was made.
The campaign was created by New York City ad firm Thinkmodo, with the helmet/head turned into reality by Clockwork Apple. The individual videos on each screen were recorded by the iPad 2 cameras before the model walked through New York’s Bryant Park wearing the helmet, then sat down and appeared to “read” a book.
The work behind the video shoot and the clever helmet is shown in the video below.
How the “iPad Head Girl” helmet was made originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 10 Aug 2011 12:00:00 EST. Please see our terms for use of feeds.
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