Being able to get more downloads from your app can be critical to moving up in the app store, and turning your app into a hit.
In-app advertising is commonly used, but what about those banners and buttons that you see on iOS related websites? Are they really worth it? It is tough to tell. What about Google Adwords?
It is difficult to measure the success of any iOS app related marketing campaign. Cocoanetics has created an analysis of their own marketing campaigns through specific on-site banner advertising and Google Adwords.
You can read the analysis here:
What does it cost to advertise your product/site?
Looks like they really had mixed success. Something you need to remember about app advertising campaigns – it is almost impossible to be profitable with direct sales. You need to pay attention to any increased sales from moving up within the app store.
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