An unusual text string began appearing in the iOS App Store today in the description section of the application. Specifically, the text string ix.Mac.MarketingName appears under the Requirements section and is listed as a supported device. This unusual string appeared shortly after Tweetbot went live and has appeared on different apps throughout the App Store.
Speculation is running rampant as people try to decipher the meaning behind this text string. Is it a placeholder for a new another device or just a glitch in the App Store introduced by some backend update? Some folks think it could be an indication the Apple TV will receive an update to support applications. The Apple TV theory is possible as the streaming media device has 8 GB of on-board storage; some of which may be used for buffering and some for temporary application storage.
The wildest theory reads closely into the syntax and suggests the ix is derived from iOS and OS X and could be an indication Apple is merging features of iOS into Mac OS X. Anyone care to comment on these above theories or offer one of your own?
Update: According to MacStories, the ix.Mac.MarketingName string has been removed from the listings on the App Store.
Odd text string appears in App Store originally appeared on TUAW on Thu, 14 Apr 2011 10:30:00 EST. Please see our terms for use of feeds.
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