Table Views are one of the most common things within iPhone Applications. The standard UITableViewCells that are provided by Apple are nice but have always had a HUGE flaw in my mind. When you apply some text to the textLabel or detailTextLabel of a UITableViewCell the length of the text is not considered at all. If the text is longer than a single line you need to set the numberOfLines property to be enough so that your content can be showed. Moreover, you also need to compute the new total height of the cell to supply for the height delegate method.