There is still a big price difference, but the iPad is challenging the Amazon Kindle as a preferred device for reading e-books in ownership and satisfaction.
That’s according to a ChangeWave survey of more than 2,800 U.S. consumers. Of iPad owners, 75% said they were “very satisfied” with their devices, while only 54% of Kindle owners could say the same. When the “somewhat satisfied” numbers are added, it’s a tighter competition, with the iPad scoring 96% and the Kindle getting 92%.
According to ChangeWave’s director of Research, Paul Carton, the iPad has doubled its share of the e-reader market since August and is now within 15% of the Amazon Kindle. ChangeWave says the iPad has 32% of the e-reader market, which is up 16% since August, with the Kindle at a 47% share, down 15% in the same period.
Continue reading Survey: Apple iPad catching up to Kindle
Survey: Apple iPad catching up to Kindle originally appeared on TUAW on Tue, 30 Nov 2010 18:00:00 EST. Please see our terms for use of feeds.
Source | Permalink | Email this | Comments