We here at TUAW, and those of you who read us and a dozen other Apple or tech blogs each day were certainly amped about a full-page takeover on Apple.com yesterday. We were subsequently a bit let down when the veil lifted to reveal… The Beatles on iTunes.
Keep in mind Twitter + Ping happened via press release — a Facebook + Ping update could also have happened inside iTunes without an update to iTunes itself, and likewise just merit a press release without so much hoopla. So why did we expect more?
It’s a classic case of what we do when we see a tease from Apple. We expect a unicorn to emerge, bathed in the light of the Apple logo, being led by Steve Jobs carrying a bucket of golden oats. Further, we expect this unicorn to fulfill our every whim, our every desire, be easy to use and be hated by a faction who just likes to hate anything Apple does.
Oh, and we know they’ll just trot out a new unicorn next year, one you can get in seven colors, but we don’t care — we want this new, shiny unicorn NOW and if we don’t get what we expect, we are terribly let down.
But guess what? If you do read TUAW and a dozen other tech sites every day, and you’ve been reading about Apple for at least the past 10 years, you should have known better. Here are the reasons why.
Continue reading Why you really shouldn’t have expected more than Beatles on iTunes today
Why you really shouldn’t have expected more than Beatles on iTunes today originally appeared on TUAW on Tue, 16 Nov 2010 15:30:00 EST. Please see our terms for use of feeds.
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