BMW to use iPads for specification panels at American auto shows

At this week’s South Florida International Auto Show in Miami, BMW is debuting some new interactive technology that will be appearing at other shows over the coming weeks. The traditional static specification panels that appear next to all the fancy new cars at auto shows are being replaced by mounted iPads. The limited space on a show floor means that automakers can’t show every available color and option combination.

The iPads will allow visitors to use the same configurator found on the BMW website to see what combinations are available and build and price their own favorite. Visitors can enter their contact information for a call from a local dealer or to schedule a test drive after the show. Text of the BMW press release follows.

Gallery: iPad as BMW auto show spec panel