How to Find the Perfect Hero Image for Your Website – Blancer.com Tutorials and projects

A successful website is made up of many components, but perhaps none
more important than those that provide a great first impression. For
example, you’d certainly want your website to feature a clean and useful
footer area–but what good is it if no one bothers to scroll down in
the first place?

For this reason designers often put plenty of thought and energy into
the “hero area” (also referred to as the “hero section”). This is the prime space at the top of the page, often
containing key messaging or calls to action. It’s one of the first
things visitors will encounter and thus sets the stage for everything that
follows.

Why is it Known as a “Hero Section”?

The term arguably originates from theater and film, where the “hero prop” (sometimes simply called the “hero”) such as a lamp, or a wine bottle for example, would play a vital role. The connection is pretty clear:

“Hero props are the more detailed pieces intended for close inspection by the camera or audience.” – Wikipedia

httpsparavelinccom — paravelinc.com uses its hero section to draw visitors in

One way to make the most of this area is to use a compelling
background hero image. The right image can grab a user’s attention and convey
a clear message even before they’ve read a single word of text. Paravel’s illustrated hero image (see above) does exactly that; showing personality and demonstrating style, whilst allowing for text and pertinent information to be placed on top.

With that in mind, let’s explore what makes for a great hero
background image and the different approaches you might take. Along the
way, we’ll show you some terrific images available with your
subscription to Envato Elements. Its ever-growing library of design assets includes over 4,000 background images and textures to enhance your projects.

1. Keep Content at the Forefront

First and foremost, a hero background image needs to allow users to
easily read the content that sits on top of it. This is a delicate
balance, as you’ll want something that both looks striking and also
preserves the readability of text.

One simple way to accomplish this is by utilizing backgrounds with the bokeh effect. City Lights | Bokeh Backgrounds | Vol. 01
offers twelve distinct urban images that are blurred to perfection. Each
image provides a unique and interesting look, while still keeping the
focus on your content.

2. Introduce Yourself

While using a background image solely for its sharp looks is just
fine, finding one that is relevant to your site’s mission is even
better. It’s an opportunity to introduce visitors to what you do.
However, you have some flexibility as to how you approach things. You
can implement something generic (high-tech imagery, for example) or
very specific (like a photo of your office building).

That’s where a niche package like Foodie
can come in handy. It includes 65+ hi-res images of food and beverages
that would be the perfect fit for a restaurant or food service
company. They work perfectly as a hero image and will help you make an immediate impression on users, who
will more easily connect with your subject matter.

3. Create the Right Mood

If you’re looking to create a certain vibe for your website, a more
intricate image may be just what you need to make your hero section stand
out. Highly conceptual vector images are often a great option in this
situation. They provide a compelling visual for users and tend to work
best with minimal amounts of larger text.

50 Abstract Grid Backgrounds
is a great example of this technique. These 3D landscapes look
amazing and could be used to enhance a geography-based app or even a
website that offers complex statistics. They’re sure to be
attention-getters that set the tone for what’s to come.

4. Showcase Products and Services

Websites that sell products or services can utilize the hero area to
great effect. It’s akin to visiting a car dealership’s showroom, where
big ticket items are front and center. In this case, look for a simple
background image that helps you put the important things in a most
positive light.

Using one of the six available options within Abstract Spotlight Backgrounds
will ensure that your products are the star of the show. Their clever
use of shading helps to set the focal point, where your product image or
messaging can shine.

5. Add Some Personality

Sometimes you just want to add a bit of color and fun to your hero
section. For example, a local retail shop or a personal blog can often
benefit from displaying some unique personality. Use illustrations to
create a not-too-serious mood while, at the same time, adding some
seriously-interesting scenery.

There are a number of great options to fit just about any subject matter and personality type. Whether you’re looking to add a city skyline, summer landscape or some fun on the farm, the right illustration can decorate your hero area accordingly.

Making the Right Choice

Your website’s hero section is vital to make a great first
impression. Therefore, every detail is worth thinking about, including
the background. But it can be difficult to decide which direction to
take.

In the end, it’s all about knowing both the mission of your website
and your desired audience. Think about what you want to accomplish
within this space and choose an image to complement it.

If, for example, you plan on including a good bit of text, look for a
background that doesn’t distract from reading. For sites with a more
minimal approach, a complex image that stands out might be a good pick.

Whatever you choose, keep in mind that the right approach is vital
for gaining a user’s interest and encouraging them to explore the rest
of your site.