Tesla CEO Elon Musk confirmed Friday in a tweet that the Tesla-branded tequila called “Teslaquilla”—the bottle of liquor that co-starred in his April Fool’s Day joke about the automaker filing for bankruptcy — is “coming soon.”
Musk’s tweet was a response to a CNBC article that reported Tesla had filed an application with the U.S. Patent and Trademark Office to trademark “Teslaquila.”
Musk later tweeted a photo of a Teslaquila label.
Visual approximation pic.twitter.com/sMn3Pv476Y
— Elon Musk (@elonmusk) October 12, 2018
The Teslaquila story began on April Fool’s Day after Musk posted a photo of himself passed out against a Tesla Model 3 “surrounded by “Teslaquilla” bottles, the tracks of dried tears still visible on his cheeks.” In the photo, Musk is holding a cardboard sign that reads “bankwupt.”
Elon was found passed out against a Tesla Model 3, surrounded by "Teslaquilla" bottles, the tracks of dried tears still visible on his cheeks.
This is not a forward-looking statement, because, obviously, what's the point?
Happy New Month! pic.twitter.com/YcouvFz6Y1
— Elon Musk (@elonmusk) April 1, 2018
It’s important to note that the filing Monday is an “intent to use” trademark, which, just like it sounds, means Tesla has a “bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.”