Startup step-by-step: The battle

 Every battle is won before it is fought. This bit of pop wisdom, brought down to us from Sun Tzu and countless motivational speakers, is the koan for a generation of can-do entrepreneurs. But there is another version of this line, one that is less rosy. Every battle is won or lost before it is fought. In the all-singing, all-dancing world of entrepreneurial theatre, the important part is the… Read More