Fovo wants to help women shop by shape, not size

Screen Shot 2016-04-20 at 1.56.01 PM One of the challenges with clothes shopping online is that it doesn’t mirror the real-world experience where you can try on items for fit. And even though a number of today’s retailers offer free returns, there’s nothing quite as disheartening as ordering a piece online, only to find it won’t work for your body type, size or shape after it arrives. A new startup… Read More

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