Lyft Lowers Prices In Latest Rideshare War With Rival Uber

 Earlier this week I benefitted from a drop in Uber Pool pricing, noting my ride was a whole Starbucks medium-size latte less than Lyft Line. Lyft, fresh with a new billion dollars in funding, is now doing the same. Uber announced a reduction in price in more than 100 cities in the U.S. and Canada last week, most likely prompting Lyft to figure out the measures it would have to take to not lose… Read More