Study: Free Stuff Won’t Convince Bloggers To Write About Your Startup

 Once upon a time a startup sent me a full gasoline can full of coffee beans. These beans, once infused by the malodorous fumes of the plastic container, were useless. The can, which was fairly small, was never used and eventually recycled. In the end, a PR company probably charged a startup $10,000 to send me and about 200 other bloggers trash. The pitch was memorable in itself but I cannot… Read More