Improv Is The Best Conditioning For Startup Life

 Four years ago, I participated in my first improv comedy class. In 2013, Mahmoud Arram and I co-founded Bluecore, a marketing technology company whereevery single employee is required to complete an improv 101 class within the first four months on the job. In terms of importance, this ranks right up there with required reading and sales training. But why? Read More