Drawbridge Now Supports Connected TVs With Its Cross-Device Ad Targeting

 Ad tech startup Drawbridge has been talking about its vision for targeting users across devices for a couple of years, but now it’s adding another device to the mix — Internet-connected TVs. This follows Drawbridge’s earlier announcement that it supports video ads. Co-founder and CEO Kamakshi Sivaramakrishnan told me that while connected TVs are a “niche” platform… Read More