The Spirit Of Coopetition Is Alive And Well In The Cloud

Book with cover: Frenemies a love story Increasingly, companies that compete directly with another have been announcing major partnerships, and we saw a couple of good examples this week with Microsoft and Salesforce and IBM and SAP. Not coincidentally in my view, they both involved the cloud. That’s because companies may want to compete, but customers want their technology vendors to just get along. They need products to… Read More

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