iBeacons Usher In The Contextual Shopping Era

 If the writing was not on the wall already that the use of proximity-aware beacons was the future of retail, now we have some data to back it up. According to a study by inMarket, the use of beacons (Apple brands these as iBeacons, and has already shipped millions of capable devices) in retail stores caused a 19x increase in interactions with advertised products, a 16.5x increase in app… Read More