Salesforce’s foray into injecting social features into the enterprise world, Chatter, is finally open to the public after four months in private beta. Announced last November, Chatter leverages what Salesforce CEO and co-founder Marc Benioff calls the Cloud 2, delivering realtime access to data and information, using social sources, such as YouTube and Twitter. In Feburary, Chatter was launched in private beta to 100 companies and eventually expanded to more than 5,000 customers. Today, Chatter will be available to Salesforce’s 77,300 customers and the rest of the enterprise world.
Similar to Facebook, employees can create business profiles with professional information like personal contact data, area of expertise, and work history. Searching other people’s profiles, colleagues can quickly identify individuals who are relevant to their enterprise needs. Users can post status updates to share communications, files and links around a project, sales deal or customer support case. And users can see realtime feeds of personalized updates from people, applications and documents. 