We’ve seen how Unvarnished is setting out to create a kind of “Yelp for people” where you get reviewed as a person whether you like it or not. Now a new startup has appreared hoping to do something similar, but this time within a network that will give it significant traction from the word go: LinkedIn.
Here’s how it works: A user of Duedil will be able to submit comments or “reviews,” whilst other users will be able to “reply” to them by deeming them “fair” or “unfair.” In other words it’s a kind of ‘karma reputation’. Since the reviews themselves are subject to the scrutiny of other users, the reputation system itself becomes the focus of the system, rather than the object of the reviews (you).
